Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista dObra[s] |
Texto Completo: | https://dobras.emnuvens.com.br/dobras/article/view/104 |
Resumo: | ISeveral changes in the second half of the twentieth century influenced the transformation of values and contributed to the reinvention of identities and lifestyles. In Brazil, clothes represented here by the work of Olly Reinheimer was essential in this process. Young people and women appear mainly in the 1960s as relevant categories in terms of consumption and the labor market. Ipanema and Copacabana were transformed into a metonymy of cultural modernity sung through the Bossa Nova songs, with the support of modern art institutions that arose in Brazil. The discourses over Olly’s clothes and also about decoration and graphic design show how the relationship with space − in its many meanings − seemed to be one of the keynotes of this transformation. |
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Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and cultureOlly Reinheimer: a invenção de uma moda brasileira através da dialética entre natureza e culturaartfashionIpanema.artemodaIpanema.ISeveral changes in the second half of the twentieth century influenced the transformation of values and contributed to the reinvention of identities and lifestyles. In Brazil, clothes represented here by the work of Olly Reinheimer was essential in this process. Young people and women appear mainly in the 1960s as relevant categories in terms of consumption and the labor market. Ipanema and Copacabana were transformed into a metonymy of cultural modernity sung through the Bossa Nova songs, with the support of modern art institutions that arose in Brazil. The discourses over Olly’s clothes and also about decoration and graphic design show how the relationship with space − in its many meanings − seemed to be one of the keynotes of this transformation.Diversas mudanças na segunda metade do século XX influenciaram a transformação de valores e contribuíram para a reinvenção de identidades e estilos de vida e o surgimento de novas classificações sociais. No Brasil, a indumentária representada aqui pelo trabalho da artista Olly Reinheimer foi essencial nesse processo. Jovens e mulheres apareceram principalmente a partir da década de 1960 como categorias relevantes em termos de consumo e mercado de trabalho. Ipanema e Copacabana foram transformadas em metonímias da modernidade cultural cantada pela Bossa Nova, com o apoio das instituições de arte moderna que surgiam no Brasil. Os discursos sobre as roupas de Olly e também sobre decoração e o desenho gráfico mostraram como a forma de se relacionar com o espaço – em suas diversas acepções – parecia ser um dos eixos dessa transformação.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2015-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/10410.26563/dobras.v8i18.104dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 8 n. 18 (2015); 62-762358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/104/103Copyright (c) 2020 Patrícia Reinheimerinfo:eu-repo/semantics/openAccessReinheimer, Patrícia2020-05-11T02:01:10Zoai:ojs.dobras.emnuvens.com.br:article/104Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:16.365763Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true |
dc.title.none.fl_str_mv |
Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture Olly Reinheimer: a invenção de uma moda brasileira através da dialética entre natureza e cultura |
title |
Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture |
spellingShingle |
Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture Reinheimer, Patrícia art fashion Ipanema. arte moda Ipanema. |
title_short |
Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture |
title_full |
Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture |
title_fullStr |
Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture |
title_full_unstemmed |
Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture |
title_sort |
Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture |
author |
Reinheimer, Patrícia |
author_facet |
Reinheimer, Patrícia |
author_role |
author |
dc.contributor.author.fl_str_mv |
Reinheimer, Patrícia |
dc.subject.por.fl_str_mv |
art fashion Ipanema. arte moda Ipanema. |
topic |
art fashion Ipanema. arte moda Ipanema. |
description |
ISeveral changes in the second half of the twentieth century influenced the transformation of values and contributed to the reinvention of identities and lifestyles. In Brazil, clothes represented here by the work of Olly Reinheimer was essential in this process. Young people and women appear mainly in the 1960s as relevant categories in terms of consumption and the labor market. Ipanema and Copacabana were transformed into a metonymy of cultural modernity sung through the Bossa Nova songs, with the support of modern art institutions that arose in Brazil. The discourses over Olly’s clothes and also about decoration and graphic design show how the relationship with space − in its many meanings − seemed to be one of the keynotes of this transformation. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-12-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/104 10.26563/dobras.v8i18.104 |
url |
https://dobras.emnuvens.com.br/dobras/article/view/104 |
identifier_str_mv |
10.26563/dobras.v8i18.104 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/104/103 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Patrícia Reinheimer info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Patrícia Reinheimer |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
dc.source.none.fl_str_mv |
dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 8 n. 18 (2015); 62-76 2358-0003 1982-0313 reponame:Revista dObra[s] instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) instacron:ABEPEM |
instname_str |
Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
instacron_str |
ABEPEM |
institution |
ABEPEM |
reponame_str |
Revista dObra[s] |
collection |
Revista dObra[s] |
repository.name.fl_str_mv |
Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
repository.mail.fl_str_mv |
dobras.abepem@gmail.com |
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1797054039468277760 |