O declínio da notícia no jornalismo pós-fordista dos conglomerados multimídia

• Autor(a) principal: Fonseca, Virginia Pradelina da Silveira
• Data de Publicação: 2006
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: E-Compós
• Texto Completo: https://www.e-compos.org.br/e-compos/article/view/98
• topic: Jornalismo; Conglomerados multimídia; Pós-fordismo

This article aims at analysing some of the ways through which macrostructural changes which have been happening in modern societies since the last decades of the XX century, and which have accelerated in this early XXI century, influence the journalism produced within the new cultural industries – the multimedia conglomerates. Thus, it tries and shed some light firstly on the understanding that one has of the social role played by journalism. Next, one takes as an example Zero Hora, a newspaper which has become standard within Rede Brasil Sul de Comunicação (RBS), the most important media group in the South of Brazil, the purpose here being to identify elements that represent the post-fordism racionality on the resulting product of the new – flexible – structure of the organization, of the production and of the work. Finally, one puts forward the hypothesis that a new conception is being drawn up through new criteria and values of newsworthiness.