The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadership

Detalhes bibliográficos
Autor(a) principal: Signor, Diogo
Data de Publicação: 2017
Outros Autores: Petterini, Francis Carlo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Inovação (Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rbi/article/view/8650115
Resumo: In 2009 Honda incorporated the flex-fuel engine in some of its motorcycles. This happened under a peculiar context, once the firm had its leadership threatened and the market was retracted. The article contextualizes and analyzes the impact of this innovation, estimating by synthetic control that the Honda’s counterfactual sales would be 27% lower in the period 2009-2012. This and the fact that Honda gained five percentage points in market share indicate to the relevance of innovation to maintain its leadership.
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spelling The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadershipO impacto do motor flex no mercado brasileiro de motocicletas e na liderança da HondaMercado brasileiro de motocicletas. Motor flex. Avaliação de impacto. Controle sintéticoC32L62O33Brazilian Motorcycle Market. Flex-Fuel Motor. Impact Evaluation. Synthetic ControlC32L62O33In 2009 Honda incorporated the flex-fuel engine in some of its motorcycles. This happened under a peculiar context, once the firm had its leadership threatened and the market was retracted. The article contextualizes and analyzes the impact of this innovation, estimating by synthetic control that the Honda’s counterfactual sales would be 27% lower in the period 2009-2012. This and the fact that Honda gained five percentage points in market share indicate to the relevance of innovation to maintain its leadership.Em 2009 a Honda incorporou o motor flex em parte de suas motocicletas, o que ocorreu sob um contexto peculiar, já que a empresa poderia ter sua liderança ameaçada por novos concorrentes e o mercado estava retraído. O artigo contextualiza e analisa o impacto da inovação, estimando por controle sintético que as vendas contrafactuais da Honda seriam até 27% menores no quadriênio 2009-2012. Associado ao fato que a Honda ganhou cinco pontos percentuais em parcela de mercado, isso aponta a relevância da inovação para manter sua liderança.Universidade Estadual de Campinas2017-08-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa quantitativa e qualitativaapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/rbi/article/view/865011510.20396/rbi.v16i2.8650115Revista Brasileira de Inovação; Vol. 16 No. 2 (2017): jul./dez.; 351-380Revista Brasileira de Inovação; Vol. 16 Núm. 2 (2017): jul./dez.; 351-380Revista Brasileira de Inovação; v. 16 n. 2 (2017): jul./dez.; 351-3802178-2822reponame:Revista Brasileira de Inovação (Online)instname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/rbi/article/view/8650115/16503Copyright (c) 2018 Revista Brasileira de Inovaçãoinfo:eu-repo/semantics/openAccessSignor, DiogoPetterini, Francis Carlo2017-08-21T14:15:02Zoai:ojs.periodicos.sbu.unicamp.br:article/8650115Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/rbiPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/rbi/oai||rbi@ige.unicamp.br2178-28221677-2504opendoar:2022-11-08T14:22:58.210572Revista Brasileira de Inovação (Online) - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadership
O impacto do motor flex no mercado brasileiro de motocicletas e na liderança da Honda
title The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadership
spellingShingle The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadership
Signor, Diogo
Mercado brasileiro de motocicletas. Motor flex. Avaliação de impacto. Controle sintético
C32
L62
O33
Brazilian Motorcycle Market. Flex-Fuel Motor. Impact Evaluation. Synthetic Control
C32
L62
O33
title_short The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadership
title_full The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadership
title_fullStr The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadership
title_full_unstemmed The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadership
title_sort The impact of the flex-fuel motor on the Brazilian motorcycle market and on the Honda leadership
author Signor, Diogo
author_facet Signor, Diogo
Petterini, Francis Carlo
author_role author
author2 Petterini, Francis Carlo
author2_role author
dc.contributor.author.fl_str_mv Signor, Diogo
Petterini, Francis Carlo
dc.subject.por.fl_str_mv Mercado brasileiro de motocicletas. Motor flex. Avaliação de impacto. Controle sintético
C32
L62
O33
Brazilian Motorcycle Market. Flex-Fuel Motor. Impact Evaluation. Synthetic Control
C32
L62
O33
topic Mercado brasileiro de motocicletas. Motor flex. Avaliação de impacto. Controle sintético
C32
L62
O33
Brazilian Motorcycle Market. Flex-Fuel Motor. Impact Evaluation. Synthetic Control
C32
L62
O33
description In 2009 Honda incorporated the flex-fuel engine in some of its motorcycles. This happened under a peculiar context, once the firm had its leadership threatened and the market was retracted. The article contextualizes and analyzes the impact of this innovation, estimating by synthetic control that the Honda’s counterfactual sales would be 27% lower in the period 2009-2012. This and the fact that Honda gained five percentage points in market share indicate to the relevance of innovation to maintain its leadership.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa quantitativa e qualitativa
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rbi/article/view/8650115
10.20396/rbi.v16i2.8650115
url https://periodicos.sbu.unicamp.br/ojs/index.php/rbi/article/view/8650115
identifier_str_mv 10.20396/rbi.v16i2.8650115
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rbi/article/view/8650115/16503
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista Brasileira de Inovação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista Brasileira de Inovação
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv Revista Brasileira de Inovação; Vol. 16 No. 2 (2017): jul./dez.; 351-380
Revista Brasileira de Inovação; Vol. 16 Núm. 2 (2017): jul./dez.; 351-380
Revista Brasileira de Inovação; v. 16 n. 2 (2017): jul./dez.; 351-380
2178-2822
reponame:Revista Brasileira de Inovação (Online)
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str UNICAMP
institution UNICAMP
reponame_str Revista Brasileira de Inovação (Online)
collection Revista Brasileira de Inovação (Online)
repository.name.fl_str_mv Revista Brasileira de Inovação (Online) - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv ||rbi@ige.unicamp.br
_version_ 1788167600698556416

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