Possibilidades contra-hegemônicas da cidadania na construção do HGPE
Autor(a) principal: | |
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Data de Publicação: | 2009 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFG |
Texto Completo: | http://repositorio.bc.ufg.br/tede/handle/tde/1412 |
Resumo: | Based on qualitative researches done by political marketing group during the elective period aimed the legitimacy of political discourse on the free tv elective program, this work verifies the not hegemonic possibilities of civil society in building the agenda of that discourse and, as a result, empowering the democracy and the citizenship. The political rationality of the poor citizens was investigated by comparing it to the dominant classes. this study also investigated the subjects and perceptions raised in the qualitative researches and its match to the public interest to the political citizenship, besides its reflection in the tv program. The methodology was the same suggested by palacios (2007) in digital journalism. first, a literature review was done considering democracy and citizenship concepts. after that, the research object was delimited- the elective discourse on free tv elective program, followed by the citizen agenda hypothesis. then, analysis categories to do the empirical study seen in here as a case study was created by using qualitative researches done during municipal election in 2008 in Goiânia. It was done in two moments. in the first (pre-elective, 45 days before the propaganda ruled by elective justice court) the collected material was analyzed according to oliveira´s interactive methodology (2007). in the second moment, the results were compared to the free tv elective program conducted by the winner candidate.The conclusion is that citizenship is not a factor of influence in the political discourse agenda. it is not due to other discourses such as the media , negative propaganda or interferences in political field, but because there is a consolidate idea among poor citizens against political discussions in primary communicative spaces, where micro or alternative public spheres could exist. there were not agreements or understandings among those citizens which could convince the politicians to include them in their discourses |
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FREITAS, Luiz Antonio Signateshttp://lattes.cnpq.br/0464596762919932http://lattes.cnpq.br/4103630694756224Fernandes, Luiz Carlos do Carmo2014-07-29T15:22:33Z2010-04-132009-04-03FERNANDES, Luiz Carlos do Carmo. The not hegemonic possibilities of the citizenship in building of the tv program. 2009. 107 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2009.http://repositorio.bc.ufg.br/tede/handle/tde/1412Based on qualitative researches done by political marketing group during the elective period aimed the legitimacy of political discourse on the free tv elective program, this work verifies the not hegemonic possibilities of civil society in building the agenda of that discourse and, as a result, empowering the democracy and the citizenship. The political rationality of the poor citizens was investigated by comparing it to the dominant classes. this study also investigated the subjects and perceptions raised in the qualitative researches and its match to the public interest to the political citizenship, besides its reflection in the tv program. The methodology was the same suggested by palacios (2007) in digital journalism. first, a literature review was done considering democracy and citizenship concepts. after that, the research object was delimited- the elective discourse on free tv elective program, followed by the citizen agenda hypothesis. then, analysis categories to do the empirical study seen in here as a case study was created by using qualitative researches done during municipal election in 2008 in Goiânia. It was done in two moments. in the first (pre-elective, 45 days before the propaganda ruled by elective justice court) the collected material was analyzed according to oliveira´s interactive methodology (2007). in the second moment, the results were compared to the free tv elective program conducted by the winner candidate.The conclusion is that citizenship is not a factor of influence in the political discourse agenda. it is not due to other discourses such as the media , negative propaganda or interferences in political field, but because there is a consolidate idea among poor citizens against political discussions in primary communicative spaces, where micro or alternative public spheres could exist. there were not agreements or understandings