Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality

Bibliographic Details
Main Author: Silva, Francisco Vieira da
Publication Date: 2023
Format: Article
Language: por
Source: Revista Linguagem em Foco (Online)
Download full: https://revistas.uece.br/index.php/linguagememfoco/article/view/7478
Summary: The objective of this study is to analyze how the humoristic discourses materialized in posts and comments of the group Corporate Fanfics constitute resistance strategies against neoliberal rationality, because they parody, satirize and make laughable practices and behaviors concerning the business and corporate field and, by extension, the neoliberal paradigm. The theoretical apparatus that guides this investigation rests on the postulates by Foucault (2008; 2010), by Dardot and Laval (2016) and also by Possenti (2010). The methodology follows a descriptive-interpretative perspective of a qualitative nature. The corpus comprises four posts and twenty comments published in the group Corporate Fanfics in December 2021. The analysis shows that the linguistic-discursive resources mobilized for the construction of humor, such as parody and irony, constitute resistance strategies in relation to the wills of truth of neoliberal rationality, by inserting the discourses linked to such rationality in the support of fantasy, fabrication and fiction, depriving them of a kind of reliability.
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spelling Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality Fanfics corporativas: O discurso humorístico como estratégia de resistência diante da racionalidade neoliberal HumorDiscursoMídia digital Racionalidade neoliberalHumorDiscourseDigital mediaNeoliberal rationalityThe objective of this study is to analyze how the humoristic discourses materialized in posts and comments of the group Corporate Fanfics constitute resistance strategies against neoliberal rationality, because they parody, satirize and make laughable practices and behaviors concerning the business and corporate field and, by extension, the neoliberal paradigm. The theoretical apparatus that guides this investigation rests on the postulates by Foucault (2008; 2010), by Dardot and Laval (2016) and also by Possenti (2010). The methodology follows a descriptive-interpretative perspective of a qualitative nature. The corpus comprises four posts and twenty comments published in the group Corporate Fanfics in December 2021. The analysis shows that the linguistic-discursive resources mobilized for the construction of humor, such as parody and irony, constitute resistance strategies in relation to the wills of truth of neoliberal rationality, by inserting the discourses linked to such rationality in the support of fantasy, fabrication and fiction, depriving them of a kind of reliability.O objetivo deste estudo consiste em analisar como os discursos humorísticos materializados em postagens e comentários do grupo Fanfics corporativas se constituem como estratégias de resistência diante da racionalidade neoliberal, pois parodiam, satirizam e tornam risíveis práticas e condutas concernentes ao campo empresarial e corporativo e, por extensão, ao paradigma neoliberal. O aparato teórico que norteia esta investigação repousa nos postulados de Foucault (2008; 2010), de Dardot e Laval (2016) e de Possenti (2010). A metodologia segue uma perspectiva descritivo-interpretativa de natureza qualitativa. O corpus compreende quatro postagens e vinte comentários publicados no grupo Fanfics corporativas em dezembro de 2021. As análises atestam que os recursos linguístico-discursivos mobilizados para a construção do humor, como a paródia e a ironia, constituem estratégias de resistência em relação às vontades de verdade da racionalidade neoliberal, pelo fato de inserirem os discursos vinculados a tal racionalidade no esteio da fantasia, da fabulação e da ficção, destituindo-os de certa confiabilidade.  EdUECE2023-04-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/epub+ziphttps://revistas.uece.br/index.php/linguagememfoco/article/view/747810.46230/2674-8266-15-7478Linguagem em Foco Scientific Journal; Vol. 15 No. 1 (2023): General subject papers; 199-220Linguagem em Foco; Vol. 15 Núm. 1 (2023): Número atemático; 199-220Revista Linguagem em Foco; Vol. 15 No 1 (2023): Número atemático; 199-220Revista Linguagem em Foco; v. 15 n. 1 (2023): Número atemático; 199-2202674-82662176-7955reponame:Revista Linguagem em Foco (Online)instname:Universidade Estadual do Ceará (UECE)instacron:UECEporhttps://revistas.uece.br/index.php/linguagememfoco/article/view/7478/8917https://revistas.uece.br/index.php/linguagememfoco/article/view/7478/8918Copyright (c) 2023 Francisco Vieira da Silvahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSilva, Francisco Vieira da2023-04-20T13:28:45Zoai:ojs.revistas.uece.br:article/7478Revistahttps://revistas.uece.br/index.php/linguagememfocoPUBhttps://revistas.uece.br/index.php/linguagememfoco/oailinguagememfoco@uece.br||2674-82662176-7955opendoar:2023-04-20T13:28:45Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE)false
