Taxonomy of trends’ types: a concise proposal

Detalhes bibliográficos
Autor(a) principal: Queiroz Campos, Amanda
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/209
Resumo: The word trend was extensively used, and forcedly associated with prod­ucts and services as an argument, qualification, or legitimation. In addition, one sees the application of a range of various taxonomies within the semantic scope of the word, which compromises their understanding and study. The objective of this study was to reduce the complexity of the concept and to standardize its terminologies. The nature of the research was qualitative and analytical. The methodology approach comprised bibliographical and comparative research, contrasting data from different authors regarding the taxonomies applied to characterize different typologies of trends. Applying axial coding (Grounded The­ory), the quantity of terms was reduced to two: macro trends and micro trends. Macro trends correspond to broad sociocultural tendencies that have long dura­tion and high impact. Micro trends are less durable and impactful, reaching only a few market segments by presenting guidelines for products and services.
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spelling Taxonomy of trends’ types: a concise proposalTaxonomía de los tipos de tendencias: una propuesta concisaTaxonomia dos tipos de tendências: uma proposta concisaTendênciasEstudo de Tendências,TaxonomiaTrendsTrend StudiesTaxonomyTendenciasEstudio de TendenciasTaxonomíaThe word trend was extensively used, and forcedly associated with prod­ucts and services as an argument, qualification, or legitimation. In addition, one sees the application of a range of various taxonomies within the semantic scope of the word, which compromises their understanding and study. The objective of this study was to reduce the complexity of the concept and to standardize its terminologies. The nature of the research was qualitative and analytical. The methodology approach comprised bibliographical and comparative research, contrasting data from different authors regarding the taxonomies applied to characterize different typologies of trends. Applying axial coding (Grounded The­ory), the quantity of terms was reduced to two: macro trends and micro trends. Macro trends correspond to broad sociocultural tendencies that have long dura­tion and high impact. Micro trends are less durable and impactful, reaching only a few market segments by presenting guidelines for products and services.La palabra tendencia se ha utilizado ampliamente y tiene fuertes aso­ciaciones, siendo utilizada como justificación o calificación de productos y servi­cios de los más diversos fines. Además, se aplica una gama de taxonomías dentro del alcance semántico de la palabra, lo que compromete su comprensión y estudio. El objetivo de este trabajo fue reducir la complejidad del concepto de tenden­cia y estandarizar sus terminologías. La investigación realizada tuvo un carác­ter cualitativo y un enfoque analítico. La metodología resultó de la investigación bibliográfica y comparativa, relacionando datos de diferentes autores sobre las taxonomías que aplicaron para caracterizar diferentes tipos de tendencias. Apli­cando la codificación axial (teoría fundamentada), se puede reducir el número de términos en dos: macro tendencias y micro tendencias. Las macro tendencias corresponden a tendencias socioculturales amplias, de larga duración y alto im­pacto. Las micro tendencias son menos duraderas e impactantes, llegando solo a algunos segmentos del mercado al presentar pautas para productos y servicios. A palavra tendência teve uso extensivo e sofre associações forçosas, sendo usada como justificativa ou qualificação de produtos e serviços dos mais diversos fins. Além disso, aplica-se uma gama de taxonomias dentro do escopo semântico da palavra, o que compromete seu entendimento e estudo. O objetivo deste trabalho foi reduzir a complexidade sobre o conceito de ten­dência e normatizar suas terminologias. A pesquisa realizada teve natureza qualitativa e abordagem analítica. A metodologia decorreu das pesquisas bi­bliográfica e comparativa, relacionando dados de diferentes autores sobre as taxonomias que aplicavam para caracterizar diferentes tipologias de ten­dências. Aplicando a codificação axial (Grounded Theory), pode-se reduzir a quantidade de termos em dois: macrotendências e microtendências. Macro­tendências correspondem a tendências socioculturais amplas, tendo longa duração e alto impacto. Microtendências são menos duradoras e impactan­tes, atingem apenas alguns segmentos do mercado ao apresentar orientações para produtos e serviços.Universidade Anhambi Murumbi2020-06-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/20910.29147/dat.v5i2.209DAT Journal; Vol. 5 No. 2 (2020): Ensino do Design e da Arte; 313-328DAT Journal; Vol. 5 Núm. 2 (2020): Ensino do Design e da Arte; 313-328DAT Journal; v. 5 n. 2 (2020): Ensino do Design e da Arte; 313-3282526-178910.29147/dat.v5i2reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/209/170Queiroz Campos, Amanda info:eu-repo/semantics/openAccess2022-03-29T12:33:25Zoai:ojs.datjournal.anhembi.br:article/209Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-03-29T12:33:25DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Taxonomy of trends’ types: a concise proposal
Taxonomía de los tipos de tendencias: una propuesta concisa
Taxonomia dos tipos de tendências: uma proposta concisa
title Taxonomy of trends’ types: a concise proposal
spellingShingle Taxonomy of trends’ types: a concise proposal
Queiroz Campos, Amanda
Tendências
Estudo de Tendências,
Taxonomia
Trends
Trend Studies
Taxonomy
Tendencias
Estudio de Tendencias
Taxonomía
title_short Taxonomy of trends’ types: a concise proposal
title_full Taxonomy of trends’ types: a concise proposal
title_fullStr Taxonomy of trends’ types: a concise proposal
title_full_unstemmed Taxonomy of trends’ types: a concise proposal
title_sort Taxonomy of trends’ types: a concise proposal
author Queiroz Campos, Amanda
author_facet Queiroz Campos, Amanda
author_role author
dc.contributor.author.fl_str_mv Queiroz Campos, Amanda
dc.subject.por.fl_str_mv Tendências
Estudo de Tendências,
Taxonomia
Trends
Trend Studies
Taxonomy
Tendencias
Estudio de Tendencias
Taxonomía
topic Tendências
Estudo de Tendências,
Taxonomia
Trends
Trend Studies
Taxonomy
Tendencias
Estudio de Tendencias
Taxonomía
description The word trend was extensively used, and forcedly associated with prod­ucts and services as an argument, qualification, or legitimation. In addition, one sees the application of a range of various taxonomies within the semantic scope of the word, which compromises their understanding and study. The objective of this study was to reduce the complexity of the concept and to standardize its terminologies. The nature of the research was qualitative and analytical. The methodology approach comprised bibliographical and comparative research, contrasting data from different authors regarding the taxonomies applied to characterize different typologies of trends. Applying axial coding (Grounded The­ory), the quantity of terms was reduced to two: macro trends and micro trends. Macro trends correspond to broad sociocultural tendencies that have long dura­tion and high impact. Micro trends are less durable and impactful, reaching only a few market segments by presenting guidelines for products and services.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/209
10.29147/dat.v5i2.209
url https://datjournal.anhembi.br/dat/article/view/209
identifier_str_mv 10.29147/dat.v5i2.209
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/209/170
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 5 No. 2 (2020): Ensino do Design e da Arte; 313-328
DAT Journal; Vol. 5 Núm. 2 (2020): Ensino do Design e da Arte; 313-328
DAT Journal; v. 5 n. 2 (2020): Ensino do Design e da Arte; 313-328
2526-1789
10.29147/dat.v5i2
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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