among those citizens which could convince the politicians to include them in their discoursesTomando como base as pesquisas qualitativas, realizadas pelo marketing político no período eleitoral, com o objetivo estratégico de legitimar o discurso político no Horário Gratuito de Propaganda Eleitoral, esse trabalho verifica as possibilidades contra-hegemônicas da sociedade civil de fazer o agendamento desse mesmo discurso, fortalecendo a democracia e a cidadania. Procurou-se investigar a racionalidade política nos subcidadãos das classes subalternas, em comparação com as classes privilegiadas ou classes dominantes; verificar os temas e percepções levantadas nas pesquisas qualitativas e sua aproximação do interesse público e da cidadania política, bem como seus reflexos no discurso político eleitoral transmitido através do HGPE. A metodologia utilizada nesta dissertação foi a de Palácios (2007) para estudar o jornalismo digital. Inicialmente foi realizada uma revisão bibliográfica sobre os conceitos de democracia e cidadania para, em seguida, delimitar o objeto dessa dissertação que é o discurso eleitoral veiculado através do Horário Gratuito de Propaganda Eleitoral e formular hipótese de agendamento cidadão. Num terceiro momento, foram elaboradas as categorias de análise para a realização do estudo empírico por meio de um estudo de caso utilizando as pesquisas qualitativas nas eleições municipais de 2008 em Goiânia, em dois momentos: o primeiro, pré-eleitoral, iniciado um mês antes da eleição, e outro, eleitoral, durante os 45 dias de propaganda estabelecida pela Justiça Eleitoral. O material coletado foi processado e analisado com base na Metodologia Interativa de Oliveira (2007) e, ao final, comparado com o HGPE do candidato vencedor do pleito.A conclusão a que se chegou é que a cidadania não tem grande influência como fator de agendamento do discurso político eleitoral. Não porque divide com outros fatores a possibilidade de agendamento do discurso político no caso: a mídia, a propaganda negativa e as interferências do campo político , mas sim porque há uma consolidada aversão dos eleitores das classes subalternas em levar para os espaços comunicativos primários a discussão política que transformaria esses espaços em micro esferas públicas ou esferas públicas alternativas e, conseqüentemente, permitisse a realização de um consenso que chegue a um lugar de entendimento que contemple a todos e possa ser apresentado como argumento de convencimento dos atores políticos para se fazer o agendamento cidadãoMade available in DSpace on 2014-07-29T15:22:33Z (GMT). No. of bitstreams: 1 dissertacao luiz fernandes.pdf: 553158 bytes, checksum: 8471ccb04c568beedb227fa26fa836f9 (MD5) Previous issue date: 2009-04-03application/pdfhttp://repositorio.bc.ufg.br/TEDE/retrieve/4190/dissertacao%20luiz%20%20fernandes.pdf.jpgporUniversidade Federal de GoiásMestrado em ComunicaçãoUFGBRCiências Sociais AplicadasHorário Gratuito de Propaganda Eleitoral. Pesquisa qualitativa. Cidadania. Discurso político. Agendamento cidadãoElective program, Qualitative researches, Citizenship, Political discourse, Agenda CitizenshipCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOPossibilidades contra-hegemônicas da cidadania na construção do HGPEThe not hegemonic possibilities of the citizenship in building of the tv programinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesistede600600600tedetedeinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFGinstname:Universidade Federal de Goiás (UFG)instacron:UFGORIGINALdissertacao luiz fernandes.pdfapplication/pdf553158http://repositorio.bc.ufg.br/tede/bitstreams/f428fa7f-d137-43fd-9744-88e69d077187/download8471ccb04c568beedb227fa26fa836f9MD51THUMBNAILdissertacao luiz fernandes.pdf.jpgdissertacao luiz fernandes.pdf.jpgGenerated Thumbnailimage/jpeg3405http://repositorio.bc.ufg.br/tede/bitstreams/689bf799-0b51-4cd4-bf4d-d207fc753ce4/downloade6f90c4b0ec40c5d71ce3a468e14823fMD52tde/14122014-11-21 14:20:54.13open.accessoai:repositorio.bc.ufg.br:tde/1412http://repositorio.bc.ufg.br/tedeRepositório InstitucionalPUBhttp://repositorio.bc.ufg.br/oai/requesttasesdissertacoes.bc@ufg.bropendoar:2014-11-21T16:20:54Repositório Institucional da UFG - Universidade Federal de Goiás (UFG)false |
dc.title.por.fl_str_mv |
Possibilidades contra-hegemônicas da cidadania na construção do HGPE |
dc.title.alternative.eng.fl_str_mv |
The not hegemonic possibilities of the citizenship in building of the tv program |
title |
Possibilidades contra-hegemônicas da cidadania na construção do HGPE |
spellingShingle |
