Open the bar and let the chicks manage

• Autor(a) principal: Cruz, Breno de Paula Andrade
• Data de Publicação: 2020
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Administração (São Paulo. Online)
• Texto Completo: https://raep.emnuvens.com.br/raep/article/view/1566
• topic: Strategic Planning; Entrepreneuship; Business Plan; Planejamento Estratégico; Empreendedorismo; Plano de Negócios

This real case of young entrepreneurs in small, medium and large cities in Brazil initially presents the conflict of generations and ways of seeing the world of an entrepreneurial feminist daughter and a sexist, religious and conservative father in a city in the countryside of Minas Gerais (Brazil). Amanda decides to put her love for cooking into practice and open a small restaurant/pub. After clarifying her ideas to her father and financial provider, Amanda has to deal with her father’s attempt to stop the opening of her bar. The young entrepreneur needs to define her business, considering: (a) the type of restaurant and the gastronomy trends to follow; (ii) the visibility of her transgender cousin at the bar; (iii) the target audience, location and market segment or niche; (iv) the SWOT Analysis; (v) the BCG Matrix; (vi) the menu; (vii) the break-even point from the menu presented; and (viii) the possible change of the name thought by the entrepreneur.