A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de moda

Detalhes bibliográficos
Autor(a) principal: Melo, Flavia Campos de
Data de Publicação: 2008
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Universitário da Ânima (RUNA)
Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/3346
Resumo: The contemporary phenomenon of constant dissatisfaction with our bodies, which victimizes especially women, makes most women surrender their bodies to changes in order to align them with a socially hegemonic model of female corporeal beauty – thin, curvaceous, well-dressed, successful and ‘happy’ bodies. Due to the impositive and prescriptive relationship between body and society, women are led to believe that the consumption of goods and services presented by the media is a way to enter the group of ‘olympic’ bodies. The consumption of certain pieces of clothing is a strategy that can help include or align women to this hegemonic model. In this line, the objective of this work was to investigate the role of the discourse of mass media fashion magazines in the process of aligning their readers to the hegemonic standard of female body beauty. The research corpus is composed of six monthly editions of the Brazilian fashion magazines Manequim and Estilo de Vida (January to June 2006), both published by Abril Publishing House, in a total of twelve editions. The research was based on the theoretical perspective of Critical Discourse Analysis and on the model of the representation of social actors proposed by van Leeuwen (1997). The results indicate that the discourse of women’s fashion magazines try to convince their readers that, to achieve success and social approval, they should surrender to the prescriptions set by the media and become consumers of goods and services that sell the promise of making them attractive, successful and happy. Thus, women’s fashion magazines, together with a host of other media products addressed at contemporary women, play an important role in the 8 formation of women’s opinions concerning their bodies and their life styles. In the process of advising their readers on how to dress, the magazines create and recreate the notion that it is imperative to discipline body and mind, to surrender our biological, ‘natural’ bodies to practices and technologies of bio-control in order to forge (or at least mimick) an ideal body model which is, in fact, a social construct
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spelling A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de modaACDDiscurso da modaPadrão corpóreo hegemônicoBio-poderThe contemporary phenomenon of constant dissatisfaction with our bodies, which victimizes especially women, makes most women surrender their bodies to changes in order to align them with a socially hegemonic model of female corporeal beauty – thin, curvaceous, well-dressed, successful and ‘happy’ bodies. Due to the impositive and prescriptive relationship between body and society, women are led to believe that the consumption of goods and services presented by the media is a way to enter the group of ‘olympic’ bodies. The consumption of certain pieces of clothing is a strategy that can help include or align women to this hegemonic model. In this line, the objective of this work was to investigate the role of the discourse of mass media fashion magazines in the process of aligning their readers to the hegemonic standard of female body beauty. The research corpus is composed of six monthly editions of the Brazilian fashion magazines Manequim and Estilo de Vida (January to June 2006), both published by Abril Publishing House, in a total of twelve editions. The research was based on the theoretical perspective of Critical Discourse Analysis and on the model of the representation of social actors proposed by van Leeuwen (1997). The results indicate that the discourse of women’s fashion magazines try to convince their readers that, to achieve success and social approval, they should surrender to the prescriptions set by the media and become consumers of goods and services that sell the promise of making them attractive, successful and happy. Thus, women’s fashion magazines, together with a host of other media products addressed at contemporary women, play an important role in the 8 formation of women’s opinions concerning their bodies and their life styles. In the process of advising their readers on how to dress, the magazines create and recreate the notion that it is imperative to discipline body and mind, to surrender our biological, ‘natural’ bodies to practices and technologies of bio-control in order to forge (or at least mimick) an ideal body model which is, in fact, a social constructA constante insatisfação corporal, especialmente a feminina, faz a mulher submeter seu corpo a mudanças a fim de inseri-lo em um padrão corpóreo hegemônico vigente na modernidade tardia – o corpo magro, curvilíneo, bem vestido, bem sucedido, atraente e ‘feliz’. Face a esta relação imperativa entre corpo e sociedade, a mulher é estimulada a consumir produtos e serviços - principalmente promovidos pela mídia – para sentir-se inserida neste grupo. O consumo de determinadas peças de vestuário é um exemplo de estratégia de inclusão ou aproximação feminina do padrão hegemônico. Assim, o objetivo deste trabalho foi investigar o papel do discurso de revistas da mídia de massa sobre moda no processo de adaptação e aproximação das leitoras a esse padrão corpóreo de beleza. O corpus de pesquisa é composto por seis edições mensais entre os meses de janeiro a junho de 2006 das revistas Manequim e Estilo de Vida, ambas editadas pela Editora Abril, num total de doze edições analisadas. A pesquisa foi realizada a partir da perspectiva da análise crítica