Soap opera: discursive projection in opening videos

Detalhes bibliográficos
Autor(a) principal: Schiavoni, Jaqueline Esther
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/86740
Resumo: Considering that the telenovela remains one of the cultural forms of greater interest by the public in our country, we tried to present some of the main strategies of presentation of this type of product in the grid. In order to do so, we make a historical survey of the soap opera produced and transmitted by Rede Globo, the Brazilian broadcaster that has invested most in dramaturgy and whose works have recognized production quality both in Brazil and abroad. The investigation considered the period from 1965 to 2015, that is, from the inauguration of the network to the present day, taking as reference the titles available on the site Memória Globo. The opening videos were analyzed in light of French semiotics and the results pointed to the recognition of four recurring resources explored: person projections, time, space and thematic procedures – all articulated in such a way as to promote in the public a sense of identification.
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spelling Soap opera: discursive projection in opening videosTelenovela: elementos identitários em vinheta de aberturaTelenovelaVinhetaSemiótica francesaSoap opera. Vignette. French semiotics.Considering that the telenovela remains one of the cultural forms of greater interest by the public in our country, we tried to present some of the main strategies of presentation of this type of product in the grid. In order to do so, we make a historical survey of the soap opera produced and transmitted by Rede Globo, the Brazilian broadcaster that has invested most in dramaturgy and whose works have recognized production quality both in Brazil and abroad. The investigation considered the period from 1965 to 2015, that is, from the inauguration of the network to the present day, taking as reference the titles available on the site Memória Globo. The opening videos were analyzed in light of French semiotics and the results pointed to the recognition of four recurring resources explored: person projections, time, space and thematic procedures – all articulated in such a way as to promote in the public a sense of identification.Considerando que a telenovela permanece como uma das formas culturais de maior interesse por parte do público em nosso país, buscamos explicitar algumas das principais estratégias de apresentação desse tipo de produto na grade de programação. Para tanto, realizamos um levantamento histórico das novelas produzidas e transmitidas pela Rede Globo, emissora brasileira que mais investiu em dramaturgia e cujas obras possuem reconhecida qualidade de produção tanto no país como no exterior. A investigação considerou o período que vai de 1965 a 2015, utilizando como referência os títulos disponíveis no site Memória Globo. Vinhetas de abertura foram analisadas à luz da semiótica francesa, e os resultados apontaram para o reconhecimento de quatro recursos recorrentemente explorados: projeções de pessoa, tempo, espaço e procedimentos de tematização – todos articulados de forma a promover no público um sentido de identificação.Universidade Federal do Rio Grande do Sul2021-01-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAnálise qualitativaapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/8674010.19132/1807-8583202152.86740Intexto; No. 52 (2021); 86740Intexto; Núm. 52 (2021); 86740Intexto; No. 52 (2021); 86740Intexto; N. 52 (2021); 86740Intexto; n. 52 (2021); 867401807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/86740/53915Copyright (c) 2020 Jaqueline Esther Schiavonihttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessSchiavoni, Jaqueline Esther2023-02-08T18:56:53Zoai:seer.ufrgs.br:article/86740Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-02-08T18:56:53Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Soap opera: discursive projection in opening videos
Telenovela: elementos identitários em vinheta de abertura
title Soap opera: discursive projection in opening videos
spellingShingle Soap opera: discursive projection in opening videos
Schiavoni, Jaqueline Esther
Telenovela
Vinheta
Semiótica francesa
Soap opera. Vignette. French semiotics.
title_short Soap opera: discursive projection in opening videos
title_full Soap opera: discursive projection in opening videos
title_fullStr Soap opera: discursive projection in opening videos
title_full_unstemmed Soap opera: discursive projection in opening videos
title_sort Soap opera: discursive projection in opening videos
author Schiavoni, Jaqueline Esther
author_facet Schiavoni, Jaqueline Esther
author_role author
dc.contributor.author.fl_str_mv Schiavoni, Jaqueline Esther
dc.subject.por.fl_str_mv Telenovela
Vinheta
Semiótica francesa
Soap opera. Vignette. French semiotics.
topic Telenovela
Vinheta
Semiótica francesa
Soap opera. Vignette. French semiotics.
description Considering that the telenovela remains one of the cultural forms of greater interest by the public in our country, we tried to present some of the main strategies of presentation of this type of product in the grid. In order to do so, we make a historical survey of the soap opera produced and transmitted by Rede Globo, the Brazilian broadcaster that has invested most in dramaturgy and whose works have recognized production quality both in Brazil and abroad. The investigation considered the period from 1965 to 2015, that is, from the inauguration of the network to the present day, taking as reference the titles available on the site Memória Globo. The opening videos were analyzed in light of French semiotics and the results pointed to the recognition of four recurring resources explored: person projections, time, space and thematic procedures – all articulated in such a way as to promote in the public a sense of identification.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Análise qualitativa
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/86740
10.19132/1807-8583202152.86740
url https://seer.ufrgs.br/index.php/intexto/article/view/86740
identifier_str_mv 10.19132/1807-8583202152.86740
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/86740/53915
dc.rights.driver.fl_str_mv Copyright (c) 2020 Jaqueline Esther Schiavoni
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Jaqueline Esther Schiavoni
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 52 (2021); 86740
Intexto; Núm. 52 (2021); 86740
Intexto; No. 52 (2021); 86740
Intexto; N. 52 (2021); 86740
Intexto; n. 52 (2021); 86740
1807-8583
reponame:Intexto (Porto Alegre)
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reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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