Coleção Desejos por Jum Nakao: a linguagem do ritual na moda

• Autor(a) principal: Morelli, Graziela
• Data de Publicação: 2006
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/3427
• topic: Moda; Ritual; Mito

In June 2004, fashion designer Jum Nakao presented a fashion show where, not worried on showing his commercial collection to buyers and press, caused emotion to all te present when asked, at the end of the show, to his models to tear in pieces their paper clothes on the runway. The fashion shows, very common nowadays, reflect the dynamic of fashion. The attention, the spectacle, the ephemerity and the image, are some of the elements that compose these shows. Studying fashion as a complex cultural phenomenon of the contemporary society lets us understand beyond the periodical changes on the clothes used by people on the streets or the models on the runways. Having the work of Jum Nakao as a reference, the objective of this paper is to watch the fashion show as a ritual that manifests simbolic actions, representing the vision of the designer's world, awakening the desire of the spectator and mixing the collective time to the individual time. While some authors suggest that ritual exists only in the simple societies, this work searches at the anthropology classic works of writers like Arnold Van Gennep and Victor Turner, for elements that caracterize the ritual and relates them to the fashion show, bringing it to the contemporary society. Watching the fashion event as a manifestation where is shown more than simply designers creations, the codes and meanings of the rituals are identified