An Analysis of a Bike-Sharing System from a Business Model Perspective
Autor(a) principal: | |
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Data de Publicação: | 2022 |
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Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Brazilian Journal of Operations & Production Management (Online) |
Texto Completo: | https://bjopm.org.br/bjopm/article/view/1400 |
Resumo: | Goal: Product-service systems are innovative business models that aim to contribute to sustainability issues. Bike-sharing system is a classic example of this kind of business model. This work covers an analysis of a bike-sharing system implemented in the South of Brazil from a business model perspective by focusing on the value network. Design/Methodology/Approach: Data was collected based on interviews with the executives of a focal company and information retrieved from other sources, e.g., company internal reports, PSS design documents, etc.). A research protocol was developed based on the literature to identify a set of variables to be interpreted. A semi-structured questionnaire was developed for interviews, which was recorded for later content transcription and analysis. Results: The business model value network and mechanisms of value proposition, configuration, delivery, and value capture are described. This business model is based on a diverse value network and should be developed and updated on co-creation mechanisms to deliver more sustainable results. Limitation of the investigation: It is a single study conducted in a medium-sized town in the South of Brazil that implemented a bike-sharing system. In addition, the analyis was considered in the “problem identification phase”. Practical implications: The bike-sharing business model analysis may improve the business model towards increasing the inhabitants' quality of life as well as city image. Originality/Value: The study was conducted in a developing country, analyzing a PSS business model from a sustainable operations perspective, which is not common in the current literature. |
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Brazilian Journal of Operations & Production Management (Online) |
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An Analysis of a Bike-Sharing System from a Business Model PerspectiveProduct-service systemSustainable business modelBike-sharingBicycle Sharing SystemGoal: Product-service systems are innovative business models that aim to contribute to sustainability issues. Bike-sharing system is a classic example of this kind of business model. This work covers an analysis of a bike-sharing system implemented in the South of Brazil from a business model perspective by focusing on the value network. Design/Methodology/Approach: Data was collected based on interviews with the executives of a focal company and information retrieved from other sources, e.g., company internal reports, PSS design documents, etc.). A research protocol was developed based on the literature to identify a set of variables to be interpreted. A semi-structured questionnaire was developed for interviews, which was recorded for later content transcription and analysis. Results: The business model value network and mechanisms of value proposition, configuration, delivery, and value capture are described. This business model is based on a diverse value network and should be developed and updated on co-creation mechanisms to deliver more sustainable results. Limitation of the investigation: It is a single study conducted in a medium-sized town in the South of Brazil that implemented a bike-sharing system. In addition, the analyis was considered in the “problem identification phase”. Practical implications: The bike-sharing business model analysis may improve the business model towards increasing the inhabitants' quality of life as well as city image. Originality/Value: The study was conducted in a developing country, analyzing a PSS business model from a sustainable operations perspective, which is not common in the current literature.Brazilian Association for Industrial Engineering and Operations Management (ABEPRO)2022-03-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionResearch paperapplication/pdfhttps://bjopm.org.br/bjopm/article/view/140010.14488/BJOPM.2021.050Brazilian Journal of Operations & Production Management; Vol. 19 No. 2 (2022)2237-8960reponame:Brazilian Journal of Operations & Production Management (Online)instname:Associação Brasileira de Engenharia de Produção (ABEPRO)instacron:ABEPROenghttps://bjopm.org.br/bjopm/article/view/1400/1009Copyright (c) 2021 Suzana Regina Moro, Paulo Augusto Cauchick-Miguelhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMoro, Suzana ReginaCauchick-Miguel, Paulo Augusto2022-05-25T19:29:17Zoai:ojs.bjopm.org.br:article/1400Revistahttps://bjopm.org.br/bjopmONGhttps://bjopm.org.br/bjopm/oaibjopm.journal@gmail.com2237-89601679-8171opendoar:2023-03-13T09:45:29.536083Brazilian Journal of Operations & Production Management (Online) - Associação Brasileira de Engenharia de Produção (ABEPRO)false |
