Detalhes bibliográficos
| Autor(a) principal: |
Signor, Diogo |
| Data de Publicação: |
2017 |
| Outros Autores: |
Petterini, Francis Carlo |
| Tipo de documento: |
Artigo
|
| Idioma: |
por |
| Título da fonte: |
Revista Brasileira de Inovação (Online) |
| Texto Completo: |
https://periodicos.sbu.unicamp.br/ojs/index.php/rbi/article/view/8650115
|
Resumo: |
In 2009 Honda incorporated the flex-fuel engine in some of its motorcycles. This happened under a peculiar context, once the firm had its leadership threatened and the market was retracted. The article contextualizes and analyzes the impact of this innovation, estimating by synthetic control that the Honda’s counterfactual sales would be 27% lower in the period 2009-2012. This and the fact that Honda gained five percentage points in market share indicate to the relevance of innovation to maintain its leadership. |