Design, café e percepção de valor
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2017 |
| Tipo de documento: | Trabalho de conclusão de curso |
| Idioma: | por |
| Título da fonte: | Repositório Institucional da UNIVATES (Biblioteca Digital da Univates - BD) |
| Texto Completo: | http://hdl.handle.net/10737/1790 |
Resumo: | O café carrega consigo sabores, cheiros, texturas, sons e imagens. O design desperta emoções por meio de experiências multissensoriais. Esta pesquisa, cujo objetivo geral é verificar a relação entre o design de experiência e a percepção de valor do café, permitiu refletir sobre o papel do design na sociedade, mais especificamente, na transformação de um commodity, num produto de valor. A metodologia adotada foi a qualitativa exploratória, que possibilitou a familiarização com o tema. A pesquisa se justifica na medida em que há poucos estudos científicos na área e, conforme os resultados obtidos, o design influencia na ressignificação das coisas; portanto, tem a capacidade de transformar commodities, por gerar benefícios pessoais e, consequentemente, o desenvolvimento socioeconômico. |
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Kreutz, Elizete de Azevedohttp://lattes.cnpq.br/2772980944277543Kreutz, Elizete de AzevedoTeixeira, BrunoBitello, Adriana ReginaSilva, Gustavo Cassiano da2018-01-26T12:49:03Z2018-01-26T12:49:03Z2018-012017-06-19O café carrega consigo sabores, cheiros, texturas, sons e imagens. O design desperta emoções por meio de experiências multissensoriais. Esta pesquisa, cujo objetivo geral é verificar a relação entre o design de experiência e a percepção de valor do café, permitiu refletir sobre o papel do design na sociedade, mais especificamente, na transformação de um commodity, num produto de valor. A metodologia adotada foi a qualitativa exploratória, que possibilitou a familiarização com o tema. A pesquisa se justifica na medida em que há poucos estudos científicos na área e, conforme os resultados obtidos, o design influencia na ressignificação das coisas; portanto, tem a capacidade de transformar commodities, por gerar benefícios pessoais e, consequentemente, o desenvolvimento socioeconômico.Coffee carries with it flavors, smells, textures, sounds and images. The Design arouse emotions through multisensory experiences. This research, has as main objective, verify the relationship between the experience design and the perception of the coffee value, allowed us to reflect about the role of design in society, more particularly, on the transformation of a commodity into a value product. The qualitative exploratory was the methodology used, which allowed the familiarization with the theme. This research is justified because there are few scientific studies that approach this subject and, according to the results obtained, the design influences the resignification of the things, therefore, has the capacity to transform commodities, generating personal benefits and, consequently, socioeconomic development.-1SILVA, Gustavo Cassiano da. Design, café e percepção de valor. 2017. Monografia (Graduação em Design) – Universidade do Vale do Taquari - Univates, Lajeado, 19 jun. 2017. 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Design, café e percepção de valor |
| title |
Design, café e percepção de valor |
| spellingShingle |
Design, café e percepção de valor Silva, Gustavo Cassiano da CSA Design Multissensorial Experiência Percepção Café |
| title_short |
Design, café e percepção de valor |
| title_full |
Design, café e percepção de valor |
| title_fullStr |
Design, café e percepção de valor |
| title_full_unstemmed |
Design, café e percepção de valor |
| title_sort |
Design, café e percepção de valor |
| author |
Silva, Gustavo Cassiano da |
| author_facet |
Silva, Gustavo Cassiano da |
| author_role |
author |
| dc.contributor.advisor1.fl_str_mv |
Kreutz, Elizete de Azevedo |
| dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/2772980944277543 |
| dc.contributor.referee1.fl_str_mv |
Kreutz, Elizete de Azevedo Teixeira, Bruno Bitello, Adriana Regina |
| dc.contributor.author.fl_str_mv |
Silva, Gustavo Cassiano da |
| contributor_str_mv |
Kreutz, Elizete de Azevedo Kreutz, Elizete de Azevedo Teixeira, Bruno Bitello, Adriana Regina |
| dc.subject.cnpq.fl_str_mv |
CSA |
| topic |
CSA Design Multissensorial Experiência Percepção Café |
| dc.subject.por.fl_str_mv |
Design Multissensorial Experiência Percepção Café |
| description |
O café carrega consigo sabores, cheiros, texturas, sons e imagens. O design desperta emoções por meio de experiências multissensoriais. Esta pesquisa, cujo objetivo geral é verificar a relação entre o design de experiência e a percepção de valor do café, permitiu refletir sobre o papel do design na sociedade, mais especificamente, na transformação de um commodity, num produto de valor. A metodologia adotada foi a qualitativa exploratória, que possibilitou a familiarização com o tema. A pesquisa se justifica na medida em que há poucos estudos científicos na área e, conforme os resultados obtidos, o design influencia na ressignificação das coisas; portanto, tem a capacidade de transformar commodities, por gerar benefícios pessoais e, consequentemente, o desenvolvimento socioeconômico. |
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2017 |
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2017-06-19 |
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2018-01-26T12:49:03Z |
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2018-01-26T12:49:03Z |
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2018-01 |
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SILVA, Gustavo Cassiano da. Design, café e percepção de valor. 2017. Monografia (Graduação em Design) – Universidade do Vale do Taquari - Univates, Lajeado, 19 jun. 2017. Disponível em: http://hdl.handle.net/10737/1790. |
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http://hdl.handle.net/10737/1790 |
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SILVA, Gustavo Cassiano da. Design, café e percepção de valor. 2017. Monografia (Graduação em Design) – Universidade do Vale do Taquari - Univates, Lajeado, 19 jun. 2017. Disponível em: http://hdl.handle.net/10737/1790. |
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9db9693a21a76e0ccc8957e2dec5053d 4afdbb8c545fd630ea7db775da747b2f d41d8cd98f00b204e9800998ecf8427e d41d8cd98f00b204e9800998ecf8427e e9719d19f2c2c4afa2d2930247ade7c4 3f042827b9d8cd803e783980c3abd1b2 53c2c44b05c9b0b7637f97932ce72430 |
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MD5 MD5 MD5 MD5 MD5 MD5 MD5 |
| repository.name.fl_str_mv |
Repositório Institucional da UNIVATES (Biblioteca Digital da Univates - BD) - Centro Universitário Univates (UNIVATES) |
| repository.mail.fl_str_mv |
|
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1797155860443561984 |