do discurso e do modelo de representação dos atores sociais proposto por Theo van Leeuwen. Os resultados da análise indicam que o discurso das revistas de moda mulher persuade suas leitoras de que, para terem sucesso e aceitação social, devem render-se às imposições ditadas pela mídia e tornarem-se consumidoras de bens e serviços que prometem torná-la atraente, socialmente integrada e feliz. A mídia, através das revistas de moda, tem um papel extremamente relevante na formação da opinião feminina. Ao aconselhar as mulheres a seguirem seus ditames, as revistas criam e recriam a noção de que é necessário disciplinar 6 corpos e mentes para fazer parte do grupo hegemônico, custe o que custar, alterando seu desenho corporal original e criando (ou alinhando-se a) um corpo ‘ideal’ que é, na verdade, um construto sócio-culturalFigueiredo, Débora de CarvalhoMelo, Flavia Campos de2018-01-17T17:07:26Z2020-11-26T21:31:00Z2018-01-17T17:07:26Z2020-11-26T21:31:00Z2008info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis254 f.application/pdfhttps://repositorio.animaeducacao.com.br/handle/ANIMA/3346Programa de Pós-Graduação em Ciências da LinguagemTubarãoporreponame:Repositório Universitário da Ânima (RUNA)instname:Ânima Educaçãoinstacron:Ânimainfo:eu-repo/semantics/openAccess2020-12-01T16:55:02Zoai:repositorio.animaeducacao.com.br:ANIMA/3346Repositório InstitucionalPRIhttps://repositorio.animaeducacao.com.br/oai/requestcontato@animaeducacao.com.bropendoar:2020-12-01T16:55:02Repositório Universitário da Ânima (RUNA) - Ânima Educaçãofalse
dc.title.none.fl_str_mv A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de moda
title A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de moda
spellingShingle A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de moda
Melo, Flavia Campos de
ACD
Discurso da moda
Padrão corpóreo hegemônico
Bio-poder
title_short A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de moda
title_full A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de moda
title_fullStr A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de moda
title_full_unstemmed A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de moda
title_sort A representação de identidades corporais femininas pós-modernas na mídia de massa: os discursos das revistas de moda
author Melo, Flavia Campos de
author_facet Melo, Flavia Campos de
author_role author
dc.contributor.none.fl_str_mv Figueiredo, Débora de Carvalho
dc.contributor.author.fl_str_mv Melo, Flavia Campos de
dc.subject.por.fl_str_mv ACD
Discurso da moda
Padrão corpóreo hegemônico
Bio-poder
topic ACD
Discurso da moda
Padrão corpóreo hegemônico
Bio-poder
description The contemporary phenomenon of constant dissatisfaction with our bodies, which victimizes especially women, makes most women surrender their bodies to changes in order to align them with a socially hegemonic model of female corporeal beauty – thin, curvaceous, well-dressed, successful and ‘happy’ bodies. Due to the impositive and prescriptive relationship between body and society, women are led to believe that the consumption of goods and services presented by the media is a way to enter the group of ‘olympic’ bodies. The consumption of certain pieces of clothing is a strategy that can help include or align women to this hegemonic model. In this line, the objective of this work was to investigate the role of the discourse of mass media fashion magazines in the process of aligning their readers to the hegemonic standard of female body beauty. The research corpus is composed of six monthly editions of the Brazilian fashion magazines Manequim and Estilo de Vida (January to June 2006), both published by Abril Publishing House, in a total of twelve editions. The research was based on the theoretical perspective of Critical Discourse Analysis and on the model of the representation of social actors proposed by van Leeuwen (1997). The results indicate that the discourse of women’s fashion magazines try to convince their readers that, to achieve success and social approval, they should surrender to the prescriptions set by the media and become consumers of goods and services that sell the promise of making them attractive, successful and happy. Thus, women’s fashion magazines, together with a host of other media products addressed at contemporary women, play an important role in the 8 formation of women’s opinions concerning their bodies and their life styles. In the process of advising their readers on how to dress, the magazines create and recreate the notion that it is imperative to discipline body and mind, to surrender our biological, ‘natural’ bodies to practices and technologies of bio-control in order to forge (or at least mimick) an ideal body model which is, in fact, a social construct
publishDate 2008
dc.date.none.fl_str_mv 2008
2018-01-17T17:07:26Z
2018-01-17T17:07:26Z
2020-11-26T21:31:00Z
2020-11-26T21:31:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://repositorio.animaeducacao.com.br/handle/ANIMA/3346
url https://repositorio.animaeducacao.com.br/handle/ANIMA/3346
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Programa de Pós-Graduação em Ciências da Linguagem
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 254 f.
application/pdf
dc.coverage.none.fl_str_mv Tubarão
dc.source.none.fl_str_mv reponame:Repositório Universitário da Ânima (RUNA)
instname:Ânima Educação
instacron:Ânima
instname_str Ânima Educação
instacron_str Ânima
institution Ânima
reponame_str Repositório Universitário da Ânima (RUNA)
collection Repositório Universitário da Ânima (RUNA)
repository.name.fl_str_mv Repositório Universitário da Ânima (RUNA) - Ânima Educação
repository.mail.fl_str_mv contato@animaeducacao.com.br
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