dc.title.none.fl_str_mv Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality
Fanfics corporativas: O discurso humorístico como estratégia de resistência diante da racionalidade neoliberal
title Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality
spellingShingle Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality
Silva, Francisco Vieira da
Humor
Discurso
Mídia digital
Racionalidade neoliberal
Humor
Discourse
Digital media
Neoliberal rationality
title_short Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality
title_full Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality
title_fullStr Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality
title_full_unstemmed Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality
title_sort Corporate fanfics: Humorous discourse as a strategy of resistance against neoliberal rationality
author Silva, Francisco Vieira da
author_facet Silva, Francisco Vieira da
author_role author
dc.contributor.author.fl_str_mv Silva, Francisco Vieira da
dc.subject.por.fl_str_mv Humor
Discurso
Mídia digital
Racionalidade neoliberal
Humor
Discourse
Digital media
Neoliberal rationality
topic Humor
Discurso
Mídia digital
Racionalidade neoliberal
Humor
Discourse
Digital media
Neoliberal rationality
description The objective of this study is to analyze how the humoristic discourses materialized in posts and comments of the group Corporate Fanfics constitute resistance strategies against neoliberal rationality, because they parody, satirize and make laughable practices and behaviors concerning the business and corporate field and, by extension, the neoliberal paradigm. The theoretical apparatus that guides this investigation rests on the postulates by Foucault (2008; 2010), by Dardot and Laval (2016) and also by Possenti (2010). The methodology follows a descriptive-interpretative perspective of a qualitative nature. The corpus comprises four posts and twenty comments published in the group Corporate Fanfics in December 2021. The analysis shows that the linguistic-discursive resources mobilized for the construction of humor, such as parody and irony, constitute resistance strategies in relation to the wills of truth of neoliberal rationality, by inserting the discourses linked to such rationality in the support of fantasy, fabrication and fiction, depriving them of a kind of reliability.
publishDate 2023
dc.date.none.fl_str_mv 2023-04-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.uece.br/index.php/linguagememfoco/article/view/7478
10.46230/2674-8266-15-7478
url https://revistas.uece.br/index.php/linguagememfoco/article/view/7478
identifier_str_mv 10.46230/2674-8266-15-7478
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.uece.br/index.php/linguagememfoco/article/view/7478/8917
https://revistas.uece.br/index.php/linguagememfoco/article/view/7478/8918
dc.rights.driver.fl_str_mv Copyright (c) 2023 Francisco Vieira da Silva
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Francisco Vieira da Silva
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/epub+zip
dc.publisher.none.fl_str_mv EdUECE
publisher.none.fl_str_mv EdUECE
dc.source.none.fl_str_mv Linguagem em Foco Scientific Journal; Vol. 15 No. 1 (2023): General subject papers; 199-220
Linguagem em Foco; Vol. 15 Núm. 1 (2023): Número atemático; 199-220
Revista Linguagem em Foco; Vol. 15 No 1 (2023): Número atemático; 199-220
Revista Linguagem em Foco; v. 15 n. 1 (2023): Número atemático; 199-220
2674-8266
2176-7955
reponame:Revista Linguagem em Foco (Online)
instname:Universidade Estadual do Ceará (UECE)
instacron:UECE
instname_str Universidade Estadual do Ceará (UECE)
instacron_str UECE
institution UECE
reponame_str Revista Linguagem em Foco (Online)
collection Revista Linguagem em Foco (Online)
repository.name.fl_str_mv Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE)
repository.mail.fl_str_mv linguagememfoco@uece.br||
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