Interactive advertising in Spain: current situation and trends

Detalhes bibliográficos
Autor(a) principal: Pazos, Antonio Baladrón
Data de Publicação: 2010
Outros Autores: Molina, Clara Muela
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/475
Resumo: This article further develops the current situation and trends of the advertisement industry in the Internet in Spain. It presents the most updated information regarding the different agents involved: the media, advertisers, agencies, audiencies and creative products.
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spelling Interactive advertising in Spain: current situation and trendsLa publicidad interactiva en España: situación actual y tendenciasAnunciantesAgências interativasPublicidade interativaInternetEspanha.This article further develops the current situation and trends of the advertisement industry in the Internet in Spain. It presents the most updated information regarding the different agents involved: the media, advertisers, agencies, audiencies and creative products.Este artículo profundiza en la situación actual y las tendencias de la industria publicitaria en Internet en España. Se exponen los datos más actuales sobre los diferentes agentes implicados: el propio medio, los anunciantes, las agencias, las audiencias y los productos creativos.Este artigo explora a situação atual e tendências da indústria da publicidade na Internet na Espanha. Apresenta os dados mais atuais sobre os diversos agentes envolvidos: o próprio meio, os anunciantes, as agências, as audiências e os produtos criativos.ABEC2010-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfimage/pjpegimage/pjpegimage/pjpegimage/pjpegimage/pjpegimage/pjpegimage/pjpegimage/pjpegimage/pjpegimage/pjpegimage/pjpegimage/pjpegimage/pjpeghttps://www.e-compos.org.br/e-compos/article/view/47510.30962/ec.475E-Compós; Vol. 13 No. 1 (2010)E-Compós; Vol. 13 Núm. 1 (2010)E-Compós; v. 13 n. 1 (2010)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/475/430https://www.e-compos.org.br/e-compos/article/view/475/1243https://www.e-compos.org.br/e-compos/article/view/475/1245https://www.e-compos.org.br/e-compos/article/view/475/1247https://www.e-compos.org.br/e-compos/article/view/475/1249https://www.e-compos.org.br/e-compos/article/view/475/1251https://www.e-compos.org.br/e-compos/article/view/475/1253https://www.e-compos.org.br/e-compos/article/view/475/1255https://www.e-compos.org.br/e-compos/article/view/475/1257https://www.e-compos.org.br/e-compos/article/view/475/1259https://www.e-compos.org.br/e-compos/article/view/475/1261https://www.e-compos.org.br/e-compos/article/view/475/1263https://www.e-compos.org.br/e-compos/article/view/475/1265https://www.e-compos.org.br/e-compos/article/view/475/1267Pazos, Antonio BaladrónMolina, Clara Muelainfo:eu-repo/semantics/openAccess2021-06-10T13:49:20Zoai:ojs.www.e-compos.org.br:article/475Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2021-06-10T13:49:20E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv Interactive advertising in Spain: current situation and trends
La publicidad interactiva en España: situación actual y tendencias
title Interactive advertising in Spain: current situation and trends
spellingShingle Interactive advertising in Spain: current situation and trends
Pazos, Antonio Baladrón
Anunciantes
Agências interativas
Publicidade interativa
Internet
Espanha.
title_short Interactive advertising in Spain: current situation and trends
title_full Interactive advertising in Spain: current situation and trends
title_fullStr Interactive advertising in Spain: current situation and trends
title_full_unstemmed Interactive advertising in Spain: current situation and trends
title_sort Interactive advertising in Spain: current situation and trends
author Pazos, Antonio Baladrón
author_facet Pazos, Antonio Baladrón
Molina, Clara Muela
author_role author
author2 Molina, Clara Muela
author2_role author
dc.contributor.author.fl_str_mv Pazos, Antonio Baladrón
Molina, Clara Muela
dc.subject.por.fl_str_mv Anunciantes
Agências interativas
Publicidade interativa
Internet
Espanha.
topic Anunciantes
Agências interativas
Publicidade interativa
Internet
Espanha.
description This article further develops the current situation and trends of the advertisement industry in the Internet in Spain. It presents the most updated information regarding the different agents involved: the media, advertisers, agencies, audiencies and creative products.
publishDate 2010
dc.date.none.fl_str_mv 2010-06-30
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10.30962/ec.475
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dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 13 No. 1 (2010)
E-Compós; Vol. 13 Núm. 1 (2010)
E-Compós; v. 13 n. 1 (2010)
1808-2599
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