Product portfolio management in industry: status quo

• Autor(a) principal: Ensslin, Leonardo
• Data de Publicação: 2014
• Outros Autores: Ensslin, Sandra Rolim, Souza, Marcel Viana de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Produção Online
• Texto Completo: https://www.producaoonline.org.br/rpo/article/view/1050
• topic: Product Portfolio. Portfolio Management. Product. Bibliometric Analysis and Systemic Review.; Avaliação de desempenho; Portfólio de Produtos; Bibliometria; Seleção de referencial teórico; Decisão

Increased competition for manufactured products has compelled companies to seek more creative and innovative alternative to get the market, one strategy is the diversification of products. The management of product portfolio thus assumes a new status in business terms as well as academic research. This article aims to build the knowledge arising from the disclosure of scientific articles increased recognition to the topic Portfolio Products Management and boundaries in the perception of a researcher. For this purpose we used the process ProKnow-C, which identified in the literature a set of 14 articles with scientific recognition and content aligned with the vision of the theme of the researcher. For this sample we identified the four journals with greater participation, the most prominent article, the four authors of the six most relevant and most used keywords. It was evident that few authors recognize the context of the physical environment as singular, and no recognizes limits of knowledge of the decision maker. Related to measurement, the majority relies on ordinal scales, and few use the integration process of the evaluated criteria. Almost of all articles relies on diagnostic descriptions, and only one use numerical diagnosis. None of them had a structured process for improvement actions.