Chicken nuggets packaging attributes impact on consumer purchase intention
Main Author: | |
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Publication Date: | 2019 |
Other Authors: | , , , , |
Format: | Article |
Language: | eng |
Source: | Food Science and Technology (Campinas) |
Download full: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612019000500152 |
Summary: | Abstract The aim of this study was to evaluate the influence of chicken nuggets packaging attributes on Brazilian consumer purchase intention. Focus group technique was employed in order to identify the relevant packaging characteristics. Forty consumers were interviewed in six sessions where five different types of chicken nuggets packaging were evaluated. After identifying the most relevant parameters for the study (color, picture, brand, and price), the impact of each characteristic (factor) on the purchase intent was evaluated. The conjoint analysis technique was applied to 100 consumers data. Eight stimuli (labels) were prepared by combining two levels for each factor using a fractional factorial design 24-1. The price significantly influences at the time of purchase, which was quantitatively confirmed by the conjoint analysis, demonstrating the importance of a product supplied with a competitive market price. The picture influences at the time of purchase more than color and brand. Despite having less relative importance, warm colors and a brand already associated with the product might contribute positively to purchase intention. |
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Chicken nuggets packaging attributes impact on consumer purchase intentionbreaded chickenlabelconsumer perceptionfocus groupconjoint analysisAbstract The aim of this study was to evaluate the influence of chicken nuggets packaging attributes on Brazilian consumer purchase intention. Focus group technique was employed in order to identify the relevant packaging characteristics. Forty consumers were interviewed in six sessions where five different types of chicken nuggets packaging were evaluated. After identifying the most relevant parameters for the study (color, picture, brand, and price), the impact of each characteristic (factor) on the purchase intent was evaluated. The conjoint analysis technique was applied to 100 consumers data. Eight stimuli (labels) were prepared by combining two levels for each factor using a fractional factorial design 24-1. The price significantly influences at the time of purchase, which was quantitatively confirmed by the conjoint analysis, demonstrating the importance of a product supplied with a competitive market price. The picture influences at the time of purchase more than color and brand. Despite having less relative importance, warm colors and a brand already associated with the product might contribute positively to purchase intention.Sociedade Brasileira de Ciência e Tecnologia de Alimentos2019-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612019000500152Food Science and Technology v.39 suppl.1 2019reponame:Food Science and Technology (Campinas)instname:Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA)instacron:SBCTA10.1590/fst.41317info:eu-repo/semantics/openAccessSCHUCH,Alexia FrancielliSILVA,Ana Carla daKALSCHNE,Daneysa LahisSILVA-BUZANELLO,Rosana Aparecida daCORSO,Marinês PaulaCANAN,Cristianeeng2019-06-24T00:00:00Zoai:scielo:S0101-20612019000500152Revistahttp://www.scielo.br/ctaONGhttps://old.scielo.br/oai/scielo-oai.php||revista@sbcta.org.br1678-457X0101-2061opendoar:2019-06-24T00:00Food Science and Technology (Campinas) - Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA)false |
dc.title.none.fl_str_mv |
Chicken nuggets packaging attributes impact on consumer purchase intention |
title |
Chicken nuggets packaging attributes impact on consumer purchase intention |
spellingShingle |
Chicken nuggets packaging attributes impact on consumer purchase intention SCHUCH,Alexia Francielli breaded chicken label consumer perception focus group conjoint analysis |
title_short |
Chicken nuggets packaging attributes impact on consumer purchase intention |
title_full |
Chicken nuggets packaging attributes impact on consumer purchase intention |
title_fullStr |
Chicken nuggets packaging attributes impact on consumer purchase intention |
title_full_unstemmed |
Chicken nuggets packaging attributes impact on consumer purchase intention |
title_sort |
Chicken nuggets packaging attributes impact on consumer purchase intention |
author |
SCHUCH,Alexia Francielli |
author_facet |
SCHUCH,Alexia Francielli SILVA,Ana Carla da KALSCHNE,Daneysa Lahis SILVA-BUZANELLO,Rosana Aparecida da CORSO,Marinês Paula CANAN,Cristiane |
author_role |
author |
author2 |
SILVA,Ana Carla da KALSCHNE,Daneysa Lahis SILVA-BUZANELLO,Rosana Aparecida da CORSO,Marinês Paula CANAN,Cristiane |
author2_role |
author author author author author |
dc.contributor.author.fl_str_mv |
SCHUCH,Alexia Francielli SILVA,Ana Carla da KALSCHNE,Daneysa Lahis SILVA-BUZANELLO,Rosana Aparecida da CORSO,Marinês Paula CANAN,Cristiane |
dc.subject.por.fl_str_mv |
breaded chicken label consumer perception focus group conjoint analysis |
topic |
breaded chicken label consumer perception focus group conjoint analysis |
description |
Abstract The aim of this study was to evaluate the influence of chicken nuggets packaging attributes on Brazilian consumer purchase intention. Focus group technique was employed in order to identify the relevant packaging characteristics. Forty consumers were interviewed in six sessions where five different types of chicken nuggets packaging were evaluated. After identifying the most relevant parameters for the study (color, picture, brand, and price), the impact of each characteristic (factor) on the purchase intent was evaluated. The conjoint analysis technique was applied to 100 consumers data. Eight stimuli (labels) were prepared by combining two levels for each factor using a fractional factorial design 24-1. The price significantly influences at the time of purchase, which was quantitatively confirmed by the conjoint analysis, demonstrating the importance of a product supplied with a competitive market price. The picture influences at the time of purchase more than color and brand. Despite having less relative importance, warm colors and a brand already associated with the product might contribute positively to purchase intention. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-06-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612019000500152 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612019000500152 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/fst.41317 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Sociedade Brasileira de Ciência e Tecnologia de Alimentos |
publisher.none.fl_str_mv |
Sociedade Brasileira de Ciência e Tecnologia de Alimentos |
dc.source.none.fl_str_mv |
Food Science and Technology v.39 suppl.1 2019 reponame:Food Science and Technology (Campinas) instname:Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA) instacron:SBCTA |
instname_str |
Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA) |
instacron_str |
SBCTA |
institution |
SBCTA |
reponame_str |
Food Science and Technology (Campinas) |
collection |
Food Science and Technology (Campinas) |
repository.name.fl_str_mv |
Food Science and Technology (Campinas) - Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA) |
repository.mail.fl_str_mv |
||revista@sbcta.org.br |
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1752126324293500928 |