Projeto de identidade visual para Claudia S. Rossoni Advocacia

• Autor(a) principal: Santos, Rafaela dos
• Data de Publicação: 2020
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/15846
• topic: Identidade Visual; Design Gráfico; Advocacia

The present study aimed to develop a visual identity system for Claudia S. Rossoni advocacy that did not have any previous visual representation, therefore, in order to make this system possible, the Wheeler methodology (2008) was used. Thus, the visual identity was designed to represent the concepts of the lawyer's personal brand that were established through research and data collection. Furthermore, in this project the brand manual was also developed, where all the application rules and reproductions of the visual elements were specified. In short, the objectives were established to determine the main guidelines and to help delimit the research, its execution being necessary for a good result of the project. In the theoretical foundation it will be possible to understand the main concepts of the Law, Design, Visual Identity, Brand, among other important themes for this study.