Afro-Brazilian fashion: dressing as political action

• Autor(a) principal: Santos, Maria do Carmo Paulino dos
• Data de Publicação: 2020
• Outros Autores: Vicentini, Cláudia Regina Garcia
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista dObra[s]
• DOI: 10.26563/dobras.i30.1233
• Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/1233
• topic: Fashion – social aspects; Afro-brazilian fashion; Curly pride; Ethnic and race relations; Resistance design; Moda – aspectos sociais; Moda afro-brasileira; Orgulho crespo; Relações étnicas e raciais; Design de resistência

The Afro-Brazilian fashion has been studied as a contemporary fashion, which gives new meanings to concepts, traditions, behavior and the ways of doing and using dress of black creoles at black activists in favor of curly hair, which made the turban an artifact of black resistance. The purpose of this article is to provoke a reflection on Afro-brazilian fashion as a political dress that resignifies the concept of resistance fight from the African diaspora, reaffirms the rich contribution of this population in the making of brazilian fashion, since the formation of Brazil. To do so, we will make use of the theoretical tooling of discursive semiotics and the developments of sociosemiotics proposed by Eric Landowski in order to account for the syncretism of the speeches depicted in the images conveyed in a well-known Brazilian media the Revista Veja. The justification for this choice is given by the fact that the choice of certain images by this recipient, of recognized media reach, combined with the plastic arrangements present in the images makes us reflect on these social bodies allowing us to think of Afro-brazilian fashion as an political action. And it suggests the inclusion of the study of Afro-brazilian fashion in the curriculum of undergraduate and graduate courses in textiles and fashion and fashion design in compliance with at laws no.10.639/03 and no.11.645/08