Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization process
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Data de Publicação: | 2012 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | E-Compós |
Texto Completo: | https://www.e-compos.org.br/e-compos/article/view/697 |
Resumo: | This paper examines how Marshall McLuhan, in the 1960’s, does not restrict himself to the mediatic framework, but approaches the media in relation to the society in which they are inscribed - indicating the existence of mediatic processes -, and assigns the message exerted by such media as the one responsible for the alteration in the perception and cognition processes _ anticipating that which todaywe understand as society in the process of mediatization. For that purpose, we have revisited three moments of communication: 1. The invention of the telegraph and its relationship with the already established print; 2. Television and the change in the viewers’ perception; and 3. Twitter in its tools as a complexification of the message. We revisited the first two moments, which are broadly reflected by McLuhan himself, in Understanding Media: The Extensions of Man and, finally, we work on Twitter establishing a relationship between McLuhan’s notes and contemporary concepts which involve mediatization. Keywords Mediatic Processes. Perception. Cognition. Mediatization. |
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Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization processTelégrafo, Televisión, y Twitter: desde el cambio de percepción en McLuhan a el proceso de mediatizaciónTelégrafo, Televisão e Twitter: da alteração de percepção em McLuhan ao processo de midiatizaçãoProcessos midiáticos. Percepção. Cognição. Midiatização.This paper examines how Marshall McLuhan, in the 1960’s, does not restrict himself to the mediatic framework, but approaches the media in relation to the society in which they are inscribed - indicating the existence of mediatic processes -, and assigns the message exerted by such media as the one responsible for the alteration in the perception and cognition processes _ anticipating that which todaywe understand as society in the process of mediatization. For that purpose, we have revisited three moments of communication: 1. The invention of the telegraph and its relationship with the already established print; 2. Television and the change in the viewers’ perception; and 3. Twitter in its tools as a complexification of the message. We revisited the first two moments, which are broadly reflected by McLuhan himself, in Understanding Media: The Extensions of Man and, finally, we work on Twitter establishing a relationship between McLuhan’s notes and contemporary concepts which involve mediatization. Keywords Mediatic Processes. Perception. Cognition. Mediatization.Este artículo examina cómo Marshall McLuhan, incluso en los años 1960, no se limita a la estructura de los medios de comunicación, pero las direcciones de los medios de comunicación en relación con la sociedad - lo que indica la existencia de procesos de los medios de comunicación - y habla de las masajes ejercida por estos medios de comunicación como responsables de los cambios en los procesos de percepción y la cognición – anticipando lo que hoy entendemos por sociedad en lo proceso de la mediatización. Con este fin, revisamos tres momentos de la comunicación: 1. La invención del telégrafo y su relación com a prensa estabelecida; 2. La televisión y el cambio de percepción en el público; y 3. Twitter como una herramienta en su complejidad de la masaje. Revisamos los dos primeros momentos, que se reflejó en gran medida por el de McLuhan, em “Los medios como extensiones del hombre” y, finalmente, nos trabajamos sobre el Twitter, refletindo sobre conceptos del McLuhan in relación a mediatización y sus conceptos contemporáneos. Palabras Clave Procesos de los medios de comunicación. Percepción. Cognición. Mediatización.Este artigo examina como Marshall McLuhan, ainda na década de 1960, não se restringe à estrutura midiática, mas aborda os meios de comunicação em relação à sociedade em que se inscrevem – indiciando a existência de processos midiáticos –, e aponta a massagem exercida por estes meios como responsável pela alteração nos processos de percepção e cognição – antecipando o que hoje entendemos por sociedade em vias de midiatização. Para tanto, revisitamos três momentos da comunicação: 1. A invenção do telégrafo e sua relação com a imprensa já estabelecida; 2. A televisão e a mudança de percepção nos telespectadores; e 3. O Twitter em suas ferramentas como complexificação da massagem. Revisitamos os dois primeiros momentos, que são largamente refletidos pelo próprio McLuhan, em e, por fim, trabalhamos o Twitter relacionando apontamentos de McLuhan a conceitos contemporâneos que envolvem a midiatização. Palavras-Chave Processos midiáticos. Percepção. Cognição. Midiatização.ABEC2012-03-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/69710.30962/ec.697E-Compós; Vol. 14 No. 3 (2011)E-Compós; Vol. 14 Núm. 3 (2011)E-Compós; v. 14 n. 3 (2011)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/697/542https://www.e-compos.org.br/e-compos/article/view/697/553Casali, CarolineBonito, Marcoinfo:eu-repo/semantics/openAccess2023-11-06T21:22:22Zoai:ojs.www.e-compos.org.br:article/697Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T21:22:22E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse |
dc.title.none.fl_str_mv |
Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization process Telégrafo, Televisión, y Twitter: desde el cambio de percepción en McLuhan a el proceso de mediatización Telégrafo, Televisão e Twitter: da alteração de percepção em McLuhan ao processo de midiatização |
title |
Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization process |
spellingShingle |
Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization process Casali, Caroline Processos midiáticos. Percepção. Cognição. Midiatização. |
title_short |
Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization process |
title_full |
Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization process |
title_fullStr |
Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization process |
title_full_unstemmed |
Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization process |
title_sort |
Telegraph, Television and Twitter: from the altering of perception in McLuhan to the mediatization process |
author |
Casali, Caroline |
author_facet |
Casali, Caroline Bonito, Marco |
author_role |
author |
author2 |
Bonito, Marco |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Casali, Caroline Bonito, Marco |
dc.subject.por.fl_str_mv |
Processos midiáticos. Percepção. Cognição. Midiatização. |
topic |
Processos midiáticos. Percepção. Cognição. Midiatização. |
description |
This paper examines how Marshall McLuhan, in the 1960’s, does not restrict himself to the mediatic framework, but approaches the media in relation to the society in which they are inscribed - indicating the existence of mediatic processes -, and assigns the message exerted by such media as the one responsible for the alteration in the perception and cognition processes _ anticipating that which todaywe understand as society in the process of mediatization. For that purpose, we have revisited three moments of communication: 1. The invention of the telegraph and its relationship with the already established print; 2. Television and the change in the viewers’ perception; and 3. Twitter in its tools as a complexification of the message. We revisited the first two moments, which are broadly reflected by McLuhan himself, in Understanding Media: The Extensions of Man and, finally, we work on Twitter establishing a relationship between McLuhan’s notes and contemporary concepts which involve mediatization. Keywords Mediatic Processes. Perception. Cognition. Mediatization. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-03-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.e-compos.org.br/e-compos/article/view/697 10.30962/ec.697 |
url |
https://www.e-compos.org.br/e-compos/article/view/697 |
identifier_str_mv |
10.30962/ec.697 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.e-compos.org.br/e-compos/article/view/697/542 https://www.e-compos.org.br/e-compos/article/view/697/553 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
ABEC |
publisher.none.fl_str_mv |
ABEC |
dc.source.none.fl_str_mv |
E-Compós; Vol. 14 No. 3 (2011) E-Compós; Vol. 14 Núm. 3 (2011) E-Compós; v. 14 n. 3 (2011) 1808-2599 reponame:E-Compós instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação instacron:ANPPC |
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Associação Nacional dos Programas de Pós-Graduação em Comunicação |
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ANPPC |
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ANPPC |
reponame_str |
E-Compós |
collection |
E-Compós |
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E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação |
repository.mail.fl_str_mv |
revistaecompos@gmail.com |
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