Detalhes bibliográficos
| Autor(a) principal: |
Soares, Maria Susana Arrosa |
| Data de Publicação: |
2007 |
| Tipo de documento: |
Artigo
|
| Idioma: |
spa |
| Título da fonte: |
Repositório Institucional da UFRGS |
| Texto Completo: |
http://hdl.handle.net/10183/158429
|
Resumo: |
Nowadays, nation brand and risk country (image of the country) are both important concepts. In a globalising world, nations compete to each other by attention, respect and confidence of potential consumers, investors, tourists, immigrants, media and governments of other nations. A highly positive nation brand and a minimum risk country provide a remarkable competitive advantage. In consequence, it is very important that the countries know the perception that the global public opinion has of these concepts. |