Diplomacia cultural en el mercosur : del riesgo país a la marca país

Detalhes bibliográficos
Autor(a) principal: Soares, Maria Susana Arrosa
Data de Publicação: 2007
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Repositório Institucional da UFRGS
Texto Completo: http://hdl.handle.net/10183/158429
Resumo: Nowadays, nation brand and risk country (image of the country) are both important concepts. In a globalising world, nations compete to each other by attention, respect and confidence of potential consumers, investors, tourists, immigrants, media and governments of other nations. A highly positive nation brand and a minimum risk country provide a remarkable competitive advantage. In consequence, it is very important that the countries know the perception that the global public opinion has of these concepts.
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spelling Soares, Maria Susana Arrosa2017-05-24T02:26:19Z20071856-349Xhttp://hdl.handle.net/10183/158429000646466Nowadays, nation brand and risk country (image of the country) are both important concepts. In a globalising world, nations compete to each other by attention, respect and confidence of potential consumers, investors, tourists, immigrants, media and governments of other nations. A highly positive nation brand and a minimum risk country provide a remarkable competitive advantage. In consequence, it is very important that the countries know the perception that the global public opinion has of these concepts.En la actualidad, la marca país y el riesgo país (la imagen del país) son conceptos importantes. En un mundo globalizado, las naciones compiten entre sí por la atención, el respeto y la confianza de consumidores potenciales, inversionistas, turistas, inmigrantes, medios y gobiernos de otras naciones. Una marca país altamente positiva y un riesgo país mínimo proveen una notable ventaja competitiva. Por lo tanto, es muy importante que los países conozcan la percepción que la opinión pública mundial tiene de ellos.application/pdfspaCuadernos sobre relaciones internacionales, regionalismo y desarrollo. San Cristóbal, Venezuela. Vol. 2, n. 3 (ene./ jun. 2007), p. 123-140Diplomacia culturalMercosulCultural diplomacyNation-brandCountry riskMercosurDiplomacia culturalRiesgo paísMarca paísMercosurDiplomacia cultural en el mercosur : del riesgo país a la marca paísMercosur cultural diplomacy : from country risk to nation brandEstrangeiroinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRGSinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSORIGINAL000646466.pdf000646466.pdfTexto completo (espanhol)application/pdf100563http://www.lume.ufrgs.br/bitstream/10183/158429/1/000646466.pdfe0bde1a7efd956ec231d3fd502ffc5c3MD51TEXT000646466.pdf.txt000646466.pdf.txtExtracted Texttext/plain38818http://www.lume.ufrgs.br/bitstream/10183/158429/2/000646466.pdf.txt3662474bdd66e745f8e52ec9864d676bMD5210183/1584292021-06-13 04:35:05.859195oai:www.lume.ufrgs.br:10183/158429Repositório de PublicaçõesPUBhttps://lume.ufrgs.br/oai/requestopendoar:2021-06-13T07:35:05Repositório Institucional da UFRGS - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.pt_BR.fl_str_mv Diplomacia cultural en el mercosur : del riesgo país a la marca país
dc.title.alternative.en.fl_str_mv Mercosur cultural diplomacy : from country risk to nation brand
title Diplomacia cultural en el mercosur : del riesgo país a la marca país
spellingShingle Diplomacia cultural en el mercosur : del riesgo país a la marca país
Soares, Maria Susana Arrosa
Diplomacia cultural
Mercosul
Cultural diplomacy
Nation-brand
Country risk
Mercosur
Diplomacia cultural
Riesgo país
Marca país
Mercosur
title_short Diplomacia cultural en el mercosur : del riesgo país a la marca país
title_full Diplomacia cultural en el mercosur : del riesgo país a la marca país
title_fullStr Diplomacia cultural en el mercosur : del riesgo país a la marca país
title_full_unstemmed Diplomacia cultural en el mercosur : del riesgo país a la marca país
title_sort Diplomacia cultural en el mercosur : del riesgo país a la marca país
author Soares, Maria Susana Arrosa
author_facet Soares, Maria Susana Arrosa
author_role author
dc.contributor.author.fl_str_mv Soares, Maria Susana Arrosa
dc.subject.por.fl_str_mv Diplomacia cultural
Mercosul
topic Diplomacia cultural
Mercosul
Cultural diplomacy
Nation-brand
Country risk
Mercosur
Diplomacia cultural
Riesgo país
Marca país
Mercosur
dc.subject.eng.fl_str_mv Cultural diplomacy
Nation-brand
Country risk
Mercosur
dc.subject.spa.fl_str_mv Diplomacia cultural
Riesgo país
Marca país
Mercosur
description Nowadays, nation brand and risk country (image of the country) are both important concepts. In a globalising world, nations compete to each other by attention, respect and confidence of potential consumers, investors, tourists, immigrants, media and governments of other nations. A highly positive nation brand and a minimum risk country provide a remarkable competitive advantage. In consequence, it is very important that the countries know the perception that the global public opinion has of these concepts.
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dc.date.issued.fl_str_mv 2007
dc.date.accessioned.fl_str_mv 2017-05-24T02:26:19Z
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dc.identifier.issn.pt_BR.fl_str_mv 1856-349X
dc.identifier.nrb.pt_BR.fl_str_mv 000646466
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dc.language.iso.fl_str_mv spa
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dc.relation.ispartof.pt_BR.fl_str_mv Cuadernos sobre relaciones internacionales, regionalismo y desarrollo. San Cristóbal, Venezuela. Vol. 2, n. 3 (ene./ jun. 2007), p. 123-140
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