“This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok

Detalhes bibliográficos
Autor(a) principal: Souza Ribeiro, Helena Gabrielle
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/1512
Resumo: The aestheticization of the world has been explicit through social medias. The term Aesthetic has been used to describe the harmonious composition of lifestyle, cultural references, habits and customs in online profiles on platforms such as Instagram and TikTok. In the photo and video production applications chosen for this study, the behavior of users strengthens artist capitalism, which consists of stylizing goods and services in order to move the market in the incessant search that involves subjects reflecting on the power of consuming images and acquisition of new products in order to belong to Aesthetics social groups based on tastes, values and ways of presenting oneself to the world. This article seeks to investigate how the tags “Look of the Day” and “Get Ready with Me” favor individuals in their search for continuous aesthetic experiences to build their self-image in the first two decades of the 21st century. Highlighting thinkers such as Lipovetsky, Serroy, Hegel and Maffesolli – the questions raised here, in a comprehensive perspective, interpret the power of Instagram and TikTok together with Pinterest as repositories and renewable collections of the contemporary fashion image.
id ABEPEM-2_65a45bd2e8e5c9c53eb0650bc0301282
oai_identifier_str oai:ojs.dobras.emnuvens.com.br:article/1512
network_acronym_str ABEPEM-2
network_name_str Revista dObra[s]
repository_id_str
spelling “This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok“Isso é tão Aesthetic!”: a estetização da imagem de moda do “Look do dia” no Instagram ao “Arrumese comigo!” no TikTokAestheticEstetização“Look do dia”“Arrume-se comigo!”ConsumoAestheticAestheticizationLook of the dayGet ready with meConsumptionThe aestheticization of the world has been explicit through social medias. The term Aesthetic has been used to describe the harmonious composition of lifestyle, cultural references, habits and customs in online profiles on platforms such as Instagram and TikTok. In the photo and video production applications chosen for this study, the behavior of users strengthens artist capitalism, which consists of stylizing goods and services in order to move the market in the incessant search that involves subjects reflecting on the power of consuming images and acquisition of new products in order to belong to Aesthetics social groups based on tastes, values and ways of presenting oneself to the world. This article seeks to investigate how the tags “Look of the Day” and “Get Ready with Me” favor individuals in their search for continuous aesthetic experiences to build their self-image in the first two decades of the 21st century. Highlighting thinkers such as Lipovetsky, Serroy, Hegel and Maffesolli – the questions raised here, in a comprehensive perspective, interpret the power of Instagram and TikTok together with Pinterest as repositories and renewable collections of the contemporary fashion image.A estetização do mundo tem se mostrado explícita através das redes sociais. O termo Aesthetic vem sendo utilizado para denominar a composição harmônica do estilo de vida, referências culturais, hábitos e costumes nos perfis on-line de plataformas como Instagram e TikTok. Nos aplicativos de produção de fotografias e vídeos escolhidos para este estudo, o comportamento dos usuários fortalece o capitalismo artista que consiste em estilizar bens e serviços a fim de movimentar o mercado na incessante busca que envolve os sujeitos, refletindo sobre o poder do consumo de imagens e aquisição de novos produtos. O presente artigo busca investigar como as tags “Look do Dia” e “Arrume-se comigo!” favorecem na busca dos indivíduos por experiências estéticas contínuas para a construção da autoimagem nas duas primeiras décadas do século XXI. Destacando pensadores como Lipovetsky, Serroy, Hegel e Maffesolli, as questões aqui pautadas, numa perspectiva compreensiva, interpretam a potência do Instagram e do TikTok junto ao Pinterest como repositórios e acervos renováveis da imagem da moda contemporânea.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2023-11-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/151210.26563/dobras.i39.1512dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 39 (2023); 201-2252358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/1512/831Copyright (c) 2023 Helena Gabrielle Souza Ribeirohttps://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessSouza Ribeiro, Helena Gabrielle2023-11-28T20:15:23Zoai:ojs.dobras.emnuvens.com.br:article/1512Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-11-28T20:15:23Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)false
dc.title.none.fl_str_mv “This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok
“Isso é tão Aesthetic!”: a estetização da imagem de moda do “Look do dia” no Instagram ao “Arrumese comigo!” no TikTok
title “This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok
spellingShingle “This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok
Souza Ribeiro, Helena Gabrielle
Aesthetic
Estetização
“Look do dia”
“Arrume-se comigo!”
Consumo
Aesthetic
Aestheticization
Look of the day
Get ready with me
Consumption
title_short “This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok
title_full “This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok
title_fullStr “This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok
title_full_unstemmed “This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok
title_sort “This is so Aesthetic!”: the aestheticization of the fashion image from Look of the day on Instagram to Get Ready with Me on TikTok
author Souza Ribeiro, Helena Gabrielle
author_facet Souza Ribeiro, Helena Gabrielle
author_role author
dc.contributor.author.fl_str_mv Souza Ribeiro, Helena Gabrielle
dc.subject.por.fl_str_mv Aesthetic
Estetização
“Look do dia”
“Arrume-se comigo!”
Consumo
Aesthetic
Aestheticization
Look of the day
Get ready with me
Consumption
topic Aesthetic
Estetização
“Look do dia”
“Arrume-se comigo!”
Consumo
Aesthetic
Aestheticization
Look of the day
Get ready with me
Consumption
description The aestheticization of the world has been explicit through social medias. The term Aesthetic has been used to describe the harmonious composition of lifestyle, cultural references, habits and customs in online profiles on platforms such as Instagram and TikTok. In the photo and video production applications chosen for this study, the behavior of users strengthens artist capitalism, which consists of stylizing goods and services in order to move the market in the incessant search that involves subjects reflecting on the power of consuming images and acquisition of new products in order to belong to Aesthetics social groups based on tastes, values and ways of presenting oneself to the world. This article seeks to investigate how the tags “Look of the Day” and “Get Ready with Me” favor individuals in their search for continuous aesthetic experiences to build their self-image in the first two decades of the 21st century. Highlighting thinkers such as Lipovetsky, Serroy, Hegel and Maffesolli – the questions raised here, in a comprehensive perspective, interpret the power of Instagram and TikTok together with Pinterest as repositories and renewable collections of the contemporary fashion image.
publishDate 2023
dc.date.none.fl_str_mv 2023-11-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1512
10.26563/dobras.i39.1512
url https://dobras.emnuvens.com.br/dobras/article/view/1512
identifier_str_mv 10.26563/dobras.i39.1512
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1512/831
dc.rights.driver.fl_str_mv Copyright (c) 2023 Helena Gabrielle Souza Ribeiro
https://creativecommons.org/licenses/by-nc-sa/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Helena Gabrielle Souza Ribeiro
https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 39 (2023); 201-225
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
_version_ 1797054038940844032

Registros relacionados