Interatividade na TVDi: modelo hipotético e design

Detalhes bibliográficos
Autor(a) principal: REICHENBACH, Ursula
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do ANHEMBI
Texto Completo: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1630
Resumo: The TV goes through a transition from analog to digital. As determined by the standard of the Brazilian Digital Television System, this presupposes Interactivity. This research aims to theoretically investigate premises for an Interactivity model for digital TV (DTV). To this end, through a literature review and case study, this research theoretically investigates the understanding of Interactivity (chapter 01:00:00); evaluates the narrative and the reactive layers of the iDTV Interactivity Model (chapter 02:00:00); examines the narrative and the reactive instances of the Interactive Narratives Interactivity Model (chapter 03:00:00). And, finally, in chapter 04:00:00 formulates a hypothetical model of interactivity for the iDTV. Analyzes its narrative and interactive instances. Presents the metadesign as methodology for Interactivity.
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spelling Dias, Rachel Zuanonhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4469797J2REICHENBACH, Ursula2016-10-18T20:00:53Z2013-08-27REICHENBACH, Ursula. Interatividade na TVDi: modelo hipotético e design. 2013. 178 f. Dissertação( Programa de Pós-Graduação Mestrado em Design) - Universidade Anhembi Morumbi, São Paulo.http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1630The TV goes through a transition from analog to digital. As determined by the standard of the Brazilian Digital Television System, this presupposes Interactivity. This research aims to theoretically investigate premises for an Interactivity model for digital TV (DTV). To this end, through a literature review and case study, this research theoretically investigates the understanding of Interactivity (chapter 01:00:00); evaluates the narrative and the reactive layers of the iDTV Interactivity Model (chapter 02:00:00); examines the narrative and the reactive instances of the Interactive Narratives Interactivity Model (chapter 03:00:00). And, finally, in chapter 04:00:00 formulates a hypothetical model of interactivity for the iDTV. Analyzes its narrative and interactive instances. Presents the metadesign as methodology for Interactivity.A TV passa por um processo de transição do analógico para o digital. Como determina a norma do Sistema Brasileiro de Televisão Digital, esta TV pressupõe interatividade. A presente pesquisa tem por objetivo investigar teoricamente premissas a um Modelo de Interatividade para a TV Digital (TVD). Para tanto, por meio de levantamento bibliográfico e estudo de caso, é analisado o entendimento de interatividade (cap. 01:00:00); são avaliadas as camadas narrativa e reativa do modelo de interatividade da TVDi (cap. 02:00:00); examinadas as instâncias narrativa e reativa do modelo de interatividade das narrativas interativas (cap. 03:00:00). E, por último, no capítulo 04:00:00, é formulado um modelo hipotético de Interatividade para a TVDi. São observadas suas instâncias narrativa e interativa. Ainda, é apresentado o Metadesign como metodologia projetual para a interação.Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2016-10-18T19:09:01Z No. of bitstreams: 1 Ursula Reichenbach.pdf: 21277417 bytes, checksum: fb9d9a480e0a11dc80ea65fdd77f4dd0 (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2016-10-18T19:54:43Z (GMT) No. of bitstreams: 1 Ursula Reichenbach.pdf: 21277417 bytes, checksum: fb9d9a480e0a11dc80ea65fdd77f4dd0 (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2016-10-18T19:59:14Z (GMT) No. of bitstreams: 1 Ursula Reichenbach.pdf: 21277417 bytes, checksum: fb9d9a480e0a11dc80ea65fdd77f4dd0 (MD5)Made available in DSpace on 2016-10-18T20:00:53Z (GMT). No. of bitstreams: 1 Ursula Reichenbach.pdf: 21277417 bytes, checksum: fb9d9a480e0a11dc80ea65fdd77f4dd0 (MD5) Previous issue date: 2013-08-27application/pdfporUniversidade Anhembi MorumbiPrograma de Pós-Graduação Mestrado em DesignUAMBrasilUniversidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto SensuDesign; Televisão digital; Tecnologia digital; Metadesign; TV interativaLINGUISTICA, LETRAS E ARTESInteratividade na TVDi: modelo hipotético e designinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-501690507660567813660060060039301588607127395244828026023044017992info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do ANHEMBIinstname:Universidade Anhembi Morumbiinstacron:ANHEMBILICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1630/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51ORIGINALUrsula Reichenbach.pdfUrsula Reichenbach.pdfapplication/pdf21277417http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1630/2/Ursula+Reichenbach.pdffb9d9a480e0a11dc80ea65fdd77f4dd0MD52TEDE/1630oai:sitios.anhembi.br:TEDE/16302016-10-18 18:00:53.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http://sitios.anhembi.br/oai/requestopendoar:null2020-06-06 09:54:11.804Biblioteca Digital de Teses e Dissertações do ANHEMBI - Universidade Anhembi Morumbifalse
