Projeto de embalagem para tele entrega da empresa Boka's III

• Autor(a) principal: Alves, Camila Schüsler
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/7811
• topic: Design de embalagem; Embalagem alimentícia; Tele entrega; Delivery

This project aims to the development of a brand new package for the delivery service of Boka’s III, a restaurant located at Estreito, Florianópolis, focused on the most ordered size, namely, a quarter of a portion (900g). The initial concept adopted was that the package utilized by the company presents a series of problems, which are capable to influence da quality of the food itself and generate dissatisfaction by the clients, according to the realized searches. In this sense, a new design of the package was developted, with the purpose of satisfying the needs of higiene, storage, transport and handling, so as to improve the perception and the expectations of the consumer. For the laboration of a solution to the problem, a methodology with bibliographic search, data collection and analysis, besides the project methodology by Fabio Mestriner, which contains searches about the reality of he company and the package utilized, the target public, the delivery service itself and the mainly competitors. The execution of this study resulted, at last, on the development of a material and digital prototype of the package considered the most suitable with the planned strategies.