O desenvolvimento da Gol como a primeira low cost do Brasil

• Autor(a) principal: Wandall, Gabriel Eduardo
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/8116
• topic: Passageiros; Regulamentações; Aviação civil; Vendas

This paper aims to understand the impacts that the low cost management system implemented by GOL at the beginning of the 21st century, changed the regular aviation market in Brazil, with considerable changes to the civil aviation system, which changes since changes in habits. passenger use as a greater use by corporate customers, where they are looking for more specific punctuality and times to serve this type of customer since then, since they are the ones that generate the most revenue on tickets due to the short advance of purchase and to complete the sale. seats, leisure travelers who are more price sensitive and buy tickets in advance. The exploratory scientific methodology was adopted with a qualitative approach, with documentary research through data obtained and disseminated by ANAC (National Civil Aviation Agency), CADE (Administrative Council for Economic Defense), and in GOL's institutional and investor relations channels. , the theoretical basis was obtained by authors such as Beni (2013), SOUZA Carlos Antônio (2006), CAMARGOS and MINADEO (2009), showing and understanding points that show the growth of supply and demand in the Brazilian market and the cyclical changes in the economy. Brazilian The research shows that this new concept of low cost management will be increasingly present and new players that have been consolidated after the arrival of GOL are seeking the same concept and bringing even new ideas. The paper concludes that the Brazilian market is highly complex and sensitive to political / economic changes. It shows that due to excessive regulation there will possibly be less purchases between players avoiding major legal problems and that we will be more subject to a merger system or alliances. flight sharing, which results in a smoother, step-by-step approach that seeks to ease existing major embarrassments and avoid wasting labor and incurring even more debt.