I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaign

Detalhes bibliográficos
Autor(a) principal: Azevedo, Dilvan
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Compolítica
Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/383
Resumo: People generally believe in the media's ability to influence others. Moreover, they also believe in their own ability to evaluate the type and degree of this influence and they can act accordingly - a phenomenon known as Third Person Effect (TPE). How then do people often perceive the influence of media content on the voting decision of others? The purpose of this study, therefore, is to examine if some assumptions of the third-person effect hypothesis can explain people's perceptions of the influence of four types of content (news, debates, elections polls, and WhatsApp’s content) on their voting decision and the voting decision of others during the 2018 Brazilian presidential campaign. The data were collected through an online survey spread among WhatsApp groups, after the first electoral round; 155 people responded to the survey. The results confirmed the main hypotheses related to TPE, especially with regard to the content that circulated on WhatsApp.
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spelling I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaignVejo, mas não acredito: o Efeito de Terceira Pessoa no Contexto da Campanha Presidencial de 2018efeito de terceira pessoaWhatsAppeleições 2018third person effectWhatsAppelectionsPeople generally believe in the media's ability to influence others. Moreover, they also believe in their own ability to evaluate the type and degree of this influence and they can act accordingly - a phenomenon known as Third Person Effect (TPE). How then do people often perceive the influence of media content on the voting decision of others? The purpose of this study, therefore, is to examine if some assumptions of the third-person effect hypothesis can explain people's perceptions of the influence of four types of content (news, debates, elections polls, and WhatsApp’s content) on their voting decision and the voting decision of others during the 2018 Brazilian presidential campaign. The data were collected through an online survey spread among WhatsApp groups, after the first electoral round; 155 people responded to the survey. The results confirmed the main hypotheses related to TPE, especially with regard to the content that circulated on WhatsApp.As pessoas, de um modo geral, acreditam na capacidade da mídia de influenciar os outros. Mais ainda, elas também acreditam em sua própria capacidade de avaliar o tipo e o grau dessa influência e podem agir em função disso – fenômeno conhecido com Efeito de Terceira Pessoa (ETP). Como, então, as pessoas costumam avaliar a influência de conteúdos midiáticos sobre a decisão de voto dos outros? O propósito deste estudo, portanto, é examinar alguns pressupostos da hipótese do ETP a partir da percepção dos indivíduos acerca do grau de influência de quatro tipos de conteúdo (notícias, debates, pesquisas de opinião e, sobretudo, conteúdos do WhatsApp) sobre a sua decisão de voto e sobre a decisão de voto dos outros, durante a campanha presidencial brasileira de 2018. Os dados para a pesquisa foram coletados por meio de questionário online divulgado entre grupos de WhatsApp, logo após o primeiro turno, e contou com a participação de 155 pessoas. Os resultados confirmaram as principais hipóteses relacionadas ao ETP, sobretudo no que diz respeito aos conteúdos que circularam no WhatsApp.Associação Brasileira de Pesquisadores em Comunicação e Política2020-12-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.compolitica.org/index.php/revista/article/view/38310.21878/compolitica.2020.10.3.383Compolítica; Vol. 10 No. 3 (2020): Revista Compolitica; 79-108Compolítica; v. 10 n. 3 (2020): Revista Compolitica; 79-1082236-478110.21878/compolitica.2020.10.3reponame:Revista Compolíticainstname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)instacron:ABPCPporhttps://revista.compolitica.org/index.php/revista/article/view/383/282Copyright (c) 2020 Dilvan Azevedoinfo:eu-repo/semantics/openAccessAzevedo, Dilvan2020-12-28T23:58:22Zoai:ojs2.compolitica.ojsbrasil.com.br:article/383RevistaONGhttp://compolitica.org/revista/index.php/revista/oairevista@compolitica.org2236-47812236-4781opendoar:2020-12-28T23:58:22Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)false
dc.title.none.fl_str_mv I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaign
Vejo, mas não acredito: o Efeito de Terceira Pessoa no Contexto da Campanha Presidencial de 2018
title I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaign
spellingShingle I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaign
Azevedo, Dilvan
efeito de terceira pessoa
WhatsApp
eleições 2018
third person effect
WhatsApp
elections
title_short I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaign
title_full I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaign
title_fullStr I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaign
title_full_unstemmed I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaign
title_sort I see, but I don't believe: the Third Person Effect in the context of the 2018 presidential campaign
author Azevedo, Dilvan
author_facet Azevedo, Dilvan
author_role author
dc.contributor.author.fl_str_mv Azevedo, Dilvan
dc.subject.por.fl_str_mv efeito de terceira pessoa
WhatsApp
eleições 2018
third person effect
WhatsApp
elections
topic efeito de terceira pessoa
WhatsApp
eleições 2018
third person effect
WhatsApp
elections
description People generally believe in the media's ability to influence others. Moreover, they also believe in their own ability to evaluate the type and degree of this influence and they can act accordingly - a phenomenon known as Third Person Effect (TPE). How then do people often perceive the influence of media content on the voting decision of others? The purpose of this study, therefore, is to examine if some assumptions of the third-person effect hypothesis can explain people's perceptions of the influence of four types of content (news, debates, elections polls, and WhatsApp’s content) on their voting decision and the voting decision of others during the 2018 Brazilian presidential campaign. The data were collected through an online survey spread among WhatsApp groups, after the first electoral round; 155 people responded to the survey. The results confirmed the main hypotheses related to TPE, especially with regard to the content that circulated on WhatsApp.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/383
10.21878/compolitica.2020.10.3.383
url https://revista.compolitica.org/index.php/revista/article/view/383
identifier_str_mv 10.21878/compolitica.2020.10.3.383
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/383/282
dc.rights.driver.fl_str_mv Copyright (c) 2020 Dilvan Azevedo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Dilvan Azevedo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
dc.source.none.fl_str_mv Compolítica; Vol. 10 No. 3 (2020): Revista Compolitica; 79-108
Compolítica; v. 10 n. 3 (2020): Revista Compolitica; 79-108
2236-4781
10.21878/compolitica.2020.10.3
reponame:Revista Compolítica
instname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron:ABPCP
instname_str Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron_str ABPCP
institution ABPCP
reponame_str Revista Compolítica
collection Revista Compolítica
repository.name.fl_str_mv Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
repository.mail.fl_str_mv revista@compolitica.org
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