Diplomacia cultural en el mercosur : del riesgo país a la marca país
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Data de Publicação: | 2007 |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Repositório Institucional da UFRGS |
Texto Completo: | http://hdl.handle.net/10183/158429 |
Resumo: | Nowadays, nation brand and risk country (image of the country) are both important concepts. In a globalising world, nations compete to each other by attention, respect and confidence of potential consumers, investors, tourists, immigrants, media and governments of other nations. A highly positive nation brand and a minimum risk country provide a remarkable competitive advantage. In consequence, it is very important that the countries know the perception that the global public opinion has of these concepts. |
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Soares, Maria Susana Arrosa2017-05-24T02:26:19Z20071856-349Xhttp://hdl.handle.net/10183/158429000646466Nowadays, nation brand and risk country (image of the country) are both important concepts. In a globalising world, nations compete to each other by attention, respect and confidence of potential consumers, investors, tourists, immigrants, media and governments of other nations. A highly positive nation brand and a minimum risk country provide a remarkable competitive advantage. In consequence, it is very important that the countries know the perception that the global public opinion has of these concepts.En la actualidad, la marca país y el riesgo país (la imagen del país) son conceptos importantes. En un mundo globalizado, las naciones compiten entre sí por la atención, el respeto y la confianza de consumidores potenciales, inversionistas, turistas, inmigrantes, medios y gobiernos de otras naciones. Una marca país altamente positiva y un riesgo país mínimo proveen una notable ventaja competitiva. Por lo tanto, es muy importante que los países conozcan la percepción que la opinión pública mundial tiene de ellos.application/pdfspaCuadernos sobre relaciones internacionales, regionalismo y desarrollo. San Cristóbal, Venezuela. Vol. 2, n. 3 (ene./ jun. 2007), p. 123-140Diplomacia culturalMercosulCultural diplomacyNation-brandCountry riskMercosurDiplomacia culturalRiesgo paísMarca paísMercosurDiplomacia cultural en el mercosur : del riesgo país a la marca paísMercosur cultural diplomacy : from country risk to nation brandEstrangeiroinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRGSinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSORIGINAL000646466.pdf000646466.pdfTexto completo (espanhol)application/pdf100563http://www.lume.ufrgs.br/bitstream/10183/158429/1/000646466.pdfe0bde1a7efd956ec231d3fd502ffc5c3MD51TEXT000646466.pdf.txt000646466.pdf.txtExtracted Texttext/plain38818http://www.lume.ufrgs.br/bitstream/10183/158429/2/000646466.pdf.txt3662474bdd66e745f8e52ec9864d676bMD5210183/1584292021-06-13 04:35:05.859195oai:www.lume.ufrgs.br:10183/158429Repositório de PublicaçõesPUBhttps://lume.ufrgs.br/oai/requestopendoar:2021-06-13T07:35:05Repositório Institucional da UFRGS - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.pt_BR.fl_str_mv |
Diplomacia cultural en el mercosur : del riesgo país a la marca país |
dc.title.alternative.en.fl_str_mv |
Mercosur cultural diplomacy : from country risk to nation brand |
title |
Diplomacia cultural en el mercosur : del riesgo país a la marca país |
spellingShingle |
Diplomacia cultural en el mercosur : del riesgo país a la marca país Soares, Maria Susana Arrosa Diplomacia cultural Mercosul Cultural diplomacy Nation-brand Country risk Mercosur Diplomacia cultural Riesgo país Marca país Mercosur |
title_short |
Diplomacia cultural en el mercosur : del riesgo país a la marca país |
title_full |
Diplomacia cultural en el mercosur : del riesgo país a la marca país |
title_fullStr |
Diplomacia cultural en el mercosur : del riesgo país a la marca país |
title_full_unstemmed |
Diplomacia cultural en el mercosur : del riesgo país a la marca país |
title_sort |
Diplomacia cultural en el mercosur : del riesgo país a la marca país |
author |
Soares, Maria Susana Arrosa |
author_facet |
Soares, Maria Susana Arrosa |
author_role |
author |
dc.contributor.author.fl_str_mv |
Soares, Maria Susana Arrosa |
dc.subject.por.fl_str_mv |
Diplomacia cultural Mercosul |
topic |
Diplomacia cultural Mercosul Cultural diplomacy Nation-brand Country risk Mercosur Diplomacia cultural Riesgo país Marca país Mercosur |
dc.subject.eng.fl_str_mv |
Cultural diplomacy Nation-brand Country risk Mercosur |
dc.subject.spa.fl_str_mv |
Diplomacia cultural Riesgo país Marca país Mercosur |
description |
Nowadays, nation brand and risk country (image of the country) are both important concepts. In a globalising world, nations compete to each other by attention, respect and confidence of potential consumers, investors, tourists, immigrants, media and governments of other nations. A highly positive nation brand and a minimum risk country provide a remarkable competitive advantage. In consequence, it is very important that the countries know the perception that the global public opinion has of these concepts. |
publishDate |
2007 |
dc.date.issued.fl_str_mv |
2007 |
dc.date.accessioned.fl_str_mv |
2017-05-24T02:26:19Z |
dc.type.driver.fl_str_mv |
Estrangeiro info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10183/158429 |
dc.identifier.issn.pt_BR.fl_str_mv |
1856-349X |
dc.identifier.nrb.pt_BR.fl_str_mv |
000646466 |
identifier_str_mv |
1856-349X 000646466 |
url |
http://hdl.handle.net/10183/158429 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.ispartof.pt_BR.fl_str_mv |
Cuadernos sobre relaciones internacionales, regionalismo y desarrollo. San Cristóbal, Venezuela. Vol. 2, n. 3 (ene./ jun. 2007), p. 123-140 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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application/pdf |
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