Possibilidades contra-hegemônicas da cidadania na construção do HGPE Fernandes, Luiz Carlos do Carmo Horário Gratuito de Propaganda Eleitoral. Pesquisa qualitativa. Cidadania. Discurso político. Agendamento cidadão Elective program, Qualitative researches, Citizenship, Political discourse, Agenda Citizenship CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Possibilidades contra-hegemônicas da cidadania na construção do HGPE |
title_full |
Possibilidades contra-hegemônicas da cidadania na construção do HGPE |
title_fullStr |
Possibilidades contra-hegemônicas da cidadania na construção do HGPE |
title_full_unstemmed |
Possibilidades contra-hegemônicas da cidadania na construção do HGPE |
title_sort |
Possibilidades contra-hegemônicas da cidadania na construção do HGPE |
author |
Fernandes, Luiz Carlos do Carmo |
author_facet |
Fernandes, Luiz Carlos do Carmo |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
FREITAS, Luiz Antonio Signates |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/0464596762919932 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4103630694756224 |
dc.contributor.author.fl_str_mv |
Fernandes, Luiz Carlos do Carmo |
contributor_str_mv |
FREITAS, Luiz Antonio Signates |
dc.subject.por.fl_str_mv |
Horário Gratuito de Propaganda Eleitoral. Pesquisa qualitativa. Cidadania. Discurso político. Agendamento cidadão |
topic |
Horário Gratuito de Propaganda Eleitoral. Pesquisa qualitativa. Cidadania. Discurso político. Agendamento cidadão Elective program, Qualitative researches, Citizenship, Political discourse, Agenda Citizenship CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Elective program, Qualitative researches, Citizenship, Political discourse, Agenda Citizenship |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
Based on qualitative researches done by political marketing group during the elective period aimed the legitimacy of political discourse on the free tv elective program, this work verifies the not hegemonic possibilities of civil society in building the agenda of that discourse and, as a result, empowering the democracy and the citizenship. The political rationality of the poor citizens was investigated by comparing it to the dominant classes. this study also investigated the subjects and perceptions raised in the qualitative researches and its match to the public interest to the political citizenship, besides its reflection in the tv program. The methodology was the same suggested by palacios (2007) in digital journalism. first, a literature review was done considering democracy and citizenship concepts. after that, the research object was delimited- the elective discourse on free tv elective program, followed by the citizen agenda hypothesis. then, analysis categories to do the empirical study seen in here as a case study was created by using qualitative researches done during municipal election in 2008 in Goiânia. It was done in two moments. in the first (pre-elective, 45 days before the propaganda ruled by elective justice court) the collected material was analyzed according to oliveira´s interactive methodology (2007). in the second moment, the results were compared to the free tv elective program conducted by the winner candidate.The conclusion is that citizenship is not a factor of influence in the political discourse agenda. it is not due to other discourses such as the media , negative propaganda or interferences in political field, but because there is a consolidate idea among poor citizens against political discussions in primary communicative spaces, where micro or alternative public spheres could exist. there were not agreements or understandings among those citizens which could convince the politicians to include them in their discourses |
publishDate |
2009 |
dc.date.issued.fl_str_mv |
2009-04-03 |
dc.date.available.fl_str_mv |
2010-04-13 |
dc.date.accessioned.fl_str_mv |
2014-07-29T15:22:33Z |
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masterThesis |
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dc.identifier.citation.fl_str_mv |
FERNANDES, Luiz Carlos do Carmo. The not hegemonic possibilities of the citizenship in building of the tv program. 2009. 107 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2009. |
dc.identifier.uri.fl_str_mv |
http://repositorio.bc.ufg.br/tede/handle/tde/1412 |
identifier_str_mv |
FERNANDES, Luiz Carlos do Carmo. The not hegemonic possibilities of the citizenship in building of the tv program. 2009. 107 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2009. |
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http://repositorio.bc.ufg.br/tede/handle/tde/1412 |
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