The effect of enviromental concern on smart home intention of use

• Autor(a) principal: Nascimento, Débora Rosa
• Data de Publicação: 2020
• Outros Autores: Fettermann, Diego de Castro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Produção Online
• Texto Completo: https://www.producaoonline.org.br/rpo/article/view/4011
• topic: Smart Home. Environmental concern. User. SEM-PLS.; Smart home. Consciência ambiental. Usuário. SEM-PLS.

The smart home utilization makes it possible that consumers ’monitor, control and manage remotely and intelligently a variety of household equipment. The literature about the subject has focused on technology and its use. However, the understanding of the environmental effect of smart home technology is still scarce on the literature. This article aims to measure the effect of environmental awareness on the intention of the use of potential customers of smart homes. The proposed model incorporates other latent variables beyond environmental awareness, such as the perception of usefulness and risks and safety, in order to measure the intention of smart home use. A survey with XX respondents from Florianopolis - SC was carried out to test the proposed model. The data analysis used the Structural Equation Modeling - PLS approach. Although the literature emphasizes the importance of customers ’environmental awareness to implement smart homes, its effect on intention of use was not significant in the sample. The results pointed out that marketing strategies based on environmental consciousness could be not appropriate to disseminate the use of smart homes in the region analyzed.