Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture

Detalhes bibliográficos
Autor(a) principal: Hoppen,Norberto
Data de Publicação: 2017
Outros Autores: Klein,Amarolinda da Costa Zanela, Rigoni,Eduardo Henrique
Tipo de documento: Artigo
Idioma: eng
Título da fonte: BAR - Brazilian Administration Review
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922017000200304
Resumo: Abstract Virtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions. From 2011 to 2015, we developed a design science research to create a VBC platform for an agricultural cluster of flower growers in the South of Brazil. The goal of this platform was to help to structure and strengthen this cluster by bringing together buyers and sellers while fostering cooperation to boost cluster competitiveness and economic development in the region. However, a number of challenges surfaced during the process, which led to a failure in the VBC platform's diffusion. We adopted a sociomaterial perspective based on the mangle of practice concept (Pickering, 1993) to investigate this failure, by analyzing the key challenges involved in developing a VBC platform in an agricultural context. As its main result, this paper reveals the mangling process during the design and application of the VBC platform and details the different instances of tuning between the participants and the technology. We observed resistance and factors that weakened cooperation and resulted in a lack of governance rules, which are key to the success of a VBC platform.
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spelling Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculturevirtual business communitiesmangle of practiceICT adoptionagriculturedesign science researchAbstract Virtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions. From 2011 to 2015, we developed a design science research to create a VBC platform for an agricultural cluster of flower growers in the South of Brazil. The goal of this platform was to help to structure and strengthen this cluster by bringing together buyers and sellers while fostering cooperation to boost cluster competitiveness and economic development in the region. However, a number of challenges surfaced during the process, which led to a failure in the VBC platform's diffusion. We adopted a sociomaterial perspective based on the mangle of practice concept (Pickering, 1993) to investigate this failure, by analyzing the key challenges involved in developing a VBC platform in an agricultural context. As its main result, this paper reveals the mangling process during the design and application of the VBC platform and details the different instances of tuning between the participants and the technology. We observed resistance and factors that weakened cooperation and resulted in a lack of governance rules, which are key to the success of a VBC platform.ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração2017-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922017000200304BAR - Brazilian Administration Review v.14 n.2 2017reponame:BAR - Brazilian Administration Reviewinstname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/1807-7692bar2017170006info:eu-repo/semantics/openAccessHoppen,NorbertoKlein,Amarolinda da Costa ZanelaRigoni,Eduardo Henriqueeng2017-08-03T00:00:00Zoai:scielo:S1807-76922017000200304Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-7692&lng=pt&nrm=isohttps://old.scielo.br/oai/scielo-oai.php||bar@anpad.org.br1807-76921807-7692opendoar:2017-08-03T00:00BAR - Brazilian Administration Review - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false
dc.title.none.fl_str_mv Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
title Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
spellingShingle Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
Hoppen,Norberto
virtual business communities
mangle of practice
ICT adoption
agriculture
design science research
title_short Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
title_full Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
title_fullStr Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
title_full_unstemmed Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
title_sort Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
author Hoppen,Norberto
author_facet Hoppen,Norberto
Klein,Amarolinda da Costa Zanela
Rigoni,Eduardo Henrique
author_role author
author2 Klein,Amarolinda da Costa Zanela
Rigoni,Eduardo Henrique
author2_role author
author
dc.contributor.author.fl_str_mv Hoppen,Norberto
Klein,Amarolinda da Costa Zanela
Rigoni,Eduardo Henrique
dc.subject.por.fl_str_mv virtual business communities
mangle of practice
ICT adoption
agriculture
design science research
topic virtual business communities
mangle of practice
ICT adoption
agriculture
design science research
description Abstract Virtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions. From 2011 to 2015, we developed a design science research to create a VBC platform for an agricultural cluster of flower growers in the South of Brazil. The goal of this platform was to help to structure and strengthen this cluster by bringing together buyers and sellers while fostering cooperation to boost cluster competitiveness and economic development in the region. However, a number of challenges surfaced during the process, which led to a failure in the VBC platform's diffusion. We adopted a sociomaterial perspective based on the mangle of practice concept (Pickering, 1993) to investigate this failure, by analyzing the key challenges involved in developing a VBC platform in an agricultural context. As its main result, this paper reveals the mangling process during the design and application of the VBC platform and details the different instances of tuning between the participants and the technology. We observed resistance and factors that weakened cooperation and resulted in a lack of governance rules, which are key to the success of a VBC platform.
publishDate 2017
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dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1807-7692bar2017170006
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dc.publisher.none.fl_str_mv ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
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dc.source.none.fl_str_mv BAR - Brazilian Administration Review v.14 n.2 2017
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