“Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics

Detalhes bibliográficos
Autor(a) principal: Araujo, Mayara
Data de Publicação: 2020
Outros Autores: Oliveira, Alana
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Compolítica
Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/311
Resumo: The article discusses the diffusion of Japanese soft power in the 21st century, taking as a locus of investigation the use of the Cool Japan campaign in the context of the 2021 Olympics. It is noticed that at the turn of the 20th century Japan modified its foreign policy strategies, investing in cultural diplomacy as one of the methods to achieve its objectives. Through a theoretical discussion carried out with the support of some official materials of the event, we started from the hypothesis that Japan instrumentalizes Cool Japan to promote its soft power and create a positive image of the country internationally, thus supporting its national branding based on prestige and friendliness in the international scene.
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spelling “Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics"Construindo o amanhã": Cool Japan como recurso de soft power para a imagem do Japão nas Olimpíadas de 2021soft powerCool JapanOlimpíadassoft powerCool JapanOlympic GamesThe article discusses the diffusion of Japanese soft power in the 21st century, taking as a locus of investigation the use of the Cool Japan campaign in the context of the 2021 Olympics. It is noticed that at the turn of the 20th century Japan modified its foreign policy strategies, investing in cultural diplomacy as one of the methods to achieve its objectives. Through a theoretical discussion carried out with the support of some official materials of the event, we started from the hypothesis that Japan instrumentalizes Cool Japan to promote its soft power and create a positive image of the country internationally, thus supporting its national branding based on prestige and friendliness in the international scene.O artigo discute a difusão do soft power japonês no século XXI, tomando como lócus de investigação a utilização da campanha Cool Japan no contexto das Olimpíadas de 2021. Percebe-se que na virada do século XX o Japão modificou suas estratégias de política externa, investindo na diplomacia cultural como um dos métodos para atingir seus objetivos. Através de uma discussão teórica realizada com o apoio de alguns materiais oficiais do evento, partimos da hipótese de que o Japão instrumentaliza o Cool Japan para promover seu soft power e criar uma imagem positiva do país internacionalmente, sustentando, assim, seu branding nacional baseado em prestígio e simpatia diante do cenário internacional.Associação Brasileira de Pesquisadores em Comunicação e Política2020-12-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.compolitica.org/index.php/revista/article/view/31110.21878/compolitica.2020.10.3.311Compolítica; Vol. 10 No. 3 (2020): Revista Compolitica; 163-188Compolítica; v. 10 n. 3 (2020): Revista Compolitica; 163-1882236-478110.21878/compolitica.2020.10.3reponame:Revista Compolíticainstname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)instacron:ABPCPporhttps://revista.compolitica.org/index.php/revista/article/view/311/285Copyright (c) 2020 Mayara Araujo, Alana Oliveirainfo:eu-repo/semantics/openAccessAraujo, MayaraOliveira, Alana2020-12-28T23:58:22Zoai:ojs2.compolitica.ojsbrasil.com.br:article/311RevistaONGhttp://compolitica.org/revista/index.php/revista/oairevista@compolitica.org2236-47812236-4781opendoar:2020-12-28T23:58:22Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)false
dc.title.none.fl_str_mv “Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics
"Construindo o amanhã": Cool Japan como recurso de soft power para a imagem do Japão nas Olimpíadas de 2021
title “Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics
spellingShingle “Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics
Araujo, Mayara
soft power
Cool Japan
Olimpíadas
soft power
Cool Japan
Olympic Games
title_short “Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics
title_full “Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics
title_fullStr “Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics
title_full_unstemmed “Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics
title_sort “Building tomorrow”: Cool Japan as a soft power resource for Japan’s image at the 2021 Olympics
author Araujo, Mayara
author_facet Araujo, Mayara
Oliveira, Alana
author_role author
author2 Oliveira, Alana
author2_role author
dc.contributor.author.fl_str_mv Araujo, Mayara
Oliveira, Alana
dc.subject.por.fl_str_mv soft power
Cool Japan
Olimpíadas
soft power
Cool Japan
Olympic Games
topic soft power
Cool Japan
Olimpíadas
soft power
Cool Japan
Olympic Games
description The article discusses the diffusion of Japanese soft power in the 21st century, taking as a locus of investigation the use of the Cool Japan campaign in the context of the 2021 Olympics. It is noticed that at the turn of the 20th century Japan modified its foreign policy strategies, investing in cultural diplomacy as one of the methods to achieve its objectives. Through a theoretical discussion carried out with the support of some official materials of the event, we started from the hypothesis that Japan instrumentalizes Cool Japan to promote its soft power and create a positive image of the country internationally, thus supporting its national branding based on prestige and friendliness in the international scene.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/311
10.21878/compolitica.2020.10.3.311
url https://revista.compolitica.org/index.php/revista/article/view/311
identifier_str_mv 10.21878/compolitica.2020.10.3.311
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/311/285
dc.rights.driver.fl_str_mv Copyright (c) 2020 Mayara Araujo, Alana Oliveira
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Mayara Araujo, Alana Oliveira
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
dc.source.none.fl_str_mv Compolítica; Vol. 10 No. 3 (2020): Revista Compolitica; 163-188
Compolítica; v. 10 n. 3 (2020): Revista Compolitica; 163-188
2236-4781
10.21878/compolitica.2020.10.3
reponame:Revista Compolítica
instname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron:ABPCP
instname_str Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron_str ABPCP
institution ABPCP
reponame_str Revista Compolítica
collection Revista Compolítica
repository.name.fl_str_mv Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
repository.mail.fl_str_mv revista@compolitica.org
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