Clockwise versus counterclockwise turning bias

Detalhes bibliográficos
Autor(a) principal: Ladeira, Wagner Junior
Data de Publicação: 2022
Outros Autores: Santini, Fernando de Oliveira, Pinto, Diego Costa
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/132991
Resumo: Ladeira, W. J., Santini, F. D. O., & Pinto, D. C. (2022). Clockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention. Journal of Retailing and Consumer Services, 67, 1-11. [102965]. https://doi.org/10.1016/j.jretconser.2022.102965
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spelling Clockwise versus counterclockwise turning biasModeration effects of foot traffic and cognitive experience on visual attentionTurning biasBottom-up factorsEndcap displaysFoot trafficCognitive experienceMarketingSDG 8 - Decent Work and Economic GrowthLadeira, W. J., Santini, F. D. O., & Pinto, D. C. (2022). Clockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention. Journal of Retailing and Consumer Services, 67, 1-11. [102965]. https://doi.org/10.1016/j.jretconser.2022.102965The current research aims to examine how turning bias can affect the attention-capturing of bottom-up factors in endcap displays. In three experimental studies using eye-tracking, this paper contributes to the literature by proposing moderators that shape turning bias effects on retail endcap displays. Studies 1 and 2 demonstrate that consumers' counterclockwise (vs. clockwise) rotation reduces visual attention on endcap displays. Furthermore, Study 3 indicates that longer trips and higher loop diversion increase the number of fixations for clockwise (vs. counterclockwise) turning shoppers. In addition, higher cognitive anchors and shorter shopping lists boost fixation rates when shoppers rotate in a clockwise (vs. counterclockwise) direction. This research has important theoretical and practical implications for understanding shoppers’ visual attention and cognitive experience in retail settings.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNLadeira, Wagner JuniorSantini, Fernando de OliveiraPinto, Diego Costa2022-07-012025-02-14T00:00:00Z2022-07-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article11application/pdfhttp://hdl.handle.net/10362/132991eng0969-6989PURE: 41766456https://doi.org/10.1016/j.jretconser.2022.102965info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-10T16:05:15ZPortal AgregadorONG
dc.title.none.fl_str_mv Clockwise versus counterclockwise turning bias
Moderation effects of foot traffic and cognitive experience on visual attention
title Clockwise versus counterclockwise turning bias
spellingShingle Clockwise versus counterclockwise turning bias
Ladeira, Wagner Junior
Turning bias
Bottom-up factors
Endcap displays
Foot traffic
Cognitive experience
Marketing
SDG 8 - Decent Work and Economic Growth
title_short Clockwise versus counterclockwise turning bias
title_full Clockwise versus counterclockwise turning bias
title_fullStr Clockwise versus counterclockwise turning bias
title_full_unstemmed Clockwise versus counterclockwise turning bias
title_sort Clockwise versus counterclockwise turning bias
author Ladeira, Wagner Junior
author_facet Ladeira, Wagner Junior
Santini, Fernando de Oliveira
Pinto, Diego Costa
author_role author
author2 Santini, Fernando de Oliveira
Pinto, Diego Costa
author2_role author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Ladeira, Wagner Junior
Santini, Fernando de Oliveira
Pinto, Diego Costa
dc.subject.por.fl_str_mv Turning bias
Bottom-up factors
Endcap displays
Foot traffic
Cognitive experience
Marketing
SDG 8 - Decent Work and Economic Growth
topic Turning bias
Bottom-up factors
Endcap displays
Foot traffic
Cognitive experience
Marketing
SDG 8 - Decent Work and Economic Growth
description Ladeira, W. J., Santini, F. D. O., & Pinto, D. C. (2022). Clockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention. Journal of Retailing and Consumer Services, 67, 1-11. [102965]. https://doi.org/10.1016/j.jretconser.2022.102965
publishDate 2022
dc.date.none.fl_str_mv 2022-07-01
2022-07-01T00:00:00Z
2025-02-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/132991
url http://hdl.handle.net/10362/132991
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0969-6989
PURE: 41766456
https://doi.org/10.1016/j.jretconser.2022.102965
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv 11
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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