Aqui se jaz, aqui se paga : o mercado da morte e do morrer em tempos de imortalidade

• Autor(a) principal: Veras, Lana
• Data de Publicação: 2014
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/15131
• topic: Death; Funerary rituals; Consumerism; Contemporanity; Time; Morte; Rituais Funerários; Consumo; Contemporaneidade; Tempo; Morte - Aspectos sociais; Morte - Aspectos psicológicos; Consumo (Economia); CNPQ::CIENCIAS HUMANAS::PSICOLOGIA::PSICOLOGIA SOCIAL

This thesis aims to understand what the contemporary funeral rituals reveal about the ways used by people to deal with death and dying nowadays. From that central concept, new reflections ramify about the relation-ship between men and time, related to growing old and being finite. It s made evident that the modern ways of dealing with death and dying involve flagrant marketing, pathological, medical and speculative processes. The fast growing presence of tanatoaesthetics in funerary services points out not only some make-up techniques of the dead, but also the existence of make-up strategies of death. The financial investment, directed in the past to transcendental worries such as the future of the deceased s soul, is reverted into physical interventions in the deceased s body, so it won t show any signal of the death that took it and, in that way, protect the living from the contact with the finite. That conceal is marked by the progressive reduction of the space that our modern society assign to the mourning and the suffering, categories that each day are more often compared to pathologies. Using a qualitative methodology ̶ sustained by a field study developed both in Brazil and Portugal during a doctorate exchange period ̶, we observed an emphasized narrowing between the realities of death and consumerism. It indicated a transposition of the market commercial logic to the traditional funerary practices. Therefore, the symbolic functions of funerary rituals have been modified and regulated by the consumerism logic, present nowadays as a one-dimensional alternative to the imperative experience of the never-ending placer and happiness. We have confirmed that ̶ although the growing popularization of arguments about death as a topic in the Academic, health and media environment ̶ there isn t a breaking point from its definition as a taboo. Society only allows it to occupy specific places such as: a show, a product, a technic, a triviality and even a humorous topic in publicity. The observations and reflections developed while writing this thesis incline us to consider the existence of a banned deepening in subjects connected to expressing feelings of pain and sadness when facing the loses. Also, the process of considering as pathologic the mourning as well as the distance from the existential demands promoted by the consciousness of the finite and the passing of time; each of us lifetime