dc.title.por.fl_str_mv Interatividade na TVDi: modelo hipotético e design
title Interatividade na TVDi: modelo hipotético e design
spellingShingle Interatividade na TVDi: modelo hipotético e design
REICHENBACH, Ursula
Design; Televisão digital; Tecnologia digital; Metadesign; TV interativa
LINGUISTICA, LETRAS E ARTES
title_short Interatividade na TVDi: modelo hipotético e design
title_full Interatividade na TVDi: modelo hipotético e design
title_fullStr Interatividade na TVDi: modelo hipotético e design
title_full_unstemmed Interatividade na TVDi: modelo hipotético e design
title_sort Interatividade na TVDi: modelo hipotético e design
author REICHENBACH, Ursula
author_facet REICHENBACH, Ursula
author_role author
dc.contributor.advisor1.fl_str_mv Dias, Rachel Zuanon
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4469797J2
dc.contributor.author.fl_str_mv REICHENBACH, Ursula
contributor_str_mv Dias, Rachel Zuanon
dc.subject.por.fl_str_mv Design; Televisão digital; Tecnologia digital; Metadesign; TV interativa
topic Design; Televisão digital; Tecnologia digital; Metadesign; TV interativa
LINGUISTICA, LETRAS E ARTES
dc.subject.cnpq.fl_str_mv LINGUISTICA, LETRAS E ARTES
dc.description.abstract.por.fl_txt_mv The TV goes through a transition from analog to digital. As determined by the standard of the Brazilian Digital Television System, this presupposes Interactivity. This research aims to theoretically investigate premises for an Interactivity model for digital TV (DTV). To this end, through a literature review and case study, this research theoretically investigates the understanding of Interactivity (chapter 01:00:00); evaluates the narrative and the reactive layers of the iDTV Interactivity Model (chapter 02:00:00); examines the narrative and the reactive instances of the Interactive Narratives Interactivity Model (chapter 03:00:00). And, finally, in chapter 04:00:00 formulates a hypothetical model of interactivity for the iDTV. Analyzes its narrative and interactive instances. Presents the metadesign as methodology for Interactivity.
A TV passa por um processo de transição do analógico para o digital. Como determina a norma do Sistema Brasileiro de Televisão Digital, esta TV pressupõe interatividade. A presente pesquisa tem por objetivo investigar teoricamente premissas a um Modelo de Interatividade para a TV Digital (TVD). Para tanto, por meio de levantamento bibliográfico e estudo de caso, é analisado o entendimento de interatividade (cap. 01:00:00); são avaliadas as camadas narrativa e reativa do modelo de interatividade da TVDi (cap. 02:00:00); examinadas as instâncias narrativa e reativa do modelo de interatividade das narrativas interativas (cap. 03:00:00). E, por último, no capítulo 04:00:00, é formulado um modelo hipotético de Interatividade para a TVDi. São observadas suas instâncias narrativa e interativa. Ainda, é apresentado o Metadesign como metodologia projetual para a interação.
description The TV goes through a transition from analog to digital. As determined by the standard of the Brazilian Digital Television System, this presupposes Interactivity. This research aims to theoretically investigate premises for an Interactivity model for digital TV (DTV). To this end, through a literature review and case study, this research theoretically investigates the understanding of Interactivity (chapter 01:00:00); evaluates the narrative and the reactive layers of the iDTV Interactivity Model (chapter 02:00:00); examines the narrative and the reactive instances of the Interactive Narratives Interactivity Model (chapter 03:00:00). And, finally, in chapter 04:00:00 formulates a hypothetical model of interactivity for the iDTV. Analyzes its narrative and interactive instances. Presents the metadesign as methodology for Interactivity.
publishDate 2013
dc.date.issued.fl_str_mv 2013-08-27
dc.date.accessioned.fl_str_mv 2016-10-18T20:00:53Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.citation.fl_str_mv REICHENBACH, Ursula. Interatividade na TVDi: modelo hipotético e design. 2013. 178 f. Dissertação( Programa de Pós-Graduação Mestrado em Design) - Universidade Anhembi Morumbi, São Paulo.
dc.identifier.uri.fl_str_mv http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1630
identifier_str_mv REICHENBACH, Ursula. Interatividade na TVDi: modelo hipotético e design. 2013. 178 f. Dissertação( Programa de Pós-Graduação Mestrado em Design) - Universidade Anhembi Morumbi, São Paulo.
url http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1630
dc.language.iso.fl_str_mv por
language por
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600
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dc.publisher.none.fl_str_mv Universidade Anhembi Morumbi
dc.publisher.program.fl_str_mv Programa de Pós-Graduação Mestrado em Design
dc.publisher.initials.fl_str_mv UAM
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
publisher.none.fl_str_mv Universidade Anhembi Morumbi
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