dc.title.none.fl_str_mv |
An Analysis of a Bike-Sharing System from a Business Model Perspective |
title |
An Analysis of a Bike-Sharing System from a Business Model Perspective |
spellingShingle |
An Analysis of a Bike-Sharing System from a Business Model Perspective Moro, Suzana Regina Product-service system Sustainable business model Bike-sharing Bicycle Sharing System |
title_short |
An Analysis of a Bike-Sharing System from a Business Model Perspective |
title_full |
An Analysis of a Bike-Sharing System from a Business Model Perspective |
title_fullStr |
An Analysis of a Bike-Sharing System from a Business Model Perspective |
title_full_unstemmed |
An Analysis of a Bike-Sharing System from a Business Model Perspective |
title_sort |
An Analysis of a Bike-Sharing System from a Business Model Perspective |
author |
Moro, Suzana Regina |
author_facet |
Moro, Suzana Regina Cauchick-Miguel, Paulo Augusto |
author_role |
author |
author2 |
Cauchick-Miguel, Paulo Augusto |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Moro, Suzana Regina Cauchick-Miguel, Paulo Augusto |
dc.subject.por.fl_str_mv |
Product-service system Sustainable business model Bike-sharing Bicycle Sharing System |
topic |
Product-service system Sustainable business model Bike-sharing Bicycle Sharing System |
description |
Goal: Product-service systems are innovative business models that aim to contribute to sustainability issues. Bike-sharing system is a classic example of this kind of business model. This work covers an analysis of a bike-sharing system implemented in the South of Brazil from a business model perspective by focusing on the value network. Design/Methodology/Approach: Data was collected based on interviews with the executives of a focal company and information retrieved from other sources, e.g., company internal reports, PSS design documents, etc.). A research protocol was developed based on the literature to identify a set of variables to be interpreted. A semi-structured questionnaire was developed for interviews, which was recorded for later content transcription and analysis. Results: The business model value network and mechanisms of value proposition, configuration, delivery, and value capture are described. This business model is based on a diverse value network and should be developed and updated on co-creation mechanisms to deliver more sustainable results. Limitation of the investigation: It is a single study conducted in a medium-sized town in the South of Brazil that implemented a bike-sharing system. In addition, the analyis was considered in the “problem identification phase”. Practical implications: The bike-sharing business model analysis may improve the business model towards increasing the inhabitants' quality of life as well as city image. Originality/Value: The study was conducted in a developing country, analyzing a PSS business model from a sustainable operations perspective, which is not common in the current literature. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-07 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Research paper |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://bjopm.org.br/bjopm/article/view/1400 10.14488/BJOPM.2021.050 |
url |
https://bjopm.org.br/bjopm/article/view/1400 |
identifier_str_mv |
10.14488/BJOPM.2021.050 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://bjopm.org.br/bjopm/article/view/1400/1009 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Suzana Regina Moro, Paulo Augusto Cauchick-Miguel http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Suzana Regina Moro, Paulo Augusto Cauchick-Miguel http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Brazilian Association for Industrial Engineering and Operations Management (ABEPRO) |
publisher.none.fl_str_mv |
Brazilian Association for Industrial Engineering and Operations Management (ABEPRO) |
dc.source.none.fl_str_mv |
Brazilian Journal of Operations & Production Management; Vol. 19 No. 2 (2022) 2237-8960 reponame:Brazilian Journal of Operations & Production Management (Online) instname:Associação Brasileira de Engenharia de Produção (ABEPRO) instacron:ABEPRO |
instname_str |
Associação Brasileira de Engenharia de Produção (ABEPRO) |
instacron_str |
ABEPRO |
institution |
ABEPRO |
reponame_str |
Brazilian Journal of Operations & Production Management (Online) |
collection |
Brazilian Journal of Operations & Production Management (Online) |
repository.name.fl_str_mv |
Brazilian Journal of Operations & Production Management (Online) - Associação Brasileira de Engenharia de Produção (ABEPRO) |
repository.mail.fl_str_mv |
bjopm.journal@gmail.com |
_version_ |
1797051461744459776 |