Hospitality and Management for Stakeholders: a qualitative analysis of contributions to corporate events

• Autor(a) principal: Silva, Cicera Carla Bezerra
• Data de Publicação: 2022
• Outros Autores: Guimarães Antunes, Ana Claudia, Wada, Elizabeth Kyoko, Gonçalves de Oliveira, Paulo Sergio
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Brasileira de Pesquisa em Turismo
• Texto Completo: https://rbtur.org.br/rbtur/article/view/2309
• topic: Hospitality; Corporate events; Corporate Mobility; Stakeholders; Eventos corporativos; Movilidad corporative; Stakeholders; Hospitalidade; Eventos Corporativos; Mobilidade Corporativa; Stakeholders

Companies have the opportunity to strengthen ties with their consumers by providing experiences that demonstrate relationships between the different stakeholders that participate in the process. In the context of corporate events, some experiences can be measured through the provision of services that involve corporate mobility. Within this approach, the general objective is to understand the qualification of hospitality for corporate eventcompanies. Specific objectives are also sought: 1) listingthe main services of corporate mobility in the perception of companies at corporate events; 2) listingthe main stakeholders of corporate events. Based on the presented objectives, this study is qualitative and exploratory, carried out through a semi-structured interview script with content analysis proposed by Bardin (1977) using an Atlas TI tool. The application of an interview script was carried out by six specialists in thesegment of corporate events, results pointed to the knowledge of the term “Hospitality”by all and its association with well-being, thinking about details and managing an experience. The results provided support to assertthe prepositions adopted for thismoment of the research (P1 -Hospitality influences the host-guest relationship, being relevant for corporate event companies and P2 -Hospitality positively influences management for stakeholders in corporate mobility).