Consumindo o candomblé: estudo sobre a comunicação dos objetos dessacralizados e trocas sígnicas na pós-modernidade

• Autor(a) principal: dos Santos, Cristiano Henrique Ribeiro
• Data de Publicação: 2006
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: E-Compós
• Texto Completo: https://www.e-compos.org.br/e-compos/article/view/87
• topic: Candomblé; Comunicação; Teorias do Consumo; Sistemas de Significação

This article analyses the Afro-Brazilian Religions under the consumption theory and the market historicity in this universe of magicreligious relations. This way, the reflected questions are inserted in the consumption culture, relating to the sect with the spread of the capitalist production of goods. The aspects shown by the endogenous consumption logic (inside the cult, in the ritual consumption) as well as the exogenous ones (outside the cult, by the image and signs consumption, outside religiosity, by the people that do not carry it out) are studied. In the goods consumption dynamics of the cultural diversity in the post modernity, the analysis object goes through the insertion in Candomblé as a production source of symbolic goods and material in the fashion and entertainment industry, among other cultural industries.