The fashion consumption market

Detalhes bibliográficos
Autor(a) principal: Feghali, Marta Kasznar
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/189
Resumo: Considering as a steppingstone Richard David Precht’s studies, this paper analyses the uncouncious and its relations to the market of fashion, specially linked to the consumers’ election. When it reveals the brain mechanisms that activate purchase decisions, we can perceive that the neuromarketing offers a scientific base and can be understood as a tool to understand consumers’ behavior.
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spelling The fashion consumption marketO mercado de consumo de modaconsumptionfashionunconsciousneuroscienceneuromarketing.consumomodainconscienteneurociêncianeuromarketing.Considering as a steppingstone Richard David Precht’s studies, this paper analyses the uncouncious and its relations to the market of fashion, specially linked to the consumers’ election. When it reveals the brain mechanisms that activate purchase decisions, we can perceive that the neuromarketing offers a scientific base and can be understood as a tool to understand consumers’ behavior.Tendo como ponto de partida os estudos de Richard David Precht, este artigo analisa o inconsciente e suas implicações no mercado de consumo da moda e, em especial, as escolhas dos consumidores. Ao revelar os mecanismos cerebrais que ativam as decisões de compra, percebemos que o neuromarketing oferece fundamentos científicos e se constitui em uma ferramenta para a compreensão do comportamento dos consumidores.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2010-01-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/18910.26563/dobras.v4i10.189dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 4 n. 10 (2010); 90-962358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/189/188Copyright (c) 2020 Marta Kasznar Feghaliinfo:eu-repo/semantics/openAccessFeghali, Marta Kasznar2017-08-04T20:02:22Zoai:ojs.dobras.emnuvens.com.br:article/189Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:20.595821Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true
dc.title.none.fl_str_mv The fashion consumption market
O mercado de consumo de moda
title The fashion consumption market
spellingShingle The fashion consumption market
Feghali, Marta Kasznar
consumption
fashion
unconscious
neuroscience
neuromarketing.
consumo
moda
inconsciente
neurociência
neuromarketing.
title_short The fashion consumption market
title_full The fashion consumption market
title_fullStr The fashion consumption market
title_full_unstemmed The fashion consumption market
title_sort The fashion consumption market
author Feghali, Marta Kasznar
author_facet Feghali, Marta Kasznar
author_role author
dc.contributor.author.fl_str_mv Feghali, Marta Kasznar
dc.subject.por.fl_str_mv consumption
fashion
unconscious
neuroscience
neuromarketing.
consumo
moda
inconsciente
neurociência
neuromarketing.
topic consumption
fashion
unconscious
neuroscience
neuromarketing.
consumo
moda
inconsciente
neurociência
neuromarketing.
description Considering as a steppingstone Richard David Precht’s studies, this paper analyses the uncouncious and its relations to the market of fashion, specially linked to the consumers’ election. When it reveals the brain mechanisms that activate purchase decisions, we can perceive that the neuromarketing offers a scientific base and can be understood as a tool to understand consumers’ behavior.
publishDate 2010
dc.date.none.fl_str_mv 2010-01-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/189
10.26563/dobras.v4i10.189
url https://dobras.emnuvens.com.br/dobras/article/view/189
identifier_str_mv 10.26563/dobras.v4i10.189
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/189/188
dc.rights.driver.fl_str_mv Copyright (c) 2020 Marta Kasznar Feghali
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Marta Kasznar Feghali
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 4 n. 10 (2010); 90-96
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
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