Marketing in Dentistry: a tool that makes the difference

Detalhes bibliográficos
Autor(a) principal: Viola, Naiana Viana
Data de Publicação: 2012
Outros Autores: Oliveira, Ana Carolina Mascarenhas, Dotta, Edivani Aparecida Vicente
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Odontologia
Texto Completo: https://revista.aborj.org.br/index.php/rbo/article/view/313
Resumo: The large number of dentists in Brazilian job market has increased the competitiveness in the dentistry field, leading the professional to use different strategies in an attempt to attract more patients. This study aimed to report different forms of dental marketing, showing how they can strengthen the bond between professional and patient, making it an alternative to face the competitive market. It was concluded that there are various marketing tools that can be applied in an effective and simple manner; since supported on ethics, it can make the dentist be highlighted, attracting and retaining patients and ensuring their professional success
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spelling Marketing in Dentistry: a tool that makes the differenceMarketing em Odontologia: uma ferramenta que faz a diferençaMEDICINA DENTÁRIAMarketing; Odontologia; Mercado de trabalhoThe large number of dentists in Brazilian job market has increased the competitiveness in the dentistry field, leading the professional to use different strategies in an attempt to attract more patients. This study aimed to report different forms of dental marketing, showing how they can strengthen the bond between professional and patient, making it an alternative to face the competitive market. It was concluded that there are various marketing tools that can be applied in an effective and simple manner; since supported on ethics, it can make the dentist be highlighted, attracting and retaining patients and ensuring their professional successO grande número de cirurgiões-dentistas no mercado de trabalho brasileiro tem elevado a competitividade no âmbito odontológico, levando o profissional a recorrer a diferentes estratégias na tentativa de atrair pacientes. Este trabalho visou relatar diferentes formas de marketing odontológico, mostrando como estas podem fortalecer o vínculo entre profissional e paciente e tornar-se uma alternativa para enfrentar a concorrência do mercado. Concluiu-se que os recursos de marketing em Odontologia são inúmeros e podem ser aplicados de maneira eficaz e simples, desde que amparados nos fundamentos da ética, podem fazer com que o cirurgião-dentista se destaque, atraia e fidelize pacientes, garantindo seu sucesso profissional.Associação Brasileira de Odontologia - Seção Rio de Janeiro2012-01-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.aborj.org.br/index.php/rbo/article/view/31310.18363/rbo.v68n2.p.248Revista Brasileira de Odontologia; v. 68, n. 2 (2011); 248Revista Brasileira de Odontologia; v. 68, n. 2 (2011); 2481984-3747reponame:Revista Brasileira de Odontologiainstname:Associação Brasileira de Odontologia (ABO)instacron:ABOporhttps://revista.aborj.org.br/index.php/rbo/article/view/313/267Direitos autorais 2016 Revistasinfo:eu-repo/semantics/openAccessViola, Naiana VianaOliveira, Ana Carolina MascarenhasDotta, Edivani Aparecida Vicente2012-01-19T11:24:08Zoai:revista_aborj_org_br.www.revista.aborj.org.br:article/313Revistahttps://revista.aborj.org.br/index.php/rboONGhttp://www.revista.aborj.org.br/index.php/rbo/oaihttps://revista.aborj.org.br/index.php/rbo/oai0034-72721984-3747opendoar:2012-01-19T11:24:08Revista Brasileira de Odontologia - Associação Brasileira de Odontologia (ABO)false
dc.title.none.fl_str_mv Marketing in Dentistry: a tool that makes the difference
Marketing em Odontologia: uma ferramenta que faz a diferença
title Marketing in Dentistry: a tool that makes the difference
spellingShingle Marketing in Dentistry: a tool that makes the difference
Viola, Naiana Viana
MEDICINA DENTÁRIA
Marketing; Odontologia; Mercado de trabalho
title_short Marketing in Dentistry: a tool that makes the difference
title_full Marketing in Dentistry: a tool that makes the difference
title_fullStr Marketing in Dentistry: a tool that makes the difference
title_full_unstemmed Marketing in Dentistry: a tool that makes the difference
title_sort Marketing in Dentistry: a tool that makes the difference
author Viola, Naiana Viana
author_facet Viola, Naiana Viana
Oliveira, Ana Carolina Mascarenhas
Dotta, Edivani Aparecida Vicente
author_role author
author2 Oliveira, Ana Carolina Mascarenhas
Dotta, Edivani Aparecida Vicente
author2_role author
author
dc.contributor.author.fl_str_mv Viola, Naiana Viana
Oliveira, Ana Carolina Mascarenhas
Dotta, Edivani Aparecida Vicente
dc.subject.por.fl_str_mv MEDICINA DENTÁRIA
Marketing; Odontologia; Mercado de trabalho
topic MEDICINA DENTÁRIA
Marketing; Odontologia; Mercado de trabalho
description The large number of dentists in Brazilian job market has increased the competitiveness in the dentistry field, leading the professional to use different strategies in an attempt to attract more patients. This study aimed to report different forms of dental marketing, showing how they can strengthen the bond between professional and patient, making it an alternative to face the competitive market. It was concluded that there are various marketing tools that can be applied in an effective and simple manner; since supported on ethics, it can make the dentist be highlighted, attracting and retaining patients and ensuring their professional success
publishDate 2012
dc.date.none.fl_str_mv 2012-01-19
dc.type.none.fl_str_mv

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dc.identifier.uri.fl_str_mv https://revista.aborj.org.br/index.php/rbo/article/view/313
10.18363/rbo.v68n2.p.248
url https://revista.aborj.org.br/index.php/rbo/article/view/313
identifier_str_mv 10.18363/rbo.v68n2.p.248
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://revista.aborj.org.br/index.php/rbo/article/view/313/267
dc.rights.driver.fl_str_mv Direitos autorais 2016 Revistas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2016 Revistas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Odontologia - Seção Rio de Janeiro
publisher.none.fl_str_mv Associação Brasileira de Odontologia - Seção Rio de Janeiro
dc.source.none.fl_str_mv Revista Brasileira de Odontologia; v. 68, n. 2 (2011); 248
Revista Brasileira de Odontologia; v. 68, n. 2 (2011); 248
1984-3747
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collection Revista Brasileira de Odontologia
repository.name.fl_str_mv Revista Brasileira de Odontologia - Associação Brasileira de Odontologia (ABO)
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