Dribbling Covid-19: Challenges and dilemmas of an entrepreneur
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng por spa |
Título da fonte: | Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
Texto Completo: | https://www.regepe.org.br/regepe/article/view/2442 |
Resumo: | Objective: to investigate the motivations, profile and skills of the individual who chooses to undertake; promote reflection about the entrepreneur's position in the face of a major crisis; and seek an answer to the question: Is digital influencer to be an entrepreneur? Methodology/Approach: teaching case. Main results: in the “teaching notes”, discussions are suggested on entrepreneurship itself, the use of the business model and the internationalization of small companies. Theoretical and methodological contributions: the structure of the case contributes methodologically to the dynamics in the classroom, constituting one more tool for learning the subject in question. Relevance/originality: the case is relevant because it shows the story of an entrepreneur (Breno) who, after realizing his dream and creating a promising business (a travel agency), as a result of a major crisis (Covid-19, lockdown and its impact on the travel industry, as well as the depression and feeling of impotence generated by it), needs to reinvent himself professionally (becoming a successful online consultant for entrepreneurs). With the end of the pandemic and the resumption of business, the impasse arises: Remain as a digital influencer or reactivate the old company (since tourism has grown again)? Social contributions to management: the case shows the reality of the entrepreneur in Brazil and raises questions about the regulation of the digital influencer profession. |
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Dribbling Covid-19: Challenges and dilemmas of an entrepreneurDribbling Covid-19: Retos y dilemas de un emprendedorDriblando a Covid-19: Desafios e dilemas de um empreendedorEntrepreneurial behaviorInternational entrepreneurshipBusiness strategyCrisis managementDecision makingComportamiento emprendedorEmprendimiento internacionalEstrategia empresarialGestión de crisisToma de decisionesComportamento empreendedorEmpreendedorismo internacionalEstratégia empresarialGerenciamento de criseTomada de decisãoObjective: to investigate the motivations, profile and skills of the individual who chooses to undertake; promote reflection about the entrepreneur's position in the face of a major crisis; and seek an answer to the question: Is digital influencer to be an entrepreneur? Methodology/Approach: teaching case. Main results: in the “teaching notes”, discussions are suggested on entrepreneurship itself, the use of the business model and the internationalization of small companies. Theoretical and methodological contributions: the structure of the case contributes methodologically to the dynamics in the classroom, constituting one more tool for learning the subject in question. Relevance/originality: the case is relevant because it shows the story of an entrepreneur (Breno) who, after realizing his dream and creating a promising business (a travel agency), as a result of a major crisis (Covid-19, lockdown and its impact on the travel industry, as well as the depression and feeling of impotence generated by it), needs to reinvent himself professionally (becoming a successful online consultant for entrepreneurs). With the end of the pandemic and the resumption of business, the impasse arises: Remain as a digital influencer or reactivate the old company (since tourism has grown again)? Social contributions to management: the case shows the reality of the entrepreneur in Brazil and raises questions about the regulation of the digital influencer profession.Objetivos del estudio: investigar las motivaciones, el perfil y las habilidades del individuo que elige emprender; promover la reflexión sobre la posición del empresario frente a una gran crisis; y buscar respuesta a la pregunta: ¿Ser influencer digital es ser emprendedor? Metodología/Enfoque: caso de enseñanza. Principales resultados: en las “notas didácticas”, se sugieren discusiones sobre el propio emprendimiento, el uso del modelo de negocio y la internacionalización de las pequeñas empresas. Aportes teóricos y metodológicos: la estructura del caso contribuye metodológicamente a la dinámica en el aula, constituyendo una herramienta más para el aprendizaje del tema en cuestión. Relevancia/originalidad: el caso es relevante porque retrata la historia de un emprendedor (Breno) que, tras realizar su sueño y crear un prometedor negocio (una agencia de viajes), a raíz de una gran crisis (Covid-19, confinamiento y su impacto en la