Corporate Social Responsibility as a Symptom of the Existential Dissatisfaction in Post-Industrial Economy

• Autor(a) principal: Maggiolini, Piercarlo
• Data de Publicação: 2010
• Outros Autores: Nanini, Krysnaia
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Brazilian Journal of Operations & Production Management (Online)
• Texto Completo: https://bjopm.org.br/bjopm/article/view/31

The main purpose of the paper is to give an answer to the following question: why has the interest in Corporate Social Responsibility (CSR) literally exploded in the relatively fewrecent years? After a brief presentation of the different approaches to CSR (focusing on the behaviours or on the aims of the CSE: CSE only as a means to achieving business goalsor also as an aim) the paper introduces Malone’s interesting contribution, trying to show how important it is nowadays to put human values at the centre of business and to promotea “market of human values” (where a relevant role has to be played by the Information and Communication Technologies). Starting from this point of view, and basically using Bell’sclassical framework concerning post-industrial society, the paper tries to demonstrate that the growing interest in CSR is a very relevant symptom of the existential dissatisfactionwith intrinsic features of post-industrial economy and society.