The typography expressivity: Brand art galleries

Detalhes bibliográficos
Autor(a) principal: Cunha Wilke, Regina
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/19
Resumo: Currently, Vila Madalena neighborhood concentrates a large number of art galleries in the city of São Paulo, with different artistic and conceptual ideas, testifing the phenomenon of diversity of proposals in the field of perceivable visual arts in contemporary times. The aim of this paper is to investigate how the graphic mark of these galleries express their differential, focusing on typographic elements allied to color, shape and support. This study identifies the profile and positioning of selected galleries, its brands, the stylistic characteristics of typefaces used and its relationship with other graphic elements. The article relies on typographic style concepts developed by scholars Rocha (2012) and Spikerman (1999), mark investigated by Costa (2012) and Wheeler (2012). It is hope with the article, to understand the significant role of typography in the context of art galleries.
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spelling The typography expressivity: Brand art galleriesLa expresividad de la tipografia: Marcas de galerías de arteA expressividade da tipografia: Marcas de galeria de arteTipografiaMarcasGalerias de ArteVila MadalenaTypographyBrandsArt GalleriesVila MadalenaCurrently, Vila Madalena neighborhood concentrates a large number of art galleries in the city of São Paulo, with different artistic and conceptual ideas, testifing the phenomenon of diversity of proposals in the field of perceivable visual arts in contemporary times. The aim of this paper is to investigate how the graphic mark of these galleries express their differential, focusing on typographic elements allied to color, shape and support. This study identifies the profile and positioning of selected galleries, its brands, the stylistic characteristics of typefaces used and its relationship with other graphic elements. The article relies on typographic style concepts developed by scholars Rocha (2012) and Spikerman (1999), mark investigated by Costa (2012) and Wheeler (2012). It is hope with the article, to understand the significant role of typography in the context of art galleries.O bairro Vila Madalena concentra, atualmente, um grande número de galerias de arte da cidade de São Paulo, com concepções artísticas e conceituais diferentes entre si, e com isso, atesta o fenômeno da diversidade de propostas no campo das artes plásticas perceptível na contemporaneidade. O objetivo desse artigo é investigar como a marca gráfica dessas galerias, com foco nos elementos tipográficos aliados à cor, ao formato e ao suporte, expressam seu diferencial. Como metodologia de investigação, serão levantados o perfil e o posicionamento das galerias selecionadas no mercado, serão identificadas suas marcas e abordadas as características estilísticas das fontes tipográficas utilizadas, e sua relação com demais elementos gráficos. O artigo apoia-se em conceitos de estilo tipográfico trabalhados pelos estudiosos Rocha (2012) e Spikerman (1999), de marca investigados por Costa (2012) e Wheeler (2012). Espera-se com o artigo compreender o papel expressivo da tipografia no contexto das galerias de arteUniversidade Anhambi Murumbi2016-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/1910.29147/2526-1789.DAT.2016v1i1p146-159DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 146-159DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 146-159DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 146-1592526-178910.29147/dat.v1i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/19/14Cunha Wilke, Reginainfo:eu-repo/semantics/openAccess2020-06-09T14:18:20Zoai:ojs.datjournal.anhembi.br:article/19Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2020-06-09T14:18:20DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv The typography expressivity: Brand art galleries
La expresividad de la tipografia: Marcas de galerías de arte
A expressividade da tipografia: Marcas de galeria de arte
title The typography expressivity: Brand art galleries
spellingShingle The typography expressivity: Brand art galleries
Cunha Wilke, Regina
Tipografia
Marcas
Galerias de Arte
Vila Madalena
Typography
Brands
Art Galleries
Vila Madalena
title_short The typography expressivity: Brand art galleries
title_full The typography expressivity: Brand art galleries
title_fullStr The typography expressivity: Brand art galleries
title_full_unstemmed The typography expressivity: Brand art galleries
title_sort The typography expressivity: Brand art galleries
author Cunha Wilke, Regina
author_facet Cunha Wilke, Regina
author_role author
dc.contributor.author.fl_str_mv Cunha Wilke, Regina
dc.subject.por.fl_str_mv Tipografia
Marcas
Galerias de Arte
Vila Madalena
Typography
Brands
Art Galleries
Vila Madalena
topic Tipografia
Marcas
Galerias de Arte
Vila Madalena
Typography
Brands
Art Galleries
Vila Madalena
description Currently, Vila Madalena neighborhood concentrates a large number of art galleries in the city of São Paulo, with different artistic and conceptual ideas, testifing the phenomenon of diversity of proposals in the field of perceivable visual arts in contemporary times. The aim of this paper is to investigate how the graphic mark of these galleries express their differential, focusing on typographic elements allied to color, shape and support. This study identifies the profile and positioning of selected galleries, its brands, the stylistic characteristics of typefaces used and its relationship with other graphic elements. The article relies on typographic style concepts developed by scholars Rocha (2012) and Spikerman (1999), mark investigated by Costa (2012) and Wheeler (2012). It is hope with the article, to understand the significant role of typography in the context of art galleries.
publishDate 2016
dc.date.none.fl_str_mv 2016-11-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/19
10.29147/2526-1789.DAT.2016v1i1p146-159
url https://datjournal.anhembi.br/dat/article/view/19
identifier_str_mv 10.29147/2526-1789.DAT.2016v1i1p146-159
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/19/14
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 146-159
DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 146-159
DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 146-159
2526-1789
10.29147/dat.v1i1
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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