MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Contracampo |
Texto Completo: | https://periodicos.uff.br/contracampo/article/view/17631 |
Resumo: | This article discusses radio as a mediator and curator of musical consumption, a historically-defined role that is currently questioned given the introduction of digital tools of music distribution. By means of interviews with professionals from the recording and radio industries, describe the mechanisms used by the record labels’ promotion staff to have a song played in the radio outputs. Practitioners and stations used such commercial relationships to create legitimation strategies that, even with the rapid growth of subscription-based music streaming services, support the curatorial mission. The radiophonic language, centred at the presenter, is complementary of the role undertaken by the software that organise and distribute musical content. |
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MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competitionA divulgação musical no rádio brasileiro: da “caitituagem” aos desafios da concorrência digitalRadioRecord industryDigitizationSmart CurationRádioIndústria fonográficaDigitalizaçãoCuradoria SmartThis article discusses radio as a mediator and curator of musical consumption, a historically-defined role that is currently questioned given the introduction of digital tools of music distribution. By means of interviews with professionals from the recording and radio industries, describe the mechanisms used by the record labels’ promotion staff to have a song played in the radio outputs. Practitioners and stations used such commercial relationships to create legitimation strategies that, even with the rapid growth of subscription-based music streaming services, support the curatorial mission. The radiophonic language, centred at the presenter, is complementary of the role undertaken by the software that organise and distribute musical content.O presente artigo discute o rádio como mediador e curador do consumo musical, papel definido historicamente e que passou a ser questionado com a introdução de ferramentas digitais de distribuição de música. Por meio de entrevistas com profissionais das indústrias radiofônica e fonográfica, são discutidos os mecanismos que divulgadores de gravadoras utilizavam para emplacar uma canção na programação do rádio. Locutores e emissoras se aproveitaram dessas relações comerciais para criar estratégias de legitimidade que, mesmo com o crescimento do acesso a serviços de música por assinatura, sustentam a função de curadoria. A linguagem radiofônica, configurada sobretudo a partir do comunicador, complementa o trabalho dos softwares que organizam e ofertam conteúdo musical.Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense2018-08-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo avaliado pelos Paresapplication/pdfapplication/pdfhttps://periodicos.uff.br/contracampo/article/view/1763110.22409/contracampo.v0i0.1112Contracampo; v. 37 n. 2 (2018): Depois do Golpe: a Comunicação Política em Tempos de Pós-Democracia2238-25771414-748310.22409/contracampo.v37i2reponame:Contracampoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporenghttps://periodicos.uff.br/contracampo/article/view/17631/pdfhttps://periodicos.uff.br/contracampo/article/view/17631/1112Copyright (c) 2018 Revista Contracampoinfo:eu-repo/semantics/openAccessGambaro, DanielVicente, EduardoRamos, Thais Saraiva2018-12-13T17:15:26Zoai:ojs.pkp.sfu.ca:article/17631Revistahttps://periodicos.uff.br/contracampoPUBhttps://periodicos.uff.br/contracampo/oai||contracampo.uff@gmail.com2238-25771414-7483opendoar:2018-12-13T17:15:26Contracampo - Universidade Federal Fluminense (UFF)false |
dc.title.none.fl_str_mv |
MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition A divulgação musical no rádio brasileiro: da “caitituagem” aos desafios da concorrência digital |
title |
MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition |
spellingShingle |
MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition Gambaro, Daniel Radio Record industry Digitization Smart Curation Rádio Indústria fonográfica Digitalização Curadoria Smart |
title_short |
MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition |
title_full |
MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition |
title_fullStr |
MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition |
title_full_unstemmed |
MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition |
title_sort |
MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition |
author |
Gambaro, Daniel |
author_facet |
Gambaro, Daniel Vicente, Eduardo Ramos, Thais Saraiva |
author_role |
author |
author2 |
Vicente, Eduardo Ramos, Thais Saraiva |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Gambaro, Daniel Vicente, Eduardo Ramos, Thais Saraiva |
dc.subject.por.fl_str_mv |
Radio Record industry Digitization Smart Curation Rádio Indústria fonográfica Digitalização Curadoria Smart |
topic |
Radio Record industry Digitization Smart Curation Rádio Indústria fonográfica Digitalização Curadoria Smart |
description |
This article discusses radio as a mediator and curator of musical consumption, a historically-defined role that is currently questioned given the introduction of digital tools of music distribution. By means of interviews with professionals from the recording and radio industries, describe the mechanisms used by the record labels’ promotion staff to have a song played in the radio outputs. Practitioners and stations used such commercial relationships to create legitimation strategies that, even with the rapid growth of subscription-based music streaming services, support the curatorial mission. The radiophonic language, centred at the presenter, is complementary of the role undertaken by the software that organise and distribute musical content. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-08-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artigo avaliado pelos Pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uff.br/contracampo/article/view/17631 10.22409/contracampo.v0i0.1112 |
url |
https://periodicos.uff.br/contracampo/article/view/17631 |
identifier_str_mv |
10.22409/contracampo.v0i0.1112 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://periodicos.uff.br/contracampo/article/view/17631/pdf https://periodicos.uff.br/contracampo/article/view/17631/1112 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Revista Contracampo info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Revista Contracampo |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense |
publisher.none.fl_str_mv |
Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense |
dc.source.none.fl_str_mv |
Contracampo; v. 37 n. 2 (2018): Depois do Golpe: a Comunicação Política em Tempos de Pós-Democracia 2238-2577 1414-7483 10.22409/contracampo.v37i2 reponame:Contracampo instname:Universidade Federal Fluminense (UFF) instacron:UFF |
instname_str |
Universidade Federal Fluminense (UFF) |
instacron_str |
UFF |
institution |
UFF |
reponame_str |
Contracampo |
collection |
Contracampo |
repository.name.fl_str_mv |
Contracampo - Universidade Federal Fluminense (UFF) |
repository.mail.fl_str_mv |
||contracampo.uff@gmail.com |
_version_ |
1799705522222399488 |