The Armorial Typography: Designing a sertanejo visual identity

Detalhes bibliográficos
Autor(a) principal: Cardinali, Luciano
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/20
Resumo: This article examines the work of Ariano Suassuna, a brazilian playwright, novelist and poet born in the state of Paraiba. In October 1970, he lead the Armorial Movement: an artistic movement that sought to build a repertoire of a classical art based on references of regional and popular culture. This work analyzes the sertanejo (backland) typography found in the woodcuts designed by Suassuna for the group, sort of medieval illumination of manuscripts. The Armorial Movement has a relevant role in perpetuating a regional collective memory, seeking to present a popular identity typical from the brazilian northeastern. As a result, a typographic design has been created incorporating formal features of that alphabet, applied in a classic typographic structure, thus establishing the fundamental proposition of the Armorial Movement as responsible for the union of popular and classical.
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spelling The Armorial Typography: Designing a sertanejo visual identityTipografía de armadura: El concepto de una identidad visual sertanejaA tipografia Armorial: A concepção de uma identidade visual sertanejaTipografiaTipografia ArmorialTipografia VernacularIluminogravuraAriano SuassunaTypographyArmorial TypographyVernacular TypographyIluminogravuraAriano SuassunaThis article examines the work of Ariano Suassuna, a brazilian playwright, novelist and poet born in the state of Paraiba. In October 1970, he lead the Armorial Movement: an artistic movement that sought to build a repertoire of a classical art based on references of regional and popular culture. This work analyzes the sertanejo (backland) typography found in the woodcuts designed by Suassuna for the group, sort of medieval illumination of manuscripts. The Armorial Movement has a relevant role in perpetuating a regional collective memory, seeking to present a popular identity typical from the brazilian northeastern. As a result, a typographic design has been created incorporating formal features of that alphabet, applied in a classic typographic structure, thus establishing the fundamental proposition of the Armorial Movement as responsible for the union of popular and classical.O artigo observa o trabalho do dramaturgo, romancista e poeta paraibano Ariano Suassuna que, em outubro de 1970, protagonizou as bases do Movimento Armorial: uma iniciativa que buscou construir o repertório de uma arte erudita baseado em referências da cultura regional e popular. Especificamente, analisa a tipografia armorial ou alfabeto sertanejo encontrada nos títulos das iluminogravuras de Suassuna, em conjunto com o Movimento Armorial na atuação como perpetuador de uma memória coletiva, visual e regional, pleiteando apresentar uma identidade popular, nordestina, brasileira. Como resultado, foi desenvolvido um projeto tipográfico que incorpora características formais desse alfabeto aplicadas em uma estrutura tipográfica clássica, estabelecendo a proposição fundamental do Movimento Armorial de unir o popular ao erudito.Universidade Anhambi Murumbi2016-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/2010.29147/2526-1789.DAT.2016v1i1p160-180DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 160-180DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 160-180DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 160-1802526-178910.29147/dat.v1i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/20/15Cardinali, Lucianoinfo:eu-repo/semantics/openAccess2020-06-09T14:18:41Zoai:ojs.datjournal.anhembi.br:article/20Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2020-06-09T14:18:41DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv The Armorial Typography: Designing a sertanejo visual identity
Tipografía de armadura: El concepto de una identidad visual sertaneja
A tipografia Armorial: A concepção de uma identidade visual sertaneja
title The Armorial Typography: Designing a sertanejo visual identity
spellingShingle The Armorial Typography: Designing a sertanejo visual identity
Cardinali, Luciano
Tipografia
Tipografia Armorial
Tipografia Vernacular
Iluminogravura
Ariano Suassuna
Typography
Armorial Typography
Vernacular Typography
Iluminogravura
Ariano Suassuna
title_short The Armorial Typography: Designing a sertanejo visual identity
title_full The Armorial Typography: Designing a sertanejo visual identity
title_fullStr The Armorial Typography: Designing a sertanejo visual identity
title_full_unstemmed The Armorial Typography: Designing a sertanejo visual identity
title_sort The Armorial Typography: Designing a sertanejo visual identity
author Cardinali, Luciano
author_facet Cardinali, Luciano
author_role author
dc.contributor.author.fl_str_mv Cardinali, Luciano
dc.subject.por.fl_str_mv Tipografia
Tipografia Armorial
Tipografia Vernacular
Iluminogravura
Ariano Suassuna
Typography
Armorial Typography
Vernacular Typography
Iluminogravura
Ariano Suassuna
topic Tipografia
Tipografia Armorial
Tipografia Vernacular
Iluminogravura
Ariano Suassuna
Typography
Armorial Typography
Vernacular Typography
Iluminogravura
Ariano Suassuna
description This article examines the work of Ariano Suassuna, a brazilian playwright, novelist and poet born in the state of Paraiba. In October 1970, he lead the Armorial Movement: an artistic movement that sought to build a repertoire of a classical art based on references of regional and popular culture. This work analyzes the sertanejo (backland) typography found in the woodcuts designed by Suassuna for the group, sort of medieval illumination of manuscripts. The Armorial Movement has a relevant role in perpetuating a regional collective memory, seeking to present a popular identity typical from the brazilian northeastern. As a result, a typographic design has been created incorporating formal features of that alphabet, applied in a classic typographic structure, thus establishing the fundamental proposition of the Armorial Movement as responsible for the union of popular and classical.
publishDate 2016
dc.date.none.fl_str_mv 2016-11-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/20
10.29147/2526-1789.DAT.2016v1i1p160-180
url https://datjournal.anhembi.br/dat/article/view/20
identifier_str_mv 10.29147/2526-1789.DAT.2016v1i1p160-180
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/20/15
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 160-180
DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 160-180
DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 160-180
2526-1789
10.29147/dat.v1i1
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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