The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraft

Detalhes bibliográficos
Autor(a) principal: Oliveira, Pedro Renan de
Data de Publicação: 2015
Outros Autores: Mendes, Francisca Raimunda Nogueira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/106
Resumo: The globalized world presumes a massificated production. Against this system, there is a trend about the valorization of manual techniques in the making of objects. New actions in the field of design and fashion are encouraged, aiming the production of goods with a cultural identity and attractive features to the market. This was the case of the project The Time of Brazil, held in 2012 in Fortaleza, that sought to resignify the handicrafts by means of the union of professionals and local artisans. Through the analysis of the collection produced, as well as the catalog, videos and materials on specialized sites, we seek to understand how this crafts can be an object of desire in contemporary times, being a differentiating element in the massconsuming culture.
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spelling The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraftA hora do Brasil: novas percepções sobre o consumo e a ressignificação do artesanato do Cearácraftsglobalizationdesignconsumption.artesanatoglobalizaçãodesignconsumo.The globalized world presumes a massificated production. Against this system, there is a trend about the valorization of manual techniques in the making of objects. New actions in the field of design and fashion are encouraged, aiming the production of goods with a cultural identity and attractive features to the market. This was the case of the project The Time of Brazil, held in 2012 in Fortaleza, that sought to resignify the handicrafts by means of the union of professionals and local artisans. Through the analysis of the collection produced, as well as the catalog, videos and materials on specialized sites, we seek to understand how this crafts can be an object of desire in contemporary times, being a differentiating element in the massconsuming culture.O mundo globalizado pressupõe a produção massificada. Na contramão desse sistema, existe uma tendência à valorização de técnicas manuais na confecção de objetos. Novas ações na área do design1 e da moda são estimuladas, visando à produção de bens com identidade cultural e com aspectos atrativos ao mercado. Esse foi o caso do projeto A hora do Brasil, realizado no ano de 2012 em Fortaleza, que buscou a ressignificação do artesanato por meio da união de profissionais e artesãos locais. Com a análise da coleção produzida, bem como do catálogo e de vídeos e matérias em sites especializados, busca-se entender como o artesanato pode ser, hoje, objeto de desejo, além de elemento de diferenciação em meio à cultura de consumo de massa.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2015-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/10610.26563/dobras.v8i18.106dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 8 n. 18 (2015); 88-1052358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/106/105Copyright (c) 2020 Pedro Renan de Oliveira, Francisca Raimunda Nogueira Mendesinfo:eu-repo/semantics/openAccessOliveira, Pedro Renan deMendes, Francisca Raimunda Nogueira2017-08-04T20:02:21Zoai:ojs.dobras.emnuvens.com.br:article/106Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:16.469152Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true
dc.title.none.fl_str_mv The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraft
A hora do Brasil: novas percepções sobre o consumo e a ressignificação do artesanato do Ceará
title The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraft
spellingShingle The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraft
Oliveira, Pedro Renan de
crafts
globalization
design
consumption.
artesanato
globalização
design
consumo.
title_short The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraft
title_full The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraft
title_fullStr The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraft
title_full_unstemmed The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraft
title_sort The time of Brazil: new perceptions about consumption and the resignification of Ceará handicraft
author Oliveira, Pedro Renan de
author_facet Oliveira, Pedro Renan de
Mendes, Francisca Raimunda Nogueira
author_role author
author2 Mendes, Francisca Raimunda Nogueira
author2_role author
dc.contributor.author.fl_str_mv Oliveira, Pedro Renan de
Mendes, Francisca Raimunda Nogueira
dc.subject.por.fl_str_mv crafts
globalization
design
consumption.
artesanato
globalização
design
consumo.
topic crafts
globalization
design
consumption.
artesanato
globalização
design
consumo.
description The globalized world presumes a massificated production. Against this system, there is a trend about the valorization of manual techniques in the making of objects. New actions in the field of design and fashion are encouraged, aiming the production of goods with a cultural identity and attractive features to the market. This was the case of the project The Time of Brazil, held in 2012 in Fortaleza, that sought to resignify the handicrafts by means of the union of professionals and local artisans. Through the analysis of the collection produced, as well as the catalog, videos and materials on specialized sites, we seek to understand how this crafts can be an object of desire in contemporary times, being a differentiating element in the massconsuming culture.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/106
10.26563/dobras.v8i18.106
url https://dobras.emnuvens.com.br/dobras/article/view/106
identifier_str_mv 10.26563/dobras.v8i18.106
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/106/105
dc.rights.driver.fl_str_mv Copyright (c) 2020 Pedro Renan de Oliveira, Francisca Raimunda Nogueira Mendes
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Pedro Renan de Oliveira, Francisca Raimunda Nogueira Mendes
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 8 n. 18 (2015); 88-105
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
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