XP and Itaú Unibanco: From the Products of Investment to the “Desbancarização” Process

• Autor(a) principal: Beal Partyka, Raul
• Data de Publicação: 2020
• Outros Autores: Lana, Jeferson, Marcon, Rosilene
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Administração (São Paulo. Online)
• Texto Completo: https://raep.emnuvens.com.br/raep/article/view/1749
• topic: Banks; Brokers; Transaction cost theory; Technological innovation; Economic scenarios; Bancos; Corretoras; Teoria do custo de transação; Inovação tecnológica; Cenários econômicos

This teaching case presents the narrative of the acquisition of XP Investimentos by Itaú Unibanco. The bank offered to buy XP Investimentos. This movement occurred shortly before the broker asked to register for its IPO (Initial Offering of Shares, acronym in English) on the Brazilian stock exchange (B3). The objective of the study is to encourage discussions of the acquisition operation for the themes of governance structure and the theory of transaction costs amid technological innovation in the Brazilian financial market. On the XP side, the plan was clear: in one stroke, stay with the asset and eliminate a competitor, and now you can not only dream of being the largest investment group in Brazil. For Itaú Unibanco - the largest player in the market - it now has the XP portfolio ready and eliminates a competitor that took its market share. The case indicates discussions about the logic behind Itaú Unibanco’s acquisition of XP. Still, it allows asking whether the largest bank in Brazil would not be able to develop such capacities acquired from the broker, in addition to questioning whether XP’s internalized capacities are so valuable to the point of such investment.