Bia Brazil: Activewear Made in Brazil to the World

Detalhes bibliográficos
Autor(a) principal: Kotabe,Masaaki
Data de Publicação: 2021
Outros Autores: Nunes,Moema Pereira, Steinbruch,Fernanda Kalil
Tipo de documento: Relatório
Idioma: eng
Título da fonte: RAC. Revista de Administração Contemporânea (Online)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000200702
Resumo: ABSTRACT This teaching case presents the company Bia Brazil, one of the leading Brazilian exporters of activewear, founded in 1994 by a former gymnast, Beatriz, with websites in Portuguese, English, and Spanish. In 1996, the first exports to Costa Rica took place. Over the years, the company has expanded its sales to over 40 countries. The company seeks the constant offer of new products that meet the requirements and demands of each country. Despite its international growth, the company’s presence in the Brazilian market remains small. There have been two failed attempts at physical stores, and although it continues with only online sales in the domestic market, the entrepreneur seeks a model to grow inside Brazil. We recommend the use of the case in courses related to internationalization, more specifically to International New Ventures and Born Globals. Some connections with other classes can be made and are recommended with the case analysis.
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spelling Bia Brazil: Activewear Made in Brazil to the Worldteaching caseinternationalizationactivewearinternational new venturesborn globalsABSTRACT This teaching case presents the company Bia Brazil, one of the leading Brazilian exporters of activewear, founded in 1994 by a former gymnast, Beatriz, with websites in Portuguese, English, and Spanish. In 1996, the first exports to Costa Rica took place. Over the years, the company has expanded its sales to over 40 countries. The company seeks the constant offer of new products that meet the requirements and demands of each country. Despite its international growth, the company’s presence in the Brazilian market remains small. There have been two failed attempts at physical stores, and although it continues with only online sales in the domestic market, the entrepreneur seeks a model to grow inside Brazil. We recommend the use of the case in courses related to internationalization, more specifically to International New Ventures and Born Globals. Some connections with other classes can be made and are recommended with the case analysis.Associação Nacional de Pós-Graduação e Pesquisa em Administração2021-01-01info:eu-repo/semantics/reportinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000200702Revista de Administração Contemporânea v.25 n.2 2021reponame:RAC. Revista de Administração Contemporânea (Online)instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/1982-7849rac2021190357.eninfo:eu-repo/semantics/openAccessKotabe,MasaakiNunes,Moema PereiraSteinbruch,Fernanda Kalileng2020-11-09T00:00:00Zoai:scielo:S1415-65552021000200702Revistahttps://rac.anpad.org.br/index.php/racONGhttps://rac.anpad.org.br/index.php/rac/oairac@anpad.org.br1982-78491415-6555opendoar:2020-11-09T00:00RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false
dc.title.none.fl_str_mv Bia Brazil: Activewear Made in Brazil to the World
title Bia Brazil: Activewear Made in Brazil to the World
spellingShingle Bia Brazil: Activewear Made in Brazil to the World
Kotabe,Masaaki
teaching case
internationalization
activewear
international new ventures
born globals
title_short Bia Brazil: Activewear Made in Brazil to the World
title_full Bia Brazil: Activewear Made in Brazil to the World
title_fullStr Bia Brazil: Activewear Made in Brazil to the World
title_full_unstemmed Bia Brazil: Activewear Made in Brazil to the World
title_sort Bia Brazil: Activewear Made in Brazil to the World
author Kotabe,Masaaki
author_facet Kotabe,Masaaki
Nunes,Moema Pereira
Steinbruch,Fernanda Kalil
author_role author
author2 Nunes,Moema Pereira
Steinbruch,Fernanda Kalil
author2_role author
author
dc.contributor.author.fl_str_mv Kotabe,Masaaki
Nunes,Moema Pereira
Steinbruch,Fernanda Kalil
dc.subject.por.fl_str_mv teaching case
internationalization
activewear
international new ventures
born globals
topic teaching case
internationalization
activewear
international new ventures
born globals
description ABSTRACT This teaching case presents the company Bia Brazil, one of the leading Brazilian exporters of activewear, founded in 1994 by a former gymnast, Beatriz, with websites in Portuguese, English, and Spanish. In 1996, the first exports to Costa Rica took place. Over the years, the company has expanded its sales to over 40 countries. The company seeks the constant offer of new products that meet the requirements and demands of each country. Despite its international growth, the company’s presence in the Brazilian market remains small. There have been two failed attempts at physical stores, and although it continues with only online sales in the domestic market, the entrepreneur seeks a model to grow inside Brazil. We recommend the use of the case in courses related to internationalization, more specifically to International New Ventures and Born Globals. Some connections with other classes can be made and are recommended with the case analysis.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/report
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format report
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000200702
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000200702
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1982-7849rac2021190357.en
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Associação Nacional de Pós-Graduação e Pesquisa em Administração
publisher.none.fl_str_mv Associação Nacional de Pós-Graduação e Pesquisa em Administração
dc.source.none.fl_str_mv Revista de Administração Contemporânea v.25 n.2 2021
reponame:RAC. Revista de Administração Contemporânea (Online)
instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron:ANPAD
instname_str Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron_str ANPAD
institution ANPAD
reponame_str RAC. Revista de Administração Contemporânea (Online)
collection RAC. Revista de Administração Contemporânea (Online)
repository.name.fl_str_mv RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
repository.mail.fl_str_mv rac@anpad.org.br
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