“I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context

Detalhes bibliográficos
Autor(a) principal: Dias de Siqueira, Monalisa
Data de Publicação: 2023
Outros Autores: Saciloto Paulon, Thainá
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/1646
Resumo: This article brings a part of a master’s research, of an ethnographic character, which seeks to analyze the constructions of masculinity and social distinction through the consumption of clothing. Using more canon bibliographies in gender studies on masculinity and consumption, more precisely Kimmel’s notions of Self-Made Men and Nikolas Rose’s image of the entrepreneurial self, we seek to discuss how there is a relationship between consumption and the performance of the identity of women. genre. Concluding, therefore, that these men establish among themselves based on clothing (their negotiation spaces, the way they relate to each other in the group and outside it) and the need for men to also place themselves as entrepreneurs in this environment of sociability and consumption.
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spelling “I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context“EU SOU MEU PRÓPRIO CHEFE”: construção do self empreendedor, consumo e masculinidade no contexto hypeMasculinitySocial DistinctionConsumptionFashionMasculinidadeDistinção SocialConsumoModaThis article brings a part of a master’s research, of an ethnographic character, which seeks to analyze the constructions of masculinity and social distinction through the consumption of clothing. Using more canon bibliographies in gender studies on masculinity and consumption, more precisely Kimmel’s notions of Self-Made Men and Nikolas Rose’s image of the entrepreneurial self, we seek to discuss how there is a relationship between consumption and the performance of the identity of women. genre. Concluding, therefore, that these men establish among themselves based on clothing (their negotiation spaces, the way they relate to each other in the group and outside it) and the need for men to also place themselves as entrepreneurs in this environment of sociability and consumption.O presente artigo traz o recorte de uma pesquisa de mestrado, de caráter etnográfico, que busca analisar as construções de masculinidade e distinção social através do consumo de vestuário. Utilizando bibliografias mais cânones nos estudos de gênero sobre masculinidade e consumo, mais precisamente as noções de Self-Made Men de Kimmel e a imagem do self empreendedor, de Nikolas Rose, procuramos discutir como existe uma relação entre o consumo e a performance da identidade de gênero. Concluindo, assim, que esses homens estabelecem entre si a partir da roupa (seus espaços de negociações, a maneira como se relacionam no grupo e fora dele) e a necessidade de homens se colocarem também como empreendedores nesse ambiente de sociabilidade e consumo.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2023-03-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/1646dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 37 (2023); 31-482358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/1646/787https://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessDias de Siqueira, MonalisaSaciloto Paulon, Thainá2024-02-28T18:04:29Zoai:ojs.dobras.emnuvens.com.br:article/1646Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2024-02-28T18:04:29Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)false
dc.title.none.fl_str_mv “I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context
“EU SOU MEU PRÓPRIO CHEFE”: construção do self empreendedor, consumo e masculinidade no contexto hype
title “I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context
spellingShingle “I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context
Dias de Siqueira, Monalisa
Masculinity
Social Distinction
Consumption
Fashion
Masculinidade
Distinção Social
Consumo
Moda
title_short “I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context
title_full “I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context
title_fullStr “I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context
title_full_unstemmed “I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context
title_sort “I AM MY OWN BOSS”: construction of the entrepreneurial self, consumption and masculinity in the hype context
author Dias de Siqueira, Monalisa
author_facet Dias de Siqueira, Monalisa
Saciloto Paulon, Thainá
author_role author
author2 Saciloto Paulon, Thainá
author2_role author
dc.contributor.author.fl_str_mv Dias de Siqueira, Monalisa
Saciloto Paulon, Thainá
dc.subject.por.fl_str_mv Masculinity
Social Distinction
Consumption
Fashion
Masculinidade
Distinção Social
Consumo
Moda
topic Masculinity
Social Distinction
Consumption
Fashion
Masculinidade
Distinção Social
Consumo
Moda
description This article brings a part of a master’s research, of an ethnographic character, which seeks to analyze the constructions of masculinity and social distinction through the consumption of clothing. Using more canon bibliographies in gender studies on masculinity and consumption, more precisely Kimmel’s notions of Self-Made Men and Nikolas Rose’s image of the entrepreneurial self, we seek to discuss how there is a relationship between consumption and the performance of the identity of women. genre. Concluding, therefore, that these men establish among themselves based on clothing (their negotiation spaces, the way they relate to each other in the group and outside it) and the need for men to also place themselves as entrepreneurs in this environment of sociability and consumption.
publishDate 2023
dc.date.none.fl_str_mv 2023-03-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1646
url https://dobras.emnuvens.com.br/dobras/article/view/1646
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1646/787
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 37 (2023); 31-48
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
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