E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN)
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Redes (Santa Cruz do Sul. Online) |
Texto Completo: | https://online.unisc.br/seer/index.php/redes/article/view/1124 |
Resumo: | Nowadays we face a new revolution, marked basically by information technology. With this, organizations have sought an increasingly intense and broad use of Information Technology, using it as a business tool, which modifies the basis of strategic and operational competitiveness of companies. The use of open and public infrastructure, as the internet, has allowed to provide products and services in an easier and cheaper way for customers, and to carry out the processes at a more suitable cost, besides creating competitive alliances that will help as market differential. This article seeks to analyze if the electronic commercialization of second-hand books by small bookstores, the ‘sebos’, in the city of Natal / RN through an internet portal, here called “Portal dos Sebos”, appears as an alliance formation and organizational network among the participants of this activity, or on the contrary, serves to foster competition. With the result obtained by the interpretation of the interviews carried out with the owners of those stores, we come to the conclusion that the relationship between them is not configured as an organizational network. However, the relationship between the “sebos” and the “Portal dos Sebos” appears as a strategic business alliance for the storekeepers. |
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E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN)E-commerce: uma ferramenta formadora de alianças e redes organizacionais ou motivadora da concorrência? Um estudo de caso com os “sebos” de Natal (RN)SebosConcorrênciaComércio EletrônicoNowadays we face a new revolution, marked basically by information technology. With this, organizations have sought an increasingly intense and broad use of Information Technology, using it as a business tool, which modifies the basis of strategic and operational competitiveness of companies. The use of open and public infrastructure, as the internet, has allowed to provide products and services in an easier and cheaper way for customers, and to carry out the processes at a more suitable cost, besides creating competitive alliances that will help as market differential. This article seeks to analyze if the electronic commercialization of second-hand books by small bookstores, the ‘sebos’, in the city of Natal / RN through an internet portal, here called “Portal dos Sebos”, appears as an alliance formation and organizational network among the participants of this activity, or on the contrary, serves to foster competition. With the result obtained by the interpretation of the interviews carried out with the owners of those stores, we come to the conclusion that the relationship between them is not configured as an organizational network. However, the relationship between the “sebos” and the “Portal dos Sebos” appears as a strategic business alliance for the storekeepers.Vive-se nos dias atuais uma nova revolução, marcada basicamente pela tecnologia da informação. Com isso, as organizações têm procurado um uso cada vez mais intenso e amplo da Tecnologia de Informação, utilizando-a como uma ferramenta empresarial, que altera as bases de competitividade estratégicas e operacionais das empresas. A utilização de infraestrutura aberta e pública, como a internet, tem permitido disponibilizar os produtos e serviços de forma mais fácil e barata aos clientes, e realizar os processos a um custo mais adequado, inclusive gerando alianças competitivas que sirvam como diferencial de mercado. O presente artigo busca analisar se a comercialização eletrônica de livros usados por pequenas livrarias, os “sebos”, localizados na cidade de Natal/ RN através de um portal de internet, aqui denominado de “Portal dos Sebos”, configura-se como uma formação de aliança e rede organizacional entre os participantes desta atividade ou, ao contrário, serve para fomentar a concorrência. Com o resultado obtido pela interpretação das entrevistas realizadas junto aos proprietários das referidas lojas, chega-se à conclusão de que a relação entre as mesmas não se configura como uma rede organizacional. Entretanto, a relação entre os “sebos” e o “Portal dos Sebos” configura-se como uma aliança comercial de cunho estratégico para os lojistas.Edunisc - Universidade de Santa Cruz do Sul2010-12-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/112410.17058/redes.v16i1.1124Redes ; Vol. 16 No. 1 (2011); 72-89Redes; Vol. 16 Núm. 1 (2011); 72-89Redes; Vol. 16 No. 1 (2011); 72-89Redes; v. 16 n. 1 (2011); 72-891982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/redes/article/view/1124/1368Rocha, Luiz Célio SouzaSilva, Élido Santiago daSousa Neto, Manoel Veras deinfo:eu-repo/semantics/openAccess2019-10-03T17:50:23Zoai:ojs.online.unisc.br:article/1124Revistahttp://online.unisc.br/seer/index.php/redeshttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br1982-67451414-7106opendoar:2019-10-03T17:50:23Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false |
dc.title.none.fl_str_mv |
E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN) E-commerce: uma ferramenta formadora de alianças e redes organizacionais ou motivadora da concorrência? Um estudo de caso com os “sebos” de Natal (RN) |
title |
E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN) |
spellingShingle |
E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN) Rocha, Luiz Célio Souza Sebos Concorrência Comércio Eletrônico |
title_short |
E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN) |
title_full |
E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN) |
title_fullStr |
E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN) |
title_full_unstemmed |
E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN) |
title_sort |
E-commerce: a tool to form alliances and organizational networks or to motive competitiveness? A study of case with the secondhand bookstores in Natal (RN) |
author |
Rocha, Luiz Célio Souza |
author_facet |
Rocha, Luiz Célio Souza Silva, Élido Santiago da Sousa Neto, Manoel Veras de |
author_role |
author |
author2 |
Silva, Élido Santiago da Sousa Neto, Manoel Veras de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Rocha, Luiz Célio Souza Silva, Élido Santiago da Sousa Neto, Manoel Veras de |
dc.subject.por.fl_str_mv |
Sebos Concorrência Comércio Eletrônico |
topic |
Sebos Concorrência Comércio Eletrônico |
description |
Nowadays we face a new revolution, marked basically by information technology. With this, organizations have sought an increasingly intense and broad use of Information Technology, using it as a business tool, which modifies the basis of strategic and operational competitiveness of companies. The use of open and public infrastructure, as the internet, has allowed to provide products and services in an easier and cheaper way for customers, and to carry out the processes at a more suitable cost, besides creating competitive alliances that will help as market differential. This article seeks to analyze if the electronic commercialization of second-hand books by small bookstores, the ‘sebos’, in the city of Natal / RN through an internet portal, here called “Portal dos Sebos”, appears as an alliance formation and organizational network among the participants of this activity, or on the contrary, serves to foster competition. With the result obtained by the interpretation of the interviews carried out with the owners of those stores, we come to the conclusion that the relationship between them is not configured as an organizational network. However, the relationship between the “sebos” and the “Portal dos Sebos” appears as a strategic business alliance for the storekeepers. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-12-15 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/1124 10.17058/redes.v16i1.1124 |
url |
https://online.unisc.br/seer/index.php/redes/article/view/1124 |
identifier_str_mv |
10.17058/redes.v16i1.1124 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/1124/1368 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
dc.source.none.fl_str_mv |
Redes ; Vol. 16 No. 1 (2011); 72-89 Redes; Vol. 16 Núm. 1 (2011); 72-89 Redes; Vol. 16 No. 1 (2011); 72-89 Redes; v. 16 n. 1 (2011); 72-89 1982-6745 reponame:Redes (Santa Cruz do Sul. Online) instname:Universidade de Santa Cruz do Sul (UNISC) instacron:UNISC |
instname_str |
Universidade de Santa Cruz do Sul (UNISC) |
instacron_str |
UNISC |
institution |
UNISC |
reponame_str |
Redes (Santa Cruz do Sul. Online) |
collection |
Redes (Santa Cruz do Sul. Online) |
repository.name.fl_str_mv |
Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC) |
repository.mail.fl_str_mv |
redes_unisc_maff@terra.com.br||etges@unisc.br |
_version_ |
1787894833582440448 |