Regimes passionais do MBL na eleição presidencial de 2018 : Passionate regimes of MBL in the 2018 presidencial campaign

• Autor(a) principal: Aidar Prado, Jose Luiz
• Data de Publicação: 2021
• Outros Autores: Prates, Vinicius
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: E-Compós
• Texto Completo: https://www.e-compos.org.br/e-compos/article/view/2107
• topic: 1. Comunicação e pol´ˆítica. 2. Regimes passionais. 3. MBL.; 1. Comunicación y política. 2. Regímenes de passión. 3. MBL.; 1. Communication and politics 2. Passionate regimes 3. MBL

In this paper we examine MBL posts in Facebook, from September to October 2018, during the campaign for presidential elections, in order to map values and passionate regimes. We face the following research question: How did MBL enunciator elaborate its communication contracts so as to build -- in terms of values, themes and affections --  its main discourse? How did it adjust and interpret various facts during the campaign in order to unify the right-wing field around Bolsonaro's candidacy? How was this construction linked to the political polarization? The investigation aims, from the polarization of the spectrum of political positions, to verify the communication contracts and the passionate paths of the enunciator. The methodology is anchored in the tensive semiotics of Fontanille and Zilberberg.