The Regional System of Innovations of the Electric Trio and the promotion of tourism in Salvador-BA: from Fubica to the imagery of cyberculture

• Autor(a) principal: Costa, Moabe Breno Ferreira
• Data de Publicação: 2020
• Outros Autores: Mazaro, Rosana, Alves, Maria Lúcia Bastos
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista Brasileira de Pesquisa em Turismo
• Texto Completo: https://rbtur.org.br/rbtur/article/view/1665
• topic: Electric trio; Regional system of innovations; Collective memory; Tourism competitiveness; Local development.; Trío eléctrico; Sistema regional de innovaciones;; Memoria colectiva; Competitividad turística; Desarrollo local.; Trio elétrico; Sistema regional de inovações; Memória coletiva; Competitividade turística; Desenvolvimento local.

The creation and re-signification processes of the electric trio and the musical production of Salvador, capital of Bahia, invite to reflect on the Regional Innovation System and its relation with the tourist competitiveness of the destination, considering economic, technological development, social behavior and collective memories. Due to this problematization, the objective is to identify specificities of the Regional System of Innovations around the electric trio; establish its relationship with the tourist competitiveness of Salvador; and discussing aspects that influence innovation processes. It is a qualitative research, guided by the critical-dialectical method, emphasizing historical materialism through bibliographic and documentary sources, as well as participatory observation. The attributes of the SRI approach, defined by Hall and Williams (2008), are used as structuring reference of the approach. It can be seen that the SRI of the Trio Elétrico represents a successful phenomenon defined by an evolutionary line of innovations formed by the conjunction between creativity of social actors, collective memory, technological development, local culture and public policy. These factors define a genuine territorial identity difficult to reproduce in other localities. In addition, they promote prevailing activities for tourism competitiveness and local development such as generation of business, production of specific knowledge and articulation between institutions and social actors.