Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture

Detalhes bibliográficos
Autor(a) principal: Reinheimer, Patrícia
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/104
Resumo: ISeveral changes in the second half of the twentieth century influenced the transformation of values and contributed to the reinvention of identities and lifestyles. In Brazil, clothes represented here by the work of Olly Reinheimer was essential in this process. Young people and women appear mainly in the 1960s as relevant categories in terms of consumption and the labor market. Ipanema and Copacabana were transformed into a metonymy of cultural modernity sung through the Bossa Nova songs, with the support of modern art institutions that arose in Brazil. The discourses over Olly’s clothes and also about decoration and graphic design show how the relationship with space − in its many meanings − seemed to be one of the keynotes of this transformation.
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spelling Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and cultureOlly Reinheimer: a invenção de uma moda brasileira através da dialética entre natureza e culturaartfashionIpanema.artemodaIpanema.ISeveral changes in the second half of the twentieth century influenced the transformation of values and contributed to the reinvention of identities and lifestyles. In Brazil, clothes represented here by the work of Olly Reinheimer was essential in this process. Young people and women appear mainly in the 1960s as relevant categories in terms of consumption and the labor market. Ipanema and Copacabana were transformed into a metonymy of cultural modernity sung through the Bossa Nova songs, with the support of modern art institutions that arose in Brazil. The discourses over Olly’s clothes and also about decoration and graphic design show how the relationship with space − in its many meanings − seemed to be one of the keynotes of this transformation.Diversas mudanças na segunda metade do século XX influenciaram a transformação de valores e contribuíram para a reinvenção de identidades e estilos de vida e o surgimento de novas classificações sociais. No Brasil, a indumentária representada aqui pelo trabalho da artista Olly Reinheimer foi essencial nesse processo. Jovens e mulheres apareceram principalmente a partir da década de 1960 como categorias relevantes em termos de consumo e mercado de trabalho. Ipanema e Copacabana foram transformadas em metonímias da modernidade cultural cantada pela Bossa Nova, com o apoio das instituições de arte moderna que surgiam no Brasil. Os discursos sobre as roupas de Olly e também sobre decoração e o desenho gráfico mostraram como a forma de se relacionar com o espaço – em suas diversas acepções – parecia ser um dos eixos dessa transformação.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2015-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/10410.26563/dobras.v8i18.104dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 8 n. 18 (2015); 62-762358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/104/103Copyright (c) 2020 Patrícia Reinheimerinfo:eu-repo/semantics/openAccessReinheimer, Patrícia2020-05-11T02:01:10Zoai:ojs.dobras.emnuvens.com.br:article/104Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:16.365763Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true
dc.title.none.fl_str_mv Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture
Olly Reinheimer: a invenção de uma moda brasileira através da dialética entre natureza e cultura
title Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture
spellingShingle Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture
Reinheimer, Patrícia
art
fashion
Ipanema.
arte
moda
Ipanema.
title_short Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture
title_full Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture
title_fullStr Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture
title_full_unstemmed Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture
title_sort Olly Reinheimer: Brazilian fashion invention through the dialetics between nature and culture
author Reinheimer, Patrícia
author_facet Reinheimer, Patrícia
author_role author
dc.contributor.author.fl_str_mv Reinheimer, Patrícia
dc.subject.por.fl_str_mv art
fashion
Ipanema.
arte
moda
Ipanema.
topic art
fashion
Ipanema.
arte
moda
Ipanema.
description ISeveral changes in the second half of the twentieth century influenced the transformation of values and contributed to the reinvention of identities and lifestyles. In Brazil, clothes represented here by the work of Olly Reinheimer was essential in this process. Young people and women appear mainly in the 1960s as relevant categories in terms of consumption and the labor market. Ipanema and Copacabana were transformed into a metonymy of cultural modernity sung through the Bossa Nova songs, with the support of modern art institutions that arose in Brazil. The discourses over Olly’s clothes and also about decoration and graphic design show how the relationship with space − in its many meanings − seemed to be one of the keynotes of this transformation.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/104
10.26563/dobras.v8i18.104
url https://dobras.emnuvens.com.br/dobras/article/view/104
identifier_str_mv 10.26563/dobras.v8i18.104
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/104/103
dc.rights.driver.fl_str_mv Copyright (c) 2020 Patrícia Reinheimer
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Patrícia Reinheimer
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 8 n. 18 (2015); 62-76
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
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