PRODUCE OR PURCHASE, THAT IS THE QUESTION: THE DILEMMA OF VERTICALIZATION IN MANUFACTURING

• Autor(a) principal: Chemello, Maicon
• Data de Publicação: 2015
• Outros Autores: Tondolo, Vilmar Antonio Gonçalves, Deliberal, Janielen Pissolatto, Tondolo, Rosana da Rosa Portella
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Administração (São Paulo. Online)
• Texto Completo: https://raep.emnuvens.com.br/raep/article/view/386
• topic: Supply Chain Management; Decision Making; Verticalization; Gestão da Cadeia de Suprimentos; Tomada de Decisão; Verticalização

Positivo Implementos Rodoviários is a road equipment company located in the city of São Cristóvão, near a major metal/mechanic cluster in southern Brazil. Márcio has been the company’s Head of Sales for some time and has noticed a drop in sales, in addition to a stream of complaints about quality and delivery delays. Márcio figured out that some critical production factors had a direct impact on the company’s sales department, since a part of the production process is outsourced. This is the context within which this case study proposes a reflection on the problems experienced by a road equipment company and its operations based on the vertical integration approach to its supply chain, with a focus on the question: produce or purchase? The case was developed for use in undergraduate management courses, such as in Operations Management, Materials Management and Business Logistics.