industria de los viajes, así como la depresión y el sentimiento de impotencia que genera), necesita reinventarse profesionalmente (convertirse en un exitoso consultor online para emprendedores). Con el final de la pandemia y la reanudación de los negocios, surge el impasse: ¿seguir como influencer digital o reactivar la antigua empresa (ya que el turismo ha vuelto a crecer)? Contribuciones sociales a la gestión: el caso retrata la realidad del emprendedor en Brasil y plantea interrogantes sobre la regulación de la profesión de influencer digital.Objetivo: investigar as motivações, o perfil e as competências do indivíduo que escolhe empreender; promover a reflexão acerca do posicionamento do empreendedor perante uma grande crise; e buscar resposta para a questão: ser digital influencer é ser empreendedor? Metodologia/ Abordagem: caso de ensino. Principais resultados: nas “notas de ensino”, são sugeridas discussões sobre o empreendedorismo, propriamente dito, o uso do modelo de negócio e a internacionalização de pequenas empresas. Contribuições teórico metodológicas: a própria estrutura do caso contribui metodologicamente para a dinâmica em sala de aula, constituindo-se uma ferramenta a mais de aprendizagem do assunto em questão. Relevância/originalidade: o caso é relevante porque retrata a história de um empreendedor (Breno) que, após realizar seu sonho e criar um negócio promissor (uma agência de viagens), em decorrência de uma grande crise (Covid-19, lockdown e seu impacto no segmento de viagens, bem como a depressão e sentimento de impotência por ela gerados), precisa se reinventar profissionalmente (tornando-se um bem-sucedido consultor on-line para empreendedores). Com o fim da pandemia e a retomada dos negócios, surge o impasse: permanecer como digital influencer ou reativar a antiga empresa (pois o turismo voltou a crescer)? Contribuições sociais para a gestão: o caso retrata a realidade do empreendedor no Brasil e traz questionamentos sobre a regulamentação da profissão de digital influencer.ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas2023-10-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdftext/htmltext/htmltext/htmltext/htmlhttps://www.regepe.org.br/regepe/article/view/244210.14211/regepe.esbj.e2442REGEPE Entrepreneurship and Small Business Journal; Vol. 12 No. 3 (2023): Sept-Dez. (Continuous Publication); e2442REGEPE Entrepreneurship and Small Business Journal; Vol. 12 Núm. 3 (2023): sept.-dic. (Publicación Continua); e2442REGEPE Entrepreneurship and Small Business Journal; v. 12 n. 3 (2023): set.-dez. (Publicação Contínua); e24422965-1506reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPEinstname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)instacron:ANEGEPEengporspahttps://www.regepe.org.br/regepe/article/view/2442/796https://www.regepe.org.br/regepe/article/view/2442/885https://www.regepe.org.br/regepe/article/view/2442/886https://www.regepe.org.br/regepe/article/view/2442/801https://www.regepe.org.br/regepe/article/view/2442/797https://www.regepe.org.br/regepe/article/view/2442/798https://www.regepe.org.br/regepe/article/view/2442/799https://www.regepe.org.br/regepe/article/view/2442/800Copyright (c) 2023 Bruno Grezole, Giovana Buenohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessGrezole, BrunoBueno, Giovana2024-01-26T21:35:51Zoai:ojs.regepe.org.br:article/2442Revistahttps://www.regepe.org.br/regepe/indexPRIhttps://www.regepe.org.br/regepe/oaieditorialregep@gmail.com2316-20582316-2058opendoar:2024-01-26T21:35:51Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)false |
dc.title.none.fl_str_mv |
Dribbling Covid-19: Challenges and dilemmas of an entrepreneur Dribbling Covid-19: Retos y dilemas de un emprendedor Driblando a Covid-19: Desafios e dilemas de um empreendedor |
title |
Dribbling Covid-19: Challenges and dilemmas of an entrepreneur |
spellingShingle |
Dribbling Covid-19: Challenges and dilemmas of an entrepreneur Grezole, Bruno Entrepreneurial behavior International entrepreneurship Business strategy Crisis management Decision making Comportamiento emprendedor Emprendimiento internacional Estrategia empresarial Gestión de crisis Toma de decisiones Comportamento empreendedor Empreendedorismo internacional Estratégia empresarial Gerenciamento de crise Tomada de decisão |
title_short |
Dribbling Covid-19: Challenges and dilemmas of an entrepreneur |
title_full |
Dribbling Covid-19: Challenges and dilemmas of an entrepreneur |
title_fullStr |
Dribbling Covid-19: Challenges and dilemmas of an entrepreneur |
title_full_unstemmed |
Dribbling Covid-19: Challenges and dilemmas of an entrepreneur |
title_sort |
Dribbling Covid-19: Challenges and dilemmas of an entrepreneur |
author |
