MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition

Bibliographic Details
Main Author: Gambaro, Daniel
Publication Date: 2018
Other Authors: Vicente, Eduardo, Ramos, Thais Saraiva
Format: Article
Language: por
eng
Source: Contracampo
Download full: https://periodicos.uff.br/contracampo/article/view/17631
Summary: This article discusses radio as a mediator and curator of musical consumption, a historically-defined role that is currently questioned given the introduction of digital tools of music distribution. By means of interviews with professionals from the recording and radio industries, describe the mechanisms used by the record labels’ promotion staff to have a song played in the radio outputs. Practitioners and stations used such commercial relationships to create legitimation strategies that, even with the rapid growth of subscription-based music streaming services, support the curatorial mission. The radiophonic language, centred at the presenter, is complementary of the role undertaken by the software that organise and distribute musical content.
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spelling MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competitionA divulgação musical no rádio brasileiro: da “caitituagem” aos desafios da concorrência digitalRadioRecord industryDigitizationSmart CurationRádioIndústria fonográficaDigitalizaçãoCuradoria SmartThis article discusses radio as a mediator and curator of musical consumption, a historically-defined role that is currently questioned given the introduction of digital tools of music distribution. By means of interviews with professionals from the recording and radio industries, describe the mechanisms used by the record labels’ promotion staff to have a song played in the radio outputs. Practitioners and stations used such commercial relationships to create legitimation strategies that, even with the rapid growth of subscription-based music streaming services, support the curatorial mission. The radiophonic language, centred at the presenter, is complementary of the role undertaken by the software that organise and distribute musical content.O presente artigo discute o rádio como mediador e curador do consumo musical, papel definido historicamente e que passou a ser questionado com a introdução de ferramentas digitais de distribuição de música. Por meio de entrevistas com profissionais das indústrias radiofônica e fonográfica, são discutidos os mecanismos que divulgadores de gravadoras utilizavam para emplacar uma canção na programação do rádio. Locutores e emissoras se aproveitaram dessas relações comerciais para criar estratégias de legitimidade que, mesmo com o crescimento do acesso a serviços de música por assinatura, sustentam a função de curadoria. A linguagem radiofônica, configurada sobretudo a partir do comunicador, complementa o trabalho dos softwares que organizam e ofertam conteúdo musical.Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense2018-08-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo avaliado pelos Paresapplication/pdfapplication/pdfhttps://periodicos.uff.br/contracampo/article/view/1763110.22409/contracampo.v0i0.1112Contracampo; v. 37 n. 2 (2018): Depois do Golpe: a Comunicação Política em Tempos de Pós-Democracia2238-25771414-748310.22409/contracampo.v37i2reponame:Contracampoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporenghttps://periodicos.uff.br/contracampo/article/view/17631/pdfhttps://periodicos.uff.br/contracampo/article/view/17631/1112Copyright (c) 2018 Revista Contracampoinfo:eu-repo/semantics/openAccessGambaro, DanielVicente, EduardoRamos, Thais Saraiva2018-12-13T17:15:26Zoai:ojs.pkp.sfu.ca:article/17631Revistahttps://periodicos.uff.br/contracampoPUBhttps://periodicos.uff.br/contracampo/oai||contracampo.uff@gmail.com2238-25771414-7483opendoar:2018-12-13T17:15:26Contracampo - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition
A divulgação musical no rádio brasileiro: da “caitituagem” aos desafios da concorrência digital
title MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition
spellingShingle MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition
Gambaro, Daniel
Radio
Record industry
Digitization
Smart Curation
Rádio
Indústria fonográfica
Digitalização
Curadoria Smart
title_short MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition
title_full MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition
title_fullStr MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition
title_full_unstemmed MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition
title_sort MUSIC PROMOTION IN BRAZIL: from the ‘caitituagem’ to the challenges of digital competition
author Gambaro, Daniel
author_facet Gambaro, Daniel
Vicente, Eduardo
Ramos, Thais Saraiva
author_role author
author2 Vicente, Eduardo
Ramos, Thais Saraiva
author2_role author
author
dc.contributor.author.fl_str_mv Gambaro, Daniel
Vicente, Eduardo
Ramos, Thais Saraiva
dc.subject.por.fl_str_mv Radio
Record industry
Digitization
Smart Curation
Rádio
Indústria fonográfica
Digitalização
Curadoria Smart
topic Radio
Record industry
Digitization
Smart Curation
Rádio
Indústria fonográfica
Digitalização
Curadoria Smart
description This article discusses radio as a mediator and curator of musical consumption, a historically-defined role that is currently questioned given the introduction of digital tools of music distribution. By means of interviews with professionals from the recording and radio industries, describe the mechanisms used by the record labels’ promotion staff to have a song played in the radio outputs. Practitioners and stations used such commercial relationships to create legitimation strategies that, even with the rapid growth of subscription-based music streaming services, support the curatorial mission. The radiophonic language, centred at the presenter, is complementary of the role undertaken by the software that organise and distribute musical content.
publishDate 2018
dc.date.none.fl_str_mv 2018-08-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo avaliado pelos Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uff.br/contracampo/article/view/17631
10.22409/contracampo.v0i0.1112
url https://periodicos.uff.br/contracampo/article/view/17631
identifier_str_mv 10.22409/contracampo.v0i0.1112
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.uff.br/contracampo/article/view/17631/pdf
https://periodicos.uff.br/contracampo/article/view/17631/1112
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista Contracampo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista Contracampo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense
publisher.none.fl_str_mv Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense
dc.source.none.fl_str_mv Contracampo; v. 37 n. 2 (2018): Depois do Golpe: a Comunicação Política em Tempos de Pós-Democracia
2238-2577
1414-7483
10.22409/contracampo.v37i2
reponame:Contracampo
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Contracampo
collection Contracampo
repository.name.fl_str_mv Contracampo - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv ||contracampo.uff@gmail.com
_version_ 1789440468514242560

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