Grezole, Bruno |
author_facet |
Grezole, Bruno Bueno, Giovana |
author_role |
author |
author2 |
Bueno, Giovana |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Grezole, Bruno Bueno, Giovana |
dc.subject.por.fl_str_mv |
Entrepreneurial behavior International entrepreneurship Business strategy Crisis management Decision making Comportamiento emprendedor Emprendimiento internacional Estrategia empresarial Gestión de crisis Toma de decisiones Comportamento empreendedor Empreendedorismo internacional Estratégia empresarial Gerenciamento de crise Tomada de decisão |
topic |
Entrepreneurial behavior International entrepreneurship Business strategy Crisis management Decision making Comportamiento emprendedor Emprendimiento internacional Estrategia empresarial Gestión de crisis Toma de decisiones Comportamento empreendedor Empreendedorismo internacional Estratégia empresarial Gerenciamento de crise Tomada de decisão |
description |
Objective: to investigate the motivations, profile and skills of the individual who chooses to undertake; promote reflection about the entrepreneur's position in the face of a major crisis; and seek an answer to the question: Is digital influencer to be an entrepreneur? Methodology/Approach: teaching case. Main results: in the “teaching notes”, discussions are suggested on entrepreneurship itself, the use of the business model and the internationalization of small companies. Theoretical and methodological contributions: the structure of the case contributes methodologically to the dynamics in the classroom, constituting one more tool for learning the subject in question. Relevance/originality: the case is relevant because it shows the story of an entrepreneur (Breno) who, after realizing his dream and creating a promising business (a travel agency), as a result of a major crisis (Covid-19, lockdown and its impact on the travel industry, as well as the depression and feeling of impotence generated by it), needs to reinvent himself professionally (becoming a successful online consultant for entrepreneurs). With the end of the pandemic and the resumption of business, the impasse arises: Remain as a digital influencer or reactivate the old company (since tourism has grown again)? Social contributions to management: the case shows the reality of the entrepreneur in Brazil and raises questions about the regulation of the digital influencer profession. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-10-07 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.regepe.org.br/regepe/article/view/2442 10.14211/regepe.esbj.e2442 |
url |
https://www.regepe.org.br/regepe/article/view/2442 |
identifier_str_mv |
10.14211/regepe.esbj.e2442 |
dc.language.iso.fl_str_mv |
eng por spa |
language |
eng por spa |
dc.relation.none.fl_str_mv |
https://www.regepe.org.br/regepe/article/view/2442/796 https://www.regepe.org.br/regepe/article/view/2442/885 https://www.regepe.org.br/regepe/article/view/2442/886 https://www.regepe.org.br/regepe/article/view/2442/801 https://www.regepe.org.br/regepe/article/view/2442/797 https://www.regepe.org.br/regepe/article/view/2442/798 https://www.regepe.org.br/regepe/article/view/2442/799 https://www.regepe.org.br/regepe/article/view/2442/800 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Bruno Grezole, Giovana Bueno https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Bruno Grezole, Giovana Bueno https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf text/html text/html text/html text/html |
dc.publisher.none.fl_str_mv |
ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas |
publisher.none.fl_str_mv |
ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas |
dc.source.none.fl_str_mv |
REGEPE Entrepreneurship and Small Business Journal; Vol. 12 No. 3 (2023): Sept-Dez. (Continuous Publication); e2442 REGEPE Entrepreneurship and Small Business Journal; Vol. 12 Núm. 3 (2023): sept.-dic. (Publicación Continua); e2442 REGEPE Entrepreneurship and Small Business Journal; v. 12 n. 3 (2023): set.-dez. (Publicação Contínua); e2442 2965-1506 reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE instname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) instacron:ANEGEPE |
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Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
instacron_str |
ANEGEPE |
institution |
ANEGEPE |
reponame_str |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
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Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
repository.name.fl_str_mv |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
repository.mail.fl_str_mv |
editorialregep@